Lifebit pitch
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lifebit making lives better
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Transcript of Lifebit pitch
lifebitmaking lives better
The problem
We only have 1 life
The problem
we need to make it count
we improve what we measure
hidden demand
16m “diary”68m “journals”300k “life blog”450k “life log”
diary searches per month
37m “biography”
blogs started per year
110m
110m
The problem
95% get abandonedin 4 months
http://www.nytimes.com/2009/06/07/fashion/07blogs.html
The problem
80% within 2 months!
Livejournal
40m registered,only 1.8m actives
http://en.wikipedia.org/wiki/LiveJournal#Demographics
Why is that?
The wrong angle
the tools are already fine
The “motivation” angle
the task itself is just too “boring”
THE solution
Parallels
Avatar You
Points Karma
Badges KudosPlayers Friends
Actions Updates
Stages Days
Levels Places
Leaderboard Scoreboard
Quests Tasks
Boss fights Big jobs
games real games real
Solution!
inject games into journals!
Lifebit
Path + World of Warcraft
+
Lifebit
get you addicted to documenting your life.
for iOSLifebitLifebit
April 2013
a beautiful journalin the middle...
a game layer on top...
...a rewards platform on the bottom
... like a cheeseburger
everybody loves cheeseburgers
Burgers are a$100 billionmarket
source: http://www2.qsrmagazine.com/articles/features/134/gourmet_burger-1.phtml
Life bits feed
day segregated
long or short journal entries
following + nearby + popular
Editors
Text, photos, checkins, link, quest and doodle
video, audio, collage,meme coming soon!
offline mode supported
Camera
real-time filters
mix and match frames and overlays
landscape mode
Points get points by unlocking badges & winning quests
points get you on theleaderboard
only leaders can redeem points for free stuff or deep discounts
Scoreboard
Friends leaderboard
City leaderboard
Global leaderboard
Discovery and competition
Quest system:
find new activitiesto fill your journal
earn points
fun with friends
spur REAL actions
Quest system:
crowdsourcing
group albums
memes
brand-sponsored quests
Badges
4 types of badges
Achievement, Persona, Habit, and Action
Celebrate notable moments, actions and habits
the mission
make documenting lives fun and
rewarding
why?
to improve humanity
compare lives like...
revenue
premium accountslike Evernote
revenue
Superquests by brands
growth driver #1
points
spendearn
invites
quest wins
own quest
unlockbadges
discounts
premium
growth driver #2unique content
daycards
growth driver #3
superquests=
super quick campaign platform for brands
founders
Eric & Blue Jayson2nd startup together
4th year working together
design/product/hustler + hacker
built PicLyf (precursor to Lifebit)
got to 100k registered user
40k weekly actives at its peak
CEO
Eric Suloves competitions > won National essay writing contest (2001) and animation contests (2000)
designed graphics for print, for web, and for games
worked for Aardman UK (2004)
worked 3 years in academia (IT)
CTO
Blue Jayson Basañeshacker (PHP, Obj-c, Java, javascript, Lua)
full stack engineer
4th startup
built & lead developer teams for 3 local startups
previously...
Cavalcade Gameswon an Orange UK serious game
competition ($3000)
released Rock Paper Laser for iOS80k downloads
sold 5 Flash games
all within 1 year (2009)
previously...
PicLyfgot to 100k userbase
won awards in UK, Singapore and Philippines
Over 10k app downloads
team
Rolly Ruleteleading mobile developer in PH
own app total of 150k downloads
UP Cum Laude
Mio GalangBig data + machine language
+8 hackers
the team - 11 devsEric BJ
raising in June 2013
$2mfocus: ASIA
$100k already committed
funding status
Kickstart
investors
Toivo Annus
Andrew & Jehzeel (local angels)
Philippine’s premier accelerator
Skype co-founder
