Nancy Freeman-RocheDarrel Druckman 2010

Carl Gessman-Tom Wiebrecht 2011

Why use LinkedIn? Business and Career Focused Social Network

o Effective “tool” for job seekers, career changers, employers and recruiters

o Builds your professional profile and personal brando More than 65,000,000 (120 Million Members as of

10/31/11 + and growing)o New imperative to present your professional skills as

attractively as possible

Make Yourself Searchableo Build and promote your expertiseo Google indexes LinkedIn profileso Provides a Personal URL link

Other Advantages of LinkedIn

Hiring Managers and Recruiterso Companies often look at Linkedin first when going

beyond a resumeo Employers, HR staff and recruiters Google a job

seeker by name, your Linkedin profile will appear in the results (Cost and more effective)

Used as part of daily business routineo Connect for industry adviceo Sales connectionso Build professional networks

Still More Advantages

Access and introduction to the “hidden job” marketo More than 80% of all jobs found via networking

Take cold contacts to warmo 2nd Level connections to 1st level (3rd to 2nd)o Build your 3rd Level - 3 degrees of separation

Overcome fears of (on-line) networking– You’re reaching peers who want to be connected– LinkedIn 101 Webinar: Wednesdays 1 PM– New User Guides

Conducting A Job Search / Career Change

• Use the Companies Tabo Type in Company Name or Keywordo Shows employee listing also identifying anyone in your network who works

there / used to work there / is connected to someone who does work there• Current employees / Promotions or Changes / New Hires / Recent

Departures• Understand the dynamics of your market

o Where your peers are working?o Where people at a company came from?o Where people from a company go next?o Is a company hiring – When and how often?

• Target Companieso By industry, geography, company website, job postings– Join associated groups

• Reach the Hiring Manager - Look for 2nd & 3rd degree connections• Prepare for interviews - Research companies and people• Join Groups

Conducting A Discreet Job Search

• Make your status visible only to your connections • Don’t add anything on your search in “What are you

working on” section• Adjust your contact settings to set what opportunities you

are open to receiving• Hide your connections list• Set profile status / update notification is turned off• Don’t display group logos

LinkedIn Home Page

Profile – Edit fields by going to Edit Profile

drop down screen• Professional Headline -• Photo• Post An Update – what are your working on?• Public Profile - Personal URL• Recommendations• Member visibility• Twitter settings• Connections• Websites• Your Public Profile URL• Summary• Education• Applications – slide share, blog link, etc• Choose privacy settings• Save a PDF copy

Criteria for 100% Complete Profile

• Current Position• Profile Summary• 3 or more recommendations• 2 prior positions• Profile Photo• Education• Specialties

Profile Page

Contacts Page

Adding Contacts

Contacts → Add Connections

People not in LinkedIn

Groups Page

JOB Search

Find a Company

Linked In: Caution !!!

• LinkedIn doesn’t replace face-to-face networking

o It’s a step towards meaningful dialog• Be aware of “netiquette”

o Request 1st degree contacts to introduce youo If in doubt, review Netmanners.com

• Manage your online profileo Don’t post anything you don’t want potential

employers to see!o “Google” your name and clean up digital dirt as

necessary