WORLD’S LEADINGLINKEDIN TRAINING COMPANY

LINKEDIN PROFILE: FIRST PERSONOR THIRD PERSON?

INTRODUCTION

There’s long been a debate on whether you should write your LinkedIn profile in 1st or 3rd person.

We’ve found that there is a clear winner out of 1st and 3rd person written LinkedIn profiles.

AND THE WINNER IS…

After educating over 14,000 people, in 30 countries, in 55 industries and helping implement over 100 LinkedIn campaigns for our clients, we have discovered that writing in 3rd person converts prospects into leads at a much higher rate. 

And here are the main reasons why:

1. IT BUILDS YOUR PERSONAL BRAND

When you write in 1st person and you have to write things like “I’ve been featured in 50 media publications” or “I single handedly took the business to $50 million in revenue” it comes across a bit, well, arrogant.

Written in 3rd person, these great accolades are coming from ‘someone else’ in the reader’s mind.

In 3rd person, you can say whatever you want without coming across like a ‘know it all’ and this builds your personal brand faster than writing in 1st person.

2. CREDIBILITY

Having a 3rd person written profile builds authority and credibility because if you have one, it’s more than likely you have had someone else write it for you which then makes you look like you are invested in your professional career.

If you want to read about how to write a compelling LinkedIn profile, check out our blog post here on creating a compelling profile as well as read our other post here on our tips for writing a perfect summary.

3. GIVES RECOMMENDATIONS MORE POWER

When someone reads the profile and it’s in 3rd person they can still be a little sceptical… until they read the recommendations which will build on the profile.

It’s one thing for your profile to say great things about you, but once you add recommendations from other people this becomes much more powerful.

A well positioned profile written in 3rd person, with the addition of quality recommendations from other professionals is much more powerful. If you value experience and results we highly recommend writing in 3rd person.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!