Leiki for Kesko - The User Centric Retailer
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The User Centric Retailer Creating Intelligent, Optimized Online Presence for Immersive and Satisfying Consumer Experience for
Transcript of Leiki for Kesko - The User Centric Retailer
The User Centric RetailerCreating Intelligent, Optimized Online Presence
for Immersive and Satisfying Consumer Experience
for
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Challenges of an online retailer
Potential customers Products and services to sell
How to: get more traffic? increase sales? keep users?
Everyone is using SEO and SEM. But people only search when the content is hard to find...
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Solution: Content Recommendation
Personal profiles of purchase interests
Product profiles
Recommend relevant content based on context or behaviour.Across all of your sites and on any media site.
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
• Kesko is leading multi-sector retailer in Northern Europe• Kesko operates in the food, home & speciality goods, building & home improvement, and car &
machinery trades• Kesko has dozens of websites and about 2,000 stores in Finland, Sweden, Norway, Estonia, Latvia,
Lithuania, Russia, and Belarus
• Leiki provides an online service that helps content owners such as publishers and retailers benefit from group level synergies by automatic content recommendation increase traffic, audience and revenues for all web sites
• Leiki Focus is a solution for context-based intelligence, intelligent user profiling, and semantic analysis that enables easy discovery of personally interesting content
• Leiki’s mission is to enable intelligent, optimized online presence - ‘the user centric web’
Kesko and Leiki
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Anttila is a large Finnish chain of department stores, part of the Kesko Group.
On the Anttila.fi section pages (various topics such as fashion, beauty, home, entertainment) products from the group’s web shops are recommended based on page content. This way users can directly buy the items they are reading about.
ExampleUser reads about fall fashion and Leiki Focus automatically selects the most relevant products for the banner ad.
Contextual product recommendationsCase: Anttila.fi
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Personalised product recommendationsCase: Pirkka and Anttila 1/2
A personal interest profile is created from user’s clicks on Kesko websites in real time.
ExampleUser reads an article on bathroom renovation on Kesko’sloyal customers magazine Pirkka.fi. The page displays contextual recommendations. What happens when the user then goes to the Anttila.fi front page for the first time? See next page
Contextual recommendations on Pirkka.fiselected based on article content
Screenshots translated to English.
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
After reading an article on bathroom furnishing on Pirkka.fi, the banner on Anttila.fi displays products based on the user profile; different bathroom items automatically picked from a selection of tens of thousands of products.
Personalised product recommendationsCase: Pirkka and Anttila 2/2
Personalised banner ad shuffles 3 most interesting products based on user’s profile
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Personalised product recommendationsCase: Pirkka and Anttila #2 1/2
Example Another user reads an article on mushroom picking on Kesko’s loyal customers site Pirkka.fi. Relevant contextual recommendations are shown on the page, while the personal interest profile is updated. See next page
Contextual recommendations: Mushroom-hunting tips and relevant products.
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
After reading the mushroom picking article on Pirkka.fi, the Anttila.fi frontpage banner now displays products based on the user profile, such as a GPS navigator.
The mushroom hunting experience has then been fully supplied for with tips for the forest trip, GPS, mushroom knifeand basket.
An immersive and satisfying consumer experience created automatically through Leiki’s intelligent recommendations.
Personalised product recommendationsCase: Pirkka and Anttila #2 2/2
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Winner of 'Most Innovative Technology'
2008 Media Innovation
of the Year Award
Customers Awards
Customers & Awards
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From Search to Discovery.From Brands to Relevancy. www.leiki.com
Contact us
Leiki HelsinkiJari Kokkonen, VP Bus. Dev.+358 50 [email protected]
Petrus Pennanen, CEO+358 40 [email protected]
Leiki LondonSimon Broadhurst, Bus. Dev.+44 7584 [email protected]
Mark Bembridge, Leiki UK MD+44 7789 996927 [email protected]
