How to promote to lookalike audiences similar to a known audience.

HOW TO…

Promote to lookalike

audiences similar to a

known audience

Select demographic and psychographic

characteristics similar to a known audience

for use in a promoted tweet campaign

www.demographicspro.com

http://www.demographicspro.com/

1. Click TAILOR on the tab



2. Click PROMOTE in the menu on the right



3. Click "Set via a Twitter account" in the middle menu area



4. Enter the Twitter account whose followers you would like to use for lookalike

modeling



5. Wait for processing to complete and click OK (less than 30 seconds)



6. Adjust criteria as needed, e.g. change gender skew, add region etc.



7. Enter the number of people you'd like to include in your tailored audience

campaign



8. Selct the usage type (One-time or Unlimited)



9. Select how you will manage the campaign (Direct or via Ads Partner)



10. Enter your contact email, click SUBMIT and then confirm



11. Your account manager will contact you when the audience is available for

use (within 1 working day)

Find & reach more people like your current followers & customers

Ensure views on target by limiting your campaign to specific segments

Manage campaigns directly on Twitter or through an Ads Partner



You may also be interested in:

How to do a drill-down analysis on account followers or lists of users

(e.g. analyze US followers only)

How to compare multiple accounts side-by-side

How to analyze a keyword

How to analyze a list of user IDs

How to analyze & view keywords by Sentiment

see all our step-by-step guides…


http://www.slideshare.net/slideshow/embed_code/43690166






http://www.slideshare.net/DemographicsPro


How to promote to lookalike audiences similar to a known audience.

Data & Analytics

Transcript of How to promote to lookalike audiences similar to a known audience.