Nuova Yahoo! Mail: la rivoluzione "open" e "social" continua
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1 Yahoo! Mail A Smarter Inbox Press meeting with David McDowell Director of Product Marketing Yahoo! Europe Milan, 2010 February 10th
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Nuova Yahoo! Mail: la rivoluzione open e social continua. Nuove funzionalità di visualizzazione e personalizzazione per comunicare rapidamente e condividere ciò che vuoi con chi vuoi. Con le nuove funzioni di Yahoo! Mail si potranno: - vedere le e-mail dei contatti più rilevanti prima di tutto il resto direttamente nella pagina di benvenuto; - visualizzare aggiornamenti sulle attività online di amici e familiari; - condividere molto di più con i contatti più importanti. Presentazione di David McDowell, Director of Product Marketing Yahoo! Europe
Transcript of Nuova Yahoo! Mail: la rivoluzione "open" e "social" continua
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Yahoo! MailA Smarter Inbox
Press meeting with
David McDowellDirector of Product Marketing Yahoo! Europe
Milan, 2010 February 10th
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Yahoo! Mail is the #2 email worldwide
303 Million Unique Visitors
Visiting 4.1 Billion Times / Month
Spending 36 Billion Minutes / Month
#1in 3 of 5 most populous countries
and #2 in Western Europe Source: comScore Media Metrix 2.0, December 2009
USA INDIA INDONESIA
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In 2009, Yahoo! Mail surpassed Alice and Libero in number of users in Italy
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If Yahoo! Mail were a city in Italy...
Rome
Milan
Naples
Turin
2.546.804
1.256.211
1.004.500
865.263
Y! Mail 2.957.000
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Revenue generated by Yahoo! Mail in Italy
2006 2007 2008 2009
+60,4%*
+41,3%* -5,3%*
+62,7%**YoY data
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Continuous innovation: before
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New Yahoo! Mail open e social launched in USA
August 2009
More Social Features:Users of both Classic Yahoo! Mail and the New Mail interfaces can take advantage of the new social features on the updated ‘What’s New’ page. And with hundreds of millions of people starting to participate in this social email experience, it can really get interesting. You can now stay up-to-date on what friends and family are doing online, and view the most recent emails from your contacts.
We’ve been listening to your feedback and know that you love the updates on the ‘What’s new’ page. Of course you have complete control to choose what to share by managing your updates.
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September 2009
New Yahoo! Mail open e social. Roll out in Italy started in September
25MB Attachment
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Drag-and-drop for attachmentsSeptember 2009
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Applications
Drop.io [100MB attachments]
Zumo[1GB storage]
Xoopit [share pictures in your inbox]
Picknik [touch up the photos]
Sobees - My social networks[with Facebook, Twitter, MySpace]
…
FlickrEvite
PayPal
December 2009
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Continuous innovation: now
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What we are launching today: important emails come first
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What we are launching today: social updates from connections
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What we are launching today: update your status message
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What we are launching today: more applications
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SmartBetter user experience
OpenChoose your applications in a huge gallery of Third Parts apps and use the ones you need most
Relevant See important emails before anything else
SocialAlways updated on yours friends activity around the web
Yahoo! MailA smarter inbox
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Yahoo! MailDemo in 10 slides
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• De-cluttered interface
• Clean up text ads above and below the folder pane
• Refreshed colors
• Application inbox
Refreshed look for a cleaner and more simple mail experience
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When you send photos:
• 25 MB
• Drag and drop
• Multiple attach feature
• Photos preview
When you receive photos:
• Multiple download feature
• Photos preview
A better photo sharing experience
• Slideshow button
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Yahoo! MailDo more with your inbox
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ATTACH LARGE FILES
FREE PHOTO EDITING
AGENDA
UPDATE YOUR SOCIAL NETWORKS
BLOCK NOTES
FILE SHARING
AND MUCH MORE…
Application box: do more with your inbox
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Attach up to 100 MB
Simple 3 clicks attachment flow
Share large attachments with Drop I.O.
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Photos attachment preview with Drop I.O.
Share large attachments with Drop I.O.
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PDF attachment preview with Drop I.O.
Share large attachments with Drop I.O.
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Crop, resize & do much more with
your photos
Save on PC or upload to your
Flickr album
Free photo editing from your inbox with Picnik
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Yahoo! MailSocial experience
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Check your profile on Facebook, Twitter and My
Space with Sobees
Update your status message on
different social networks with just 1
click
Check your favorite social networks from Y! Mail
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Status message
Birthday reminder
Email from your connections or
contacts come first!
Vitality feeds to be updated about your friends activities on Yahoo!, Twitter, Last
FM, You Tube, Flickr…
The social experience in Yahoo! Mail
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Invite your friends to become your connections in a few clicks
Your friends will get a connection request via email
When they accept, you will see their emails and birthday reminder before anything else directly in the Yahoo! Mail welcome page
The social experience in Yahoo! Mail
