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Kohl’s E-Commerce Expansion to Canada

James CervoSiyan ChenLaura HammerKyle KoestnerChelsea Smykowski

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Conceptwww.Kohls.ca

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+Trend Identification Under penetrated Canadian online retailing market

Geographic & cultural proximity

14.7 million people ages 25-54

Canadians spent C$15.1 billion online in 2009

+SWOT Analysis

+SWOT Analysis

+Considerations

+Monroe E-Commerce Fulfillment Center

+French Translations

+Implementation- 1st Stage

+Advertising

Digital media Facebook campaign to gain fans Email Geographic SEO

Television & radio

+Financial Analysis

Projected Revenue = $43,600,000

Projected Costs = $29,040,000Cost of Goods Sold: $27,032,000Labor to develop website: $8,000Advertising: $2,000,000

Estimated profits = $14,560,000

+Implementation – 2nd Stage

+E-Commerce DC in Canada

Saskatchewan

+Questions?