Let’s Do Business : LinkedInPresented by Apurv Modi

Apurv has an exceptional experience with excel startups like Crafitti consulting, Qutesys infosoul, Webworldexpress.com, The Global Technopreneur and many others . Marketing and Sales strategy, International relationship and branding for startups are his proficiency plots . He was one among the influencers of IIM Bangalore - NSRCEL Group ( Crafitti Consulting team). He is and exceptional leader, demonstrator, trainer on Social Media Marketing / Digital Marketing concepts since half a decade. Apurv is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Apurv has a deep passion for Entrepreneurship and Digital Marketing. He is a regular invited speaker at various Digital Marketing conferences and his previous speaking engagements include speaking at TGT - Networks, an ultimate platform for entrepreneurs. Apurv is an Engineer and MBA.

Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.

Is LinkedIn Still Relevant?

More than 100 million professionals worldwide on LinkedIn, with executives from every Fortune 500 company

The average member is a college-educated male between 25 and 54 years old. Over 40% of members are manager level and above; more than 25% are senior executives.

Money.cnn.com4,000+ healthcare recruiters on LinkedIn

How are Professionals Using It?

Top level executivesindustry networking (22%)promoting their businesses (20%)

Middle management professionals keep in touch with other people (24%) industry networking (20%)

Entry level employeesjob searches (24%) co-worker networking (23%)

Forbes.com

So What Can I Do On It?

• Broaden your network• Create a brand for yourself• Make valuable connections to excel in

your current job• Help you take the next step in your

career path

How Do I Maximize My Time?

• Develop a full, robust profile that meets your current needs

• Create a valuable network• Engage in the right groups• Use shortcuts to manage your time

Maximize Your Profile

• Fill out your profile completely (including a photo)

• Reorder your profile so the most important details show first

• Take your recommendations seriously• Set up a unique URL and go public

(linkedin.com/in/yourfullname)

Maximize Your Profile (Cont.)

• Before, your LinkedIn profile served as your online resume. Now, it serves as your online professional persona

• Think before you include every job you’ve had – will this get me to where I want to go?

• Think like a search engine. LinkedIn is based on algorithms. Flood your profile with what gets you to the top of the search

Maximize Your Network

LinkedIn is NOT about the NUMBER of connections you have, but the VALUE of those connections.• Can someone with 1,000+ connections

confidently reach out to all of them?• Build a strong core group (start with

current and former colleagues) and develop those relationships

Maximize Your Engagement

Groups are a GREAT resource – but they need to be the right groups• Associations and industry groups• Alumni groups from your alma maters

(bonus if they’re specific to your field)• Above all, seek recognized, moderated

groups. Members have been pre-screened. Content is more valuable.

Maximize Your Time

LinkedIn introduces a lot of new tools – many of which do not provide lasting value. Stick to the basics• Work your email settings to your

advantage• Use an account aggregator like

TweetDeck or Hootsuite to check your main social accounts at the same time (Facebook, Twitter, LinkedIn)

Maximize Your Money

I have yet to see a for-fee membership category that’s worth the money• You get out of it what you put into it• Yes, it’s all online, but the basic

networking rules still apply

Let’s Do Business Presented by Apurv Modi

Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.