How to Laser Target

Your Audience With

Facebook Ads

Business owners new to Facebook advertising Email marketers who want to target their subscribers on Facebook Anybody who is interested in marketing on Facebook

Recommended read: E-Book: Helping Marketers Generate Leads using Facebook Ads

01

What will you learn?

How to laser target your audience on Facebook using custom and lookalike audience

Who can benefit from this E-Book?

Whats Inside

Facebook custom audience: What it is 04

Benefits 05

Setting up custom audience 06

Facebook lookalike audience: What it is 14

Benefits 15

Setting up lookalike audience 16

02

Facebook

Custom Audience

CHAPTER

01

04Chapter 01- Facebook Custom Audience: What it is

Facebook Custom Audience: What it isLets marketers target existing customers/prospects on Facebook using email IDs/phone

numbers

Target them with your

Facebook ads

You want to

show them ad

for LOTR: Book

2 Upload list on Facebook

Facebook matches list with

internal data

People who match

your

list is custom audience

List of people

who have read

LOTR: Book 1

05Chapter 01- Facebook Custom Audience: Benefits

1

How will you benefit01

Custom audience gives you tighter control on who views your ads

Increases your ROI on Facebook ad spend

Helps you increase your fan base

06Chapter 01- Facebook Custom Audience: Steps: Ad Manager

In Ad Manager, click on Audiences menu on left side bar

Click on the Create Audience button

Setting-up Custom Audience in Ad Manager

1

2

07Chapter 01- Facebook Custom Audience: Steps : Ad Manager

01

You will see this pop up and the following upload options: 3

File from computer MailChimp list

Files need to be in .csv or .txt format

with one email address per row

Setting-up Custom Audience in Ad Manager

08

1

01

Chapter 01- Facebook Custom Audience: Steps : Ad Manager

4 Once a file has been uploaded, give your list a

Name Description Type: Emails

User IDs

Phone Numbers

Mobile advertiser IDs

Setting-up Custom Audience in Ad Manager

09

1

01

Chapter 01- Facebook Custom Audience: Steps : Ad Manager

5 Once you have fed in details, click on the Create Audience button

6 Under the Audiences section, you will see the custom audience as Ready

You can also create a custom audience

while creating an ad. You will get the option

under the Create your Audience section.

Setting-up Custom Audience in Ad Manager

10

1

01

Chapter 01- Facebook Custom Audience: Steps: Power Editor

1 Find the Audience menu within Power Editor and click on it

Setting-up Custom Audience in Power Editor

You will see a Create Audience drop down which will have the custom audience option, select it.

2

You can also create custom audience using Power Editor:

11

1

01

Chapter 01- Facebook Custom Audience: Steps : Power Editor

3 Click the custom audience tab and you will see this window

Enter

Audience Name Description File upload Type of file: Emails

UIDs

Phone Numbers

Mobile Advertiser IDs

! Files need to be in .csv or .txt format

with one email address per row

Setting-up Custom Audience in Power Editor

12

1

01

Chapter 01- Facebook Custom Audience: Steps : Power Editor

4 Click Create to ready your audience. This process can take a long time (up to 24 hrs.), so be patient!

Setting-up Custom Audience in Power Editor

CHAPTER

02

Facebook

Lookalike Audience

14Chapter 02- Facebook Lookalike Audience: What it is

1

Facebook Lookalike Audience: What it is02

Lets advertisers reach new users who have similar interests/likes as your custom

audiences

1

You have a

custom audience

for LOTR: Book 2

Target them with

LOTR: Book 2 ad

Matched list is

lookalike audience

Facebook finds

more people

with

similar interests

Chapter 02- Facebook Lookalike Audience: Benefits

1

How will you benefit

Extend your ad reach & target audience with higher accuracy

Optimize ad spend by serving ads to highly relevant audience

Get more fans & page likes

15

16Chapter 02- Facebook Lookalike Audience: Steps

1

Setting-up Facebook Lookalike Audience

Lookalike audience can be created only:

i. In Power Editor

ii. After creating custom audience

2

1

In Power Editor, under the Audience menu, you will find the audiences you have created

17Chapter 02- Facebook Lookalike Audience: Steps

1Click on the custom audience for which you want a lookalike audience3

4 Click on the Create Similar Audience button

Setting-up Facebook Lookalike Audience

18Chapter 02- Facebook Lookalike Audience: Steps

1You will get a window with two options. 5

!You can select the list

from one country only

Top 1% of people most similar to your custom audience

Reach will be narrow, but highly precise

Top 5% of people most similar to your custom audience

Reach will be broad, but less precise

Setting-up Facebook Lookalike Audience

19Chapter 02- Facebook Lookalike Audience: Steps

1

Click the Create button 6

7 You will see your lookalike audience under the Audience menu. This may take up to 24 hours to get Ready.

Setting-up Facebook Lookalike Audience

20Conclusion

1

In conclusion

With Facebook audiences, you can:

Target very accurately

Optimize your ad spend

Increase marketing ROI

With LeadSquared,

capture, manage & engage your leads till they convert

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