Facebook Lookalike Audiences

Agenda

How to create it?

What is Facebook Lookalike Audiences?

A Case Study

Things to know about it

How it benefits the Advertisers?

Quiz

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What is Facebook Lookalike Audiences?

“Lookalike audiences let you reach new people who are likely to be interested in your business because they are similar to a customer list you care about.”

Facebook Definition:

Facebook analyzes your Custom Audience list and creates a new segment that is optimized based on either Similarity or Greater Reach.

Facebook optimize’s Lookalike Audience by -

Similarity Greater Reach

top 1% of people in

country selected

Smaller reach but precise match

very specific match or have a

limited budget

top 5% of people in

country selected

less precise

matching

to reach more audience

OR

How to create it?

1) Power Editor ( March 19th)

2) API ( July 13th)

Requires an existing Custom Audience to build off

Power Editor

• In the Power Editor, select “Audiences” from the left• Select an existing Custom Audience or create a new one

• Click Create Similar Audience

• Choose the country & opt for similarity or greater reach

• Click Create (it may take 24-48 hours for it to be ready)

Lookalike Audiences API https://developers.facebook.com/docs/reference/ads-api/lookalike-audience-targeting/

• Targeting – It will work the same way as targeting a custom audience• Types – Similarity & Greater reach

• Target any kind of media, including Page post ads and domain ads

A Case Study

Quest Nutrition - Boosts Health with Facebook

This was a case study done by our competitor AdParlor

Goals

Grow brand awareness among the social and health conscious community

Acquire new fans and increase product sales

Strengthen brand loyalty with existing customers and encourage repeat purchases

To Achieve this – Implemented Custom Audiences + Lookalike Audiences

Results

Things to know about Lookalike Audiences

How many people should my

custom audience include?

Can I build a lookalike

audience of the people

who like my Page?

Can Facebook targeting be used in addition to a lookalike audience?

You can only target one country at a time

to target organic Page postsready to use 24-48 hours

after creating it

no additional costs for creating or usingno personally identifiable

information is shared back

with advertisers lookalike audience for email marketing or other forms of ad targeting

How it benefits the Advertisers?

Precise Targeting

Low CPL & CPA

Increased Conversions

Impressive ROI

Achieve Scale

Improve your Fan base

Identified New demographics

QuizType – Similarity is selected

to reach larger audience

Helps me to target who

like my page

False

False

Got limited budget and need

specific match – what type to

select?Similarity

Facebook targeting cant be used, if I am using Lookalike AudiencesFalse

Lookalike audiences performs better, if the custom audience list is bigTrue

Do we need to implement it in Feedizr?Yes !!! In V2 before Nov 1st, otherwise we wont get the PMD Ads badge

Can we use data from Data Center to create

Lookalike Audiences ?

No

Finally according to you, which criteria are used to say that two people look like each

other?

feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com

THANK YOU