Linked In
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Transcript of Linked In
![Page 1: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/1.jpg)
Chelsea Monahan
Owen Moore
Suzie Morgan
Nicole Prague
Kate Rosinski
![Page 2: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/2.jpg)
What is LinkedIn?
Interconnected network of experienced professionals 2002 - Reid Hoffman2003 - Founded by Reid and 4
others 2005 - Created first premium service called Linkedin
Jobs 2007 - Partners with Amazon, Twitter, Wordpress and
others 2009 - Launched GradGuide 2010 - 60 million members, 480 employees
![Page 3: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/3.jpg)
About LinkedIn
Personal profile– past and present employment
Create your network– add people you know- connect with others through contacts
Interactive- exchange ideas, give and receive feedback- contact with experts, potential employers and
businesses
![Page 4: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/4.jpg)
About LinkedIn
LinkedIn Video http://www.youtube.com/watch?v=IzT3JVUGUzM
![Page 5: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/5.jpg)
Advertising and Marketing Services
Pay Per Click Advertising• Called DirectAds (Similar to Google Adwords)
![Page 6: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/6.jpg)
Advertising and Marketing Services
![Page 7: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/7.jpg)
Advertising and Marketing Services
For marketing budgets over $25,000 use Linkedin’s AdvertisingSales
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Advertising and Marketing Services
This is a strategic solution driven advertising and marketing tool geared towards engaging Linkedin's community with your organisation.
AdvertisingSales tools are: – Flash Display Ads– Interactive Sponsorship Ads with Question &
Answer boxes, Voting Polls and User Applications.
![Page 9: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/9.jpg)
Advertising and Marketing Services
Linkedin Groups– What is a Linkedin Group?
• It’s a collection of Linkedin members who are composed of people with similar interests, who can now interact with each other in discussions on the groups forum.
• Favourite Group = Advertising Professionals
– How to market using Groups?• Group managers can send an announcement to their group members
email inbox.
• Allowing groups to connect with members even when they aren't signed in to Linkedin.
• This creates a 'Direct Marketing' channel between a brand and a consumer which is a highly effective online marketing method.
![Page 10: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/10.jpg)
Using LinkedIn
Not much information to back up ROI Companies that have successfully used
LinkedIn:
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Courtyard by Marriott:A LinkedIn Exemplar
Received platinum and gold HSMAI Adrian Awards for
“New Stay” campaign commercials and online marketing
programs
Utilizes LinkedIn polls for market research
Benefits from BusinessWeek.com partnership– http://www.youtube.com/watch?v=_gpAyOc8J-8
![Page 12: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/12.jpg)
Obama on LinkedIn
Used Questions feature to ask for suggestions on rebuilding country’s infrastructure
Contributed to image of being “in touch” with modern tools and technologies
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Strengths
![Page 14: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/14.jpg)
Weaknesses
![Page 15: Linked In](https://reader035.fdocuments.us/reader035/viewer/2022081516/54bc28b14a7959a5438b4585/html5/thumbnails/15.jpg)
Overview
LinkedIn is a networking site that has many useful features for individuals and companies.
Must know how to utilize features to maximize benefits