LinkedIn a Powerful Tool for Nonprofits
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Sponsored by: A Service Of: LinkedIn a Powerful Tool for Nonprofits Marc Halpert, Maria Semple & Geri Stengel March 20, 2012 Use Twitter Hashtag #npweb
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For nonprofits, LinkedIn can be a development and outreach goldmine.LinkedIn is a no or low-cost database that can be used to:research donorsfind board members with the skills and passion you needget that all-important introduction to someone you want to knowbrainstorm with peersfind volunteers and employeesconnect with community leadersIt is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.
Transcript of LinkedIn a Powerful Tool for Nonprofits
- 1. LinkedIn a Powerful Tool for Nonprofits Marc Halpert, Maria Semple & Geri Stengel March 20, 2012Use Twitter Hashtag #npwebA Service Of: Sponsored by:
2. How This Webinar Works A link to the slides/materials will be sent in an emailafter the webinar If youd like to ask a question during the webinar, youcan type it in the question box of your control panel onthe right side of your screen Chat with us on twitter using the hashtag - #npwebA Service Of:Sponsored by: 3. Upcoming Tech Tuesday WebinarsMarch 20, 2012LinkedIn a Powerful Tool for NonprofitsMarch 27, 2012Crowdfund The Future!Visit www.NonprofitWebinars.com for a complete listA Service Of: Sponsored by: 4. LinkedIn a Powerful Tool for Nonprofits Marc Halpert, Maria Semple & Geri StengelMarch 20, 2012A Service Of:Sponsored by: 5. Protecting and Preserving the www.cjwconsulting.comInstitutional Memories ofNonprofits Since 1993 (866) [email protected] Service Of:Sponsored by: 6. Affordable collaborative data management in the cloud.A Service Of: Sponsored by: 7. TodaysSpeakersMaria SempleGeri StengelPrincipal,President,The Prospect Finder Ventureneer Marc Halpert Managing Partner, Your Best InterestAssisting with chat questions:Hosting:April Hunt, Nonprofit WebinarsCheri J Weissman, CJW Consulting & Services, Inc.A Service Of:Sponsored by: 8. LinkedIn: A Powerful Toolfor NonprofitsFor Nonprofit WebinarMarch 20, 2012Marc Halpert, Maria Semple,Geri Stengel8 2012 Ventureneer. All rights reserved. 9. Agenda The Lay of the Land Looking Your Best Finding What YoureLooking For Getting That AllImportant Intro Case Study: FindingDonors, Board Membersand Sponsors Building Relationships Other LinkedIn Uses Q&A9 2012 Ventureneer. All rights reserved. 10. The Lay of the Land10 2012 Ventureneer. All rights reserved. 11. Nonprofits Not Taking Advantage of LinkedIns Abilities52% 44%43% 38% 29%23%14%10% 7% Research Database Get IntroductionTalent Recruitment Nonprofits Small Businesses Power Users Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing11 2012 Ventureneer. All rights reserved. 12. LinkedIn Usage and Effectiveness 80%70% 51% 39%15%11% Use Very Effective RatingNonprofits Small BusinessesPower Users Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing12 2012 Ventureneer. All rights reserved. 13. The More You Put In the More You Get OutNonprofits Power UsesComplain 44%17%Fully Embraces 31%70% Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing13 2012 Ventureneer. All rights reserved. 14. Your WholeOrganization Needs toLook Its Best:Especially You14 2012 Ventureneer. All rights reserved. 15. Goal: How to Make LinkedIn Tell Others15 2012 Ventureneer. All rights reserved. 16. 16 2012 Ventureneer. All rights reserved. 17. 17 2012 Ventureneer. All rights reserved. 18. 18 2012 Ventureneer. All rights reserved. 19. 19 2012 Ventureneer. All rights reserved. 20. 20 2012 Ventureneer. All rights reserved. 21. 21 2012 Ventureneer. All rights reserved. 22. 22 2012 Ventureneer. All rights reserved. 23. 23 2012 Ventureneer. All rights reserved. 24. 24 2012 Ventureneer. All rights reserved. 25. Keywords in Summary, Specialties, and Experience sections http://www.LinkedStrategies.com/linkedin-keyword-optimization25 2012 Ventureneer. All rights reserved. 26. 26 2012 Ventureneer. All rights reserved. 27. 27 2012 Ventureneer. All rights reserved. 28. 28 2012 Ventureneer. All rights reserved. 29. 29 2012 Ventureneer. All rights reserved. 30. 30 2012 Ventureneer. All rights reserved. 31. 31 2012 Ventureneer. All rights reserved. 32. 32 2012 Ventureneer. All rights reserved. 33. 33 2012 Ventureneer. All rights reserved. 34. Your WholeOrganization Needs toLook Its Best:Especially You34 2012 Ventureneer. All rights reserved. 35. Volunteer Experience & Causes35 2012 Ventureneer. All rights reserved.Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Sep 2011 36. Free LinkedIn Apps36 2012 Ventureneer. All rights reserved. 37. Just Some of the Free LinkedIn Apps37 2012 Ventureneer. All rights reserved. 38. 2 Really Powerful Apps for Multimedia Marketing MaterialsRequires audience to download it PowerPoint presentations onlyAccepts multimedia No notification if someone reviews itNotification if someone reviews it38 2012 Ventureneer. All rights reserved. 39. Make a Company Profile Page39 2012 Ventureneer. All rights reserved. 40. 40 2012 Ventureneer. All rights reserved. 41. To learn more aboutcompany profile pagesfor nonprofits, see:http://connect2collaborate.wordpress.com/why-linkedin-company-pages-matter-to-non-profits/41 2012 Ventureneer. All rights reserved. 42. Finding WhatYoure Looking For42 2012 Ventureneer. All rights reserved. 43. Several Ways to Prospect Using Advanced Search Feature Mining Your First Degree Connections Finding and Mining Groups43 2012 Ventureneer. All rights reserved. 44. Search Box: Great for Mining44 2012 Ventureneer. All rights reserved. 45. LinkedIn Advanced Search45 2012 Ventureneer. All rights reserved. 46. Search Rutgers Graduates, Accounting, Within 25 Miles46 2012 Ventureneer. All rights reserved. 47. Focus: 1st Degree Connections, 2nd DegreeConnections and Members of My Shared Groups47 2012 Ventureneer. All rights reserved. 48. Search Yielded 157 Results. YOURS different.48 2012 Ventureneer. All rights reserved. 49. View Profiles of Interest49 2012 Ventureneer. All rights reserved. 50. See How Youre Connected50 2012 Ventureneer. All rights reserved. 51. Decide How to Connect51 2012 Ventureneer. All rights reserved. 52. Save Your Searches! Puts LinkedIn on auto-pilot for You52 2012 Ventureneer. All rights reserved. 53. Several Ways to Prospect Using Advanced Search Feature Mining Your First Degree Connections Finding and Mining Groups53 2012 Ventureneer. All rights reserved. 54. Your First Degree Connections54 2012 Ventureneer. All rights reserved. 55. Peruse List Find Opportunities for Intro55 2012 Ventureneer. All rights reserved. 56. Getting That Intro Use LinkedIns Built-in system for connecting through acontact Invite the person to connect directly with you. Make sure youpersonalize the invitation to connect Old School works too: Call your 1st degree contact to see howwell they know your prospect and would be willing to initiate anintroduction on your behalf56 2012 Ventureneer. All rights reserved. 57. Several Ways to Prospect Using Advanced Search Feature Mining Your First Degree Connections Finding and Mining Groups57 2012 Ventureneer. All rights reserved. 58. How to Find Groups Use the Search box and begin typing in words describing whatyou are looking for. (Dont forget to change the drop downmenu to groups) See what Groups your own 1st degree connections are joining.They may be right for you, too!58 2012 Ventureneer. All rights reserved. 59. Animal Nonprofit Wants People Interested in Pets59 2012 Ventureneer. All rights reserved. 60. What to Do Once Youve Joined a LinkedIn Group Monitor the Discussions and participate where you can addvalue Start your own Discussions about topics of interest to thisGroup Share your Upcoming Events within Groups. Events can belisted in LinkedIn or you can even share a URL to an eventdescription online. Your choice!60 2012 Ventureneer. All rights reserved. 61. How to Keep up With Group Discussions? In Account settings link, decide on the frequency of groupdigest emails. No Email; Weekly; or Daily. Find the settingthat feels comfortable and wont overwhelm you Some Groups are Members Only and require approval tojoin. Discussions are seen only by members of this Group.(Look for the lock symbol)61 2012 Ventureneer. All rights reserved. 62. Sample Group Profile62 2012 Ventureneer. All rights reserved. 63. Inviting Group Members to Connect With You Directly Use LinkedIns filtering tool to help you find members whereyou are 2nd degree connected Peruse those 2nd degree connections and broaden yournetwork further by sending an invitation to connect with you63 2012 Ventureneer. All rights reserved. 64. Mining Groups for 2nd Degree Connections64 2012 Ventureneer. All rights reserved. 65. Case Study65 2012 Ventureneer. All rights reserved. 66. 66 2012 Ventureneer. All rights reserved. 67. 67 2012 Ventureneer. All rights reserved. 68. 68 2012 Ventureneer. All rights reserved. 69. 69 2012 Ventureneer. All rights reserved. 70. People will search for you Its good to accept invitations to connect IMHO: So long as you know them; so long as you/they can help But its ok to say no professionallyIf you get a request such as:Dear Marc W.Id like to add you to my professional network on LinkedIn. KevinYou can answer:Sorry. Its my policy to link to people I have met and gotten to know or do business with. I am not sure our connection qualifies; accordingly, I will respectfully decline.Thanks and best regards, Marc W. Halpert70 2012 Ventureneer. All rights reserved. 71. BuildingRelationships71 2012 Ventureneer. All rights reserved. 72. Different Medium Same Rules72 2012 Ventureneer. All rights reserved. 73. Other LinkedIn Uses73 2012 Ventureneer. All rights reserved. 74. LinkedIn Today74 2012 Ventureneer. All rights reserved. 75. Putting the Power of LinkedIn to Use for Your Nonprofits Use LinkedIns to find and research donors, board members,partners and staff. Then use your connections to make that allimportant introduction to the people you want to meet orLinkedIns InMail features. Weve put together a list of Ventureneer resources tomaximize your use of LinkedIn.http://ventureneer.com/vblog/putting-power-linkedin-use-your-nonprofits75 2012 Ventureneer. All rights reserved. 76. LinkedIns Resource CenterBy Sudhamshulearn.linkedin.com/nonprofits76 2012 Ventureneer. All rights reserved. 77. Connect With UsNameSocial MediaGeri Stengelhttp://www.linkedin.com/in/geristengelhttp://www.facebook.com/Ventureneerhttp://twitter.com/#!/ventureneerMarc Halperthttp://www.linkedin.com/in/marchalperthttp://www.connect2collaborate.comhttp://twitter.com/#!/marchalpertMaria Semplehttp://www.linkedin.com/in/mariasemplehttp://www.facebook.com/TheProspectFinderhttp://www.twitter.com/#!/mariasempleText PROSPECT to 22828 for research tips.77 2012 Ventureneer. All rights reserved. 78. 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