Be Found and Get Found: LinkedIn Best Practices for Nonprofits

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Sponsored by: Be Found and Get Found LinkedIn Best Practices for Nonprofits Marc W. Halpert and Maria Semple November 19, 2013 Use Twitter Hashtag #4Glearn Part Of:

description

LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors. In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results. The end result: a new way of benefiting from LinkedIn as a power tool in your agency’s marketing toolbox.

Transcript of Be Found and Get Found: LinkedIn Best Practices for Nonprofits

Page 1: Be Found and Get Found: LinkedIn Best Practices for Nonprofits

Sponsored by:

Be Found and Get Found LinkedIn Best Practices for Nonprofits

Marc W. Halpert and Maria Semple

November 19, 2013

Use Twitter Hashtag #4Glearn

Part

Of:

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Sponsored by:

Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

[email protected]

Part

Of:

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Sponsored by: Part

Of:

Coming Soon

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Sponsored by:

Today’s Speakers

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Jamie Maloney Community Developer, 4Good

Part

Of:

Maria Semple Principal

The Prospect Finder

Marc Halpert Managing Partner

connect2collaborate

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BE FOUND / GET FOUND:

LinkedIn Best Practices for Nonprofits

presented by: Marc W. Halpert - connect2collaborate.com

Maria Semple - The Prospect Finder, LLC

19Nov13 300-400pm

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Reinforce your brand

and also the brand of the

nonprofit, section by section

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

Cultivate better connections; attract high quality attention

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“If you’re going to develop your brand, the last thing you want to do is follow the beaten path.

You want to head down your own road.

Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.”

8

http://www.forbes.com/sites/loisgeller/2012/05/23/a-brand-is-a-specialized/

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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Make LinkedIn Tell Others

9 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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Volunteer Experience & Causes

26 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

For those interested in helping a nonprofit

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Keyword Density

http://www.dailymotion.com/linkedninja#video=xli3nu

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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Be sure you are on a GREAT

company/organization profile page with: • Your Board of Directors • Your Corporate Officers • Your Office Staff • Anyone with public contact

29 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

YouTube for that service

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Waveny’s Company Profile Page Stats; 52 followers

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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Share often

• Tell:

• what you are doing or reading

• what’s important that you want to share with others

• what you observed that is worthy of comment

• Update frequently

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

LinkedIn Today is now called Pulse

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Or get your news by channel

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Or get your news by news source

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Distributing newsworthy articles to colleagues

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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Important to you?

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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This should be important to you:

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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Why your update and headline are so important

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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Why your update and headline are so important

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

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As of October 2013:

259 million+ users worldwide

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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LinkedIn: The Big Picture

Learn.linkedin.com/nonprofits

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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LinkedIn BoardConnect

Talent Finder account ($1,000 value) Amplify your ability to search and to reach.

FREE for one person at your nonprofit!

For more info, email:

[email protected]

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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How People Search For Talent on LinkedIn:

• Using Advanced Search Feature

• Finding and Mining Groups

In both cases, your Keywords Rule!

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Who should have access to Board Connect?

Ideally:

Someone with at least 350 first-degree connections.

Even better……….

Someone with at least 500 first-degree connections.

Is that you?

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Advanced Search Click on “Advanced” for more robust search features and targeted searching!

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Advanced Search

Board Connect allows for greater searching capacity!

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius.

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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A search on Maria’s account yielded 381 Results. YOURS will be different!

• You must be logged in to your LinkedIn account for the search results to be tailored to you.

• The more first-degree connections you have, the more robust your search results will be.

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Save Your Searches! Puts LinkedIn on auto-pilot for you.

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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How People Might Search For You:

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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How People Search For Talent on LinkedIn:

• Using Advanced Search Feature

• Searching within LinkedIn Groups

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Example: Identifying people within Groups who have experience with a YMCA (Results: 25 of the 609 members of this LinkedIn Group)

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

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Parting Thoughts

• Have a complete profile, smartly presented

• Use keywords

• Be searchable

• Use multimedia and graphics for visual effect

• Tell WHY YOU

• Have a great company profile for your organization

• Use analytics

• Use search smartly, both in LinkedIn as a whole and in groups

• Take advantage of LinkedIn BoardConnect

• Get out there and connect to other great people for top notch collaboration

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Contacting Us

Name Contact Info

Maria Semple

www.linkedin.com/in/mariasemple

[email protected]

908-256-4433

www.TheProspectFinder.com

@mariasemple

Marc Halpert www.linkedin.com/in/marchalpert [email protected]

203-373-0875

www.connect2collaborate.com

@marchalpert