Axelson Conference
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Transcript of Axelson Conference
![Page 1: Axelson Conference](https://reader033.fdocuments.us/reader033/viewer/2022061112/545706b0b1af9f33608b4c68/html5/thumbnails/1.jpg)
using social media to reach reporters
Nora Ferrell & Demetrio Maguigad
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Connecting the Community with Media, the Workshop promotes news that matters!
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are you online?
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the shifting media landscape
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reaching reporters online…
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By the numbers
68% of journalists agree that reliance on social media has increased
69% use mobile phones to assist in their reporting
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Top 3 reasons reporters use social networks:
Participate in conversations
Search individuals and organizations
Monitor sentiments or discussions
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1.Be online
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2.craft your communications plan
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3.craft your message & story
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4.create a contact list
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5.listen and monitor online and on-the-ground
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6.personalize your pitch
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7.follow up and follow through
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8.ensure content is online to share
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By the numbers
53% of journalists still prefer to be contacted by email
34% prefer phone
11% prefer in-person meeting
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case studies
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socialize
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using social media to reach reportersNora FerrellFollow on Twitter @[email protected]
Demetrio MaguigadFollow on Twitter @[email protected]
@npcommunicator www.communitymediaworkshop.org