La rivoluzione digitale del recruiting

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Social Media Workshop for Leaders La rivoluzione digitale del recruiting Presentazione di Alex Charraudeau

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  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. An Introduction to LinkedIn Media Alex Charraudeau Media Solutions Consultant LinkedIn Milan, 4th June 2014
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. Alex Charraudeau Ex-recruiter 7 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn LinkedIn @alexCharraudeau Google+
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. Agenda 1. Marketing in the Modern Age 2. What is new about Recruiting in 2014? 3. How recruiters can Build, Engage, Recruit 4. What success looks like on LinkedIn
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. Marketing in the Modern Age 4
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 5
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 6
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. Women Women with a disposable income Women between 24- 45 with a disposable income Women between 24- 45 with a disposable income interested in healthy living 7
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 8 Experian aiuta i suoi clienti a prendere decisioni consapevoli. Anche in Italia Experian offre una combinazione unica di dati e sistemi di analisi che trasforma i dati in informazioni vantaggiose.
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 9
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 10
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. What have we learnt? Kellogg's understands advertising Targeting is crucial Data helps target the right people Technology allows us to capture more data But what next? 11
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 5.387 billion cans sold in 2013. 43m fans on Facebook 3.8m Google+ 125,000 followers on Twitter and they dont talk about the product 12
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 13
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. What is new about Recruiting in 2014? 14
  • Times are changing
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. The best recruiters act like marketers 17
  • 18
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. The means by which messages get from one individual to another. An idea, practice, or object that is perceived as new by an individual or other unit of adoption. Rate of adoption is the relative speed with which an innovation is adopted by members of a social system.
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. How recruiters can Build, Engage, Recruit
  • Build Recruit 1 3 Build your brand, your platform and talent pools Pick up leads, make placement and hire staff
  • Build Engage Recruit 1 2 3 Build your brand, your platform and talent pools Demonstrate why they should do business with you Pick up leads, make placement and hire staff
  • Effective Efficient
  • Build1 Why do you exist? How are you different? What is your unique selling proposition? How do you communicate what your consultants do? What are your values? A brand is simply an organization, or product or service with personality
  • Build1 Build the foundations. Position your brand across employees and your company. Rich media gets 100% more engagement.
  • Build1 Build landing pages. Build conversion points. Make it uniform and unified.
  • What percentage increase in conversions does targeted content give you?
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 400% conversion rate boost when companies deliver relevant content and high- quality experience Quality & relevance: The twin keys to digital growth http://mckinseyonmarketingandsales.com/qu ality-and-relevance-the-twin-keys-to-digital- growth David Edelman McKinsey&Company
  • Engage2 99% of advertising doesnt sell much of anything What is your message? Who needs to see your message? How will they see it? What is your objective? What are your consultants going to do?
  • IT professionals IT professionals in banking Senior IT professionals in banking Senior IT professionals in banking working at HSBCEngage2
  • Engage2 Over 2 billion updates are seen weekly across LinkedIn. 88% of members would follow a company. Followers are 2.5x more likely to recommend your business. 78% of company followers are more likely to respond to an InMail.
  • Your followers, fans, members, connections will see your content. They may spread this further through social amplification if the content is relevant and engaging. To reach a wider audience, or to push your message out at scale quickly consider advertising. Organic Earned Paid Engage2
  • Click-through rates on desktop LinkedIn are 10x as high as traditional display ads. Content generates 6x more engagement than jobs. Engage2
  • Engage2 Own the home page experience: InMails, Ads, Sponsored Updates, Jobs Increase clicks on ads/content by 25% Increase opens of InMails by 100%
  • 3 Recruit Are you demonstrably helping the organisation achieve its strategic objectives? How are you picking up leads? How are you attracting candidates? How are you making placements?
  • 3 Recruit Awareness Consideration Preference Conversion Advocacy 60% of the decision is made before contact with a sales person Social media has made this easy than ever before
  • 3 Recruit
  • What percentage of senior professionals access LinkedIn on their mobile in Italy?
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. 98% 41% Desktop Mobile 68% Saw a Company Status Update, Italian Executives using LinkedIn
  • 3 Recruit 1 2 3
  • 16% 30% 16% 50% Engaged with Your Brand No Engagement with Your Brand Engaged with Your Brand No Engagement with Your Brand 3 Recruit InMail Success Rates by Brand Engagement Dynamic Career Page Jun 2013 to Jul 2013 Static Career Page May 2013 to Jun 2013
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. Review 5 tips for a social recruiting 1. Build your brand 2. Build your foundations 3. Engage with your audience 4. Convert clients, candidates and internal hires - Recruit 5. Analyse, review, improve
  • #STAFFING2013 LinkedIn Corporation. All Rights Reserved. Thank you! Please join us next time Social RecruitIn Premier recruitment event in EMEA. London 3rd September 47 Always be connecting: LinkedIn @alexCharraudeau Google+