Karbon: the leadingvideo ad serving

and management platform

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Optimise your revenues and workflows with Karbon

Videoplaza’s sell-side ad serving and management platform, Karbon for broadcasters and publishers, monetises video experiences across PCs, mobile devices, tablets, game consoles, IPTV and Smart TV. Karbon is built for video, designed to understand time, content, devices and audience data. Karbon enables end to end management and delivery of a broadcaster or publisher’s video ad inventory, optimised to match the core workflow of ad operations and ad sales.

Maximise your available inventory

Through quick integration and dynamic management of all devices and platforms; optimisation of ad load and insertion policies.

Increase CPM

By offering innovative, interactive ad formats, targeted sales packages, audience targeting and smart ad decisioning to optimise effective CPM.

Increase sell-out rate

Via accurate, detailed forecasting, dynamic ad delivery and solutions to passback to alternative ad sources.

by videoplaza

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Karbon natively understands time, content and audiencesBuilt from the ground up for video, Karbon is natively aware of time, content and audiences. It gives you the ability to define and target specific ad positions and content areas. Set insertion policies and ad load based on content, format and device. Integrate 1st and 3rd party data to create audience profiles.

Features include:

• Flexible content structure and content partner set-up

• Insertion policies and ad load settings on content, format and device

• Targeting on ad position in break or sequence of ads

• Audience management API

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Sell, target and deliver video ads to any deviceUsing Karbon’s extensive device management features you are able to extend your reach to all devices and environments, using one efficient workflow to forecast, target and report. You have the flexibility to sell one audience or campaign across all devices, or to sell per device type.

Features include:

• Streamlined multidevice workflow for forecasting, targeting and reporting based on device type

• Automatic recognition, classification and ad selection based on our Device Library

• Built-in Asset Factory to enable automatic transcoding of ads across all device types

• Our Karbon Integration Toolkit (KIT) includes plug-ins, SDKs and support for direct backend integration with Karbon

32% of all Karbon traffic

is delivered to mobiles &

tablets

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Flexible targeting and forecastingUsing Karbon’s targeting features, you can create attractive sales packages based on broad targeting options. You can easily forecast, deliver and report on complex targeting combinations through targeting templates.

Features include:

• Targeting templates to effectively create and leverage targeted sales packages

• Targeting options include:• Content, device, time targeting• Device, browser, IP targeting• Geographical, audience, frequency targeting

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ENTERTAINMENT NEWSOur forecasting engine ensures maximisation of revenues and fill-rates through a full understanding of your inventory and booking status. You can forecast based on any sales package, audience profile and delivery setting.

Features include:

• Simulate campaigns to ensure availability before booking

• Check projected delivery and competing goals for running campaigns

• Forecast with frequency capping and sequencing

• Forecast on audience profiles based on 1st and/or 3rd party data

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Sophisticated ad decisioning to optimise deliveryKeep in full control of campaign goal delivery and priorities based on your own settings via our sophisticated ad decisioning engine. You can optimise on effective CPM as well as delivery parameters. Set delivery modes to manage potential inventory spikes and ensure smooth ad delivery. Manage time settings, sequencing and volume split of ads and goals within campaigns.

Features include:

• Priority settings• Delivery modes• eCPM optimisation• Start / end date on goal / ad level• Ad sequencing

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DRINK MORE SODA

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Real-time reporting delivers deep business insightsGain real, real-time insights through our flexible and powerful Karbon Insight reporting solution. Build up customised reports and templates for your specific use cases and audiences. Provide your stakeholders easy access to insights through external access to reports.

Features include:

• Default report templates• Create custom templates based on

filters, dimensions and metrics• Share reports easily with internal and

external stakeholders

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Scalable monetisation of live audiences and simulcastKarbon Live is a flexible toolbox enabling broadcasters and publishers to monetise live events or simulcast programming with video advertising. Karbon Live has been designed to allow you to monetise your existing live solution; or to monetise a newly developed live event or simulcast monetisation solution.

Features include:

• A flexible live toolbox consisting of building blocks to enable you to create a seamless live monetisation capability

• Effective capacity management to ensure scalability across traffic spikes from live events

• Care and solution support once you are up and running to deliver the highest quality live event experience and monetisation

BREAKING NEWSMOON LANDING LIVE!

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Increase yield through innovative ad formatsWhether you want to follow industry standards or innovate, we can offer you maximum flexibility in working with a variety of ad formats. We advocate standards and have invested heavily in VAST and VPAID, as key ingredients in the evolution of the advertising ecosystem.

Our Format Family provides a range of standard rolls, as well as VP Premium Formats and The inPage Collection which can help you:

• Offer innovative, proactive and exciting formats to your advertisers

• Differentiate from your competition with new formats• Generate higher yield on your inventory

Pre-, Mid- and PostollVP Standard Formats Overlay Companion Banner

Linear Non-linear Display

VP Ad Selector, VP TakeoverVP Premium Formats

Partner Formats

VP Custom Formats Examples include Pause Ads, iPhone Shake Ads, Seek Rolls and The inPage Collection

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User centred design for a best in class experienceKarbon’s user interface is designed to match the workflow of ad operations and sales. It gives you tools for fast and accurate decision making, including a real time overview of the running campaigns, the status of campaigns and goal fulfilment.

From general feedback to usability testing and interviews, we include our users in every step of the design process. Developing Karbon in close cooperation with you ensures we build the right features and tailored workflows.

Features include:

• Streamlined workflows in a beautiful, intuitive interface

• A clean dashboard providing actionable information

• Easy monitoring and troubleshooting of campaigns

• Error protection and data validation

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Whether you are implementing Karbon for the first time or integrating it with another platform or business tool in your architecture, Karbon comes with ready to use APIs and tutorials for core features such as campaign booking, forecasting and reporting. Do-it-yourself (DIY) integration is backed up with API reference guides as well as how-to tutorials.

Features include

• Integrate directly with Karbon and get access to its core via our APIs

• Build your own dashboards and reporting tools on top of Karbon

• Develop your own user interface for Karbon• We can support your integration with Karbon

and use of our APIs via our Professional Services expertise.

APIs for flexible implementation, integration and customisation

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At Videoplaza, we believe that service is equal to technology. Our technology needs great people to maximise its value to your advertising business. Our team of experts is on hand to help you every step of the way, from selecting the right technical solution for you, through to implementation, and supporting you when you start to work with Karbon day to day.

• Get up and running quickly with technical consultancy

• End to end customer support• Local, strategic account managers help build your

business• Customise and innovate with professional services• Priority service through our Care programme

Our technology is powered by people

Finding ways to innovate and differentiate together with our clients is enormously exciting, and there’s nothing I enjoy more than when a client turns to us and asks ‘here is where I want to go, can you help me get there’. In an industry that changes as quickly as ours, I believe this kind of collaboration is more important than ever.

Oscar WallVice President Services

www.videoplaza.com