Fiona MackieSenior Customer Success Manager, Stockholm

Leveraging LinkedIn as a Student

Ouragenda

01 A Little Story

02 Why LinkedIn?

03 Your Profile,Your Story

04 Q&A

05 Wrap Up

R O C K Y O U R P R O F I L E

Here’s a few things to know about me:

A bit of a globetrotterMy first ever email was wannabescandinavian@hotmail.com Self confessed education junkie Mary Poppins is one of my heroes#RelationshipsMatter

You can also go and read my profile...

My Career...

Talk about a PASSIVEcandidate...

But nothing deters this super Recruiter !

Using LinkedIn Recruiter She Found Me !

LinkedIn Pipelining Best Practice

”Did you see that Linkedin acquired Lynda.com?”

”Hey, here’s an interesting blog post about a day in the life of a CSM!!”

”Did you check out our company page?”

”Let’s have a chat about LinkedIn”

It all started with an InMail... ”We actually have a job you may like!”

All roads lead to Rome

StockholmNordics

Corporate

v

WhyLinkedIn?

Create economic opportunityfor every member of the

global workforce

O U R V I S I O N

660M+MEMBERS

30M+COMPANIES

20M+JOBS

50K+SKILLS

90K+SCHOOLS

`1.3Million+ Members in Finland

Connect to opportunityO U R V A L U E P R O P O S I T I O N

`What is the #1 activity done on LinkedIn?

`Viewing Profiles

Your profile,Your story

Build a great profile

Develop your network

Engage with your network

Add a photoSTEP 1

Members with a photo get up to:

9x more connection requests

21x more Profile views

36x more messages

Add your industrySTEP 2

Members with industry information receive up to 9x more Profile views

More than 300K people search by industry on LinkedIn every week.

Detail your work experience

STEP 4

Member with up-to-date positions receive up to:

5x more connection requests

8x more Profile views

10x more messages

Add examples of your work

STEP 5

Upload photos, presentations,and videos

Give a dynamic, visually appealing representation of your professional story

Add volunteer experience

STEP 6

Members who add volunteer experience and causes get up to 6xmore Profile views than those without

50% of HM’s equate volunteer experience to formal work experience

Add skills & get endorsed

STEP 1

Members who add 5 or moreskills receive up to 17x moreProfile views

You control your skills

Request a recommendation

STEP 2

Recommendations help build you credibility and validate your skills

And don’t forget about…

A C C O M P L I S H M E N T SE D U C A T I O N P U B L I C A T I O N SL O C A T I O N

Gain Knowledge and InsightsBuild your Network

Connect with who You know

GAIN INSIGHTS

Your Alumni Can be a Great Help

GAIN INSIGHTS

Follow companies

GAIN KNOWLEDGE

Followinfluencers

GAIN INSIGHTS

Advanced search filters help you find what’s important

SEARCH AT SCALE

See the news, content and posts that matter most

CUSTOMIZE YOUR FEED

Build Thought LeadershipEngage with your Network

Sharing updates vs. publishing postsH E L P I N G Y O U G R O W A N D E N G A G E Y O U R N E T W O R K

Share links, articles, images, quotes or anything else your followers might be interested

in

Updates

Deeply explore topics that matter to you, then watch the comments to see your

impact

Publishing

1. Share your authentic voice

2. Post frequently

3. Start a conversation or share your pointof view

4. Include rich media to increase engagement

5. Create an opportunity for reciprocity – ask questions

Best practices for sharing updates

Becomes part of your profile

Gets shared with your network

Reaches the largest group of professionals

assembled online

Publishing on LinkedIn

1. Create a headline that captures attention

2. Include a photo to stand out

3. Be authentic, use your voice

4. Think about your audience

5. Article length matters – 600 – 1000 words

Best practices for publishing content

Track your progress

PUBLISHING

Questions?

FAQs

• Do I have to have a professional headshot?• Should I list bullet points for experience on my profile?• Should I write my profile in first person or third person

narrative?• Why should I add skills to my profile?• Can I control the skills/endorsements that get featured on

my profile?• Random people are endorsing me on LinkedIn for skills I

don’t have, how do I prevent this?• What’s the best practice recommendation from LinkedIn

around connections?• What’s the difference between following someone and

sending a connection request?

Our Programs in Dublin

Business Leadership Program

BLP Program is a ~6 month development academy that includes training across GCO and TA, and ~12 months in SD

HOW WE ACHIEVE THE MISSION & VISION:

Identify, inspire and develop LinkedIn’s future leadership

Be LinkedIn’s entry level talent pipeline for GSO

MISSION

Induction & Classroom

Training

Global Customer

Operations (GCO)

Talent Acquisition

(TA)

Sales Development

(SD)

Sales Intensive Classroom

Training

1 Week 2 Months 1 Week 2-3 Months 12-18 Months

Relationship Manager

Account Executive

Non-quota or Non Sales Path

Business Leadership Program

VISION

Workshops, E-learning, & Coaching

SD Onboarding & Role Excellence