How to Laser Target

Your Audience With

Facebook Ads

• Business owners new to Facebook advertising

• Email marketers who want to target their subscribers on Facebook

• Anybody who is interested in marketing on Facebook

Recommended read: E-Book: Helping Marketers Generate Leads using Facebook Ads

01

What will you learn?

• How to laser target your audience on Facebook using custom and

lookalike audience

Who can benefit from this E-Book?

What’s Inside

Facebook custom audience: What it is 04

Benefits 05

Setting up custom audience 06

Facebook lookalike audience: What it is 14

Benefits 15

Setting up lookalike audience 16

02

Facebook

Custom Audience

CHAPTER

01

04Chapter 01- Facebook Custom Audience: What it is

Facebook Custom Audience: What it isLets marketers target existing customers/prospects on Facebook using email IDs/phone

numbers

Target them with your

Facebook ads

You want to

show them ad

for LOTR: Book

2 Upload list on Facebook

Facebook matches list with

internal data

People who match

your

list is custom audience

List of people

who have read

LOTR: Book 1

05Chapter 01- Facebook Custom Audience: Benefits

1

How will you benefit01

Custom audience gives you tighter control on who views your ads

Increases your ROI on Facebook ad spend

Helps you increase your fan base

06Chapter 01- Facebook Custom Audience: Steps: Ad Manager

In ‘Ad Manager’, click on ‘Audiences’ menu on left side bar

Click on the ‘Create Audience’ button

Setting-up Custom Audience in Ad Manager

1

2

07Chapter 01- Facebook Custom Audience: Steps : Ad Manager

01

You will see this pop up and the following upload options: 3

• File from computer

• MailChimp list

Files need to be in .csv or .txt format

with one email address per row

Setting-up Custom Audience in Ad Manager

08

1

01

Chapter 01- Facebook Custom Audience: Steps : Ad Manager

4 Once a file has been uploaded, give your list a…

• Name

• Description

• Type: Emails

User IDs

Phone Numbers

Mobile advertiser IDs

Setting-up Custom Audience in Ad Manager

09

1

01

Chapter 01- Facebook Custom Audience: Steps : Ad Manager

5 Once you have fed in details, click on the ‘Create Audience’ button

6 Under the ‘Audiences’ section, you will see the custom audience as ‘Ready’

You can also create a custom audience

while creating an ad. You will get the option

under the ‘Create your Audience’ section.

Setting-up Custom Audience in Ad Manager

10

1

01

Chapter 01- Facebook Custom Audience: Steps: Power Editor

1 Find the ‘Audience’ menu within Power Editor and click on it

Setting-up Custom Audience in Power Editor

You will see a ‘Create Audience’ drop down which

will have the custom audience option, select it.

2

You can also create custom audience using Power Editor:

11

1

01

Chapter 01- Facebook Custom Audience: Steps : Power Editor

3 Click the custom audience tab and you will see this window

Enter

• Audience Name

• Description

• File upload

• Type of file: Emails

UIDs

Phone Numbers

Mobile Advertiser IDs

! Files need to be in .csv or .txt format

with one email address per row

Setting-up Custom Audience in Power Editor

12

1

01

Chapter 01- Facebook Custom Audience: Steps : Power Editor

4 Click ‘Create’ to ready your audience. This process can take a long time (up to 24 hrs.), so be

patient!

Setting-up Custom Audience in Power Editor

CHAPTER

02

Facebook

Lookalike Audience

14Chapter 02- Facebook Lookalike Audience: What it is

1

Facebook Lookalike Audience: What it is02

Lets advertisers reach new users who have similar interests/likes as your custom

audiences

1

You have a

custom audience

for LOTR: Book 2

Target them with

LOTR: Book 2 ad

Matched list is

lookalike audience

Facebook finds

more people

with

similar interests

Chapter 02- Facebook Lookalike Audience: Benefits

1

How will you benefit

Extend your ad reach & target audience with higher accuracy

Optimize ad spend by serving ads to highly relevant audience

Get more fans & page likes

15

16Chapter 02- Facebook Lookalike Audience: Steps

1

Setting-up Facebook Lookalike Audience

Lookalike audience can be created only:

i. In Power Editor

ii. After creating custom audience

2

1

In Power Editor, under the ‘Audience’ menu, you will find the audiences you have created

17Chapter 02- Facebook Lookalike Audience: Steps

1Click on the custom audience for which you want a lookalike audience3

4 Click on the ‘Create Similar Audience’ button

Setting-up Facebook Lookalike Audience

18Chapter 02- Facebook Lookalike Audience: Steps

1You will get a window with two options. 5

!You can select the list

from one country only

• Top 1% of people most similar to your custom

audience

• Reach will be narrow, but highly precise

• Top 5% of people most similar to your custom

audience

• Reach will be broad, but less precise

Setting-up Facebook Lookalike Audience

19Chapter 02- Facebook Lookalike Audience: Steps

1

Click the ‘Create’ button 6

7 You will see your lookalike audience under the ‘Audience’ menu. This may take up to 24

hours to get ‘Ready’.

Setting-up Facebook Lookalike Audience

20Conclusion

1

In conclusion…

With Facebook audiences, you can:

Target very accurately

Optimize your ad spend

Increase marketing ROI

With LeadSquared,

capture, manage & engage your leads till they convert

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