Kohl's Mobile User Acquisition
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Kohl's App Mobile UA
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M-Commerce Strategy for Kohl's - App Store Optimization, Growth Mechanics, Ad Network Management, Competitor Analysis, Market Watch
Transcript of Kohl's Mobile User Acquisition
Kohl's AppMobile UA
12 month goal
1,160 Stores in 49 States
89 Million AmericansShop Mobile
MOBILE TODAY KOHL'S OFFLINE MARKETING SPEND
$1.12 Billion in 2011
$19.28 Billion in 2013$1.7 Billion
E-COMMERCE SALES REVENUE M-COMMERCE
$23.7 Billion in 2014$31.7 Billion in 2014
1,259,250Installs
Rank Top 43Lifestyle
2,518, 500 in 12 months100% Increase
Growing up
Organic Users
CompetitorAnalysis Retention Rate
Market Watch Virality
Ad NetworkManagement
Mobile Marketing Solved
Retention Challenge
Kohl's App Rank
Wish Ranks Top 3
Top 1 Lifestyle 50k daily downloads
TIME TO TARGET APP USERS.EASY TO INSTALL, ANYWHERE, ANYTIME.
APP STORE OPTIMIZATION
INTELLIGENT AD SPENDING
LOCALIZATION.MARKET WATCH
THE 12 MONTHPROGRAM
TIME TO TARGET APP USERS.EASY TO INSTALL, ANYWHERE, ANYTIME.
KOHL'S: 2.5 MILLION DL
KOHL'S 1 MM LOYAL USERS
THE 12 MONTHPROPOSAL
$1MM BUDGET FOR MA
![Massive mobile user acquisition management [RUSSIAN]](https://static.fdocuments.us/doc/165x107/58add05d1a28ab33798b4e19/massive-mobile-user-acquisition-management-russian.jpg)
