Jouw Digitale Strategie (short)
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Transcript of Jouw Digitale Strategie (short)
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Jouw digitale strategieOp weg naar connectie met de eindgebruiker ...Fanship, Conversie en Waarde
(c) 2013 DDMCA/D
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! Out of the 5 billion mobile phoneusers in the world, 1.08 billion aresmartphone users
! More than 91.4 millionsmartphones users are from theU.S
! Smartphone platform Androidhas the highest market share of46.9%
! 89% of smartphone users usetheir smart phones throughoutthe day
! 92% of smartphone users usetheir smartphone to send textmessages to other phones.Whereas, 84% of users use their
smartphones for browsing theinternet! The age group of 25-34 has the
highest smartphone penetrationrate of 62%
! 50% of Android Smartphonesand 43% of Apple iPhone usersare younger than 34 Years.
! 53% of smartphone users aremale and 47% are female
! Android Smartphone ownersconsume the highest amount ofdata at 582 Mbs a month, whileiPhone owners on consume 492Mbs of data a month on average
! Downloading applications is themost popular data usage activityfor smartphone users
! Singapore has the highestsmartphone penetration rate inworld, which is 54%
MobileFacts
! Africa - 167 million! Asia - 1,076 million! Europe - 518 million! Middle East - 90 million! North America - 273,067,546! Latin America - 235,819,740! Oceania / Australia - 23,927,457! WORLD TOTAL - 2,267,233,742
Internet Facts
(c) 2013 Denis D
Internet landschap
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Internet landschap
(c) 2013 Denis D
! Long tail van netwerken! 250 a 300 netwerken! Verschillende segmenten/fu! Geografisch bepaald! Aanwezigheid vereist
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Silos op het internet
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Databa
! Spo
! Goo
! And
Er bestaat geen relatie tussende verschillende databases
binnen het internet
Er is niemand die goed inzicht heeften dagelijks het internet
overziet of inzet
Website
YouTube
Twitter
Facebook
Google+
A
Websiteaanverwanten
LinkedIn
.....
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Orde en structuur
Single Sign Onzorgt er voor
dat alle data vanfans kan verwerken
Connectie is de heilige graal
bedrijfswaarde
Databases van de
! Spotify, Rdio, Deez
! Google Music, Am
! Andere bronnen
Website YoutubeTwitterFacebook Google+ Websiteaanverwanten
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X
Push(6x EBITDA)
Pull(50x EBITDA)
Connectie
(20x EBITDA)
1
Velen
Relatie (CRP)(relatie, kennis, bekende)
Vertrouwen(TR
P)
(vriend,vertrouweling)
Conta
ct(GRP/XRP)
(horen
,zie
n,spr
eken
,conta
ct)
Waardemodelcontent - connection - currenc
(c) 2013 Denis Doeland in samenwerking met Igo
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(c) 2013 Denis Doeland in samenwerking met Igo
Tarieven: 1 GRP = 0,30 | 1 XRP = 3,00 | 1 CRP = 6,00 | 1 TRP = 20
GRP
XRP
CRP
TRP
Bereik
Ervaring
Relatie
Vertrouwen
Horen, Zien
Connectie, Kennis, Bekende
Vriend, Vertrouweling
Spreken, Contact
Volume
Categorie Rating
EBITDA multipliers: 1 | 6 | 20 | 50
Meer
Minder
Framework
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APPARATEN LANDSCHAP INHOUD CONNECTIE IN
Tekst
AfbeeldingAudioVideo
INHOUD LANDSCHAP AINFORMATIE
PCLabtop
Smartphone
TabletPhablet
TVConsoleObjecten
IndividuenGroepenBedrijven
OrganisatiesMerken
VerenigingenClubs
DomeinFacebookGoogle+
TwitterLinkedIn
YouTubeSoundcloud
CONNECTIE
TekstAfbeelding
AudioVideo
DomeinFacebookGoogle+Twitter
LinkedInYouTube
Soundcloud
GestructureerdSemi-gestructureerd
Ongestructureerd
IndividuenGroepenBedrijven
OrganisatiesMerken
VerenigingenClubs
ALICI
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Speelveld
Eigen
domein
Eigen
sociale
netwerken
Derden
domein + sociale
netwerken
Gehele speelveld is
internet
Wo
do
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Disciplines
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Gehele speelveld
is internet
Research
Marketing
Verkoop
Creatie
Communicatie
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Ecosysteem
Tijd
Locatie
Apparaten
*Graphic by Fred Cavazza
Eigen domeinInterfac
Push & P
Gebruikers zijn leidend
(c) 2013 De
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Benvloeders
= influencer
less
less
less
lessmost
most
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Monitoring
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Content
Connections Activity Dialogue Consumption Revenue Value
Optimization
Promotion Customer Community Monetization
ImpactTopics (buzz)
Related third partiesCompetitor(s)
Event(s)Industries
Related topicsActivity
Follower(s)Active Fan(s)Consumer(s)Customer(s)Influencer(s)
Business ValueSegmentation
OverlapEnhanced Segmentation
Cross Community
Network valueCustomer value
Community valueUpsell/Cross-sell
New business models
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Prestatie-factoren vaststellen (KPI)
! Followers
! Fans
! Connections
! Mentions
! Reach
! Bookmarks
! Inbound links
! Subscribers
Distribution
! Retweets
! Forwarding
! Sharing
! Comments
! Like or Rate
! Reviews
! Contributors
! Page views
! Unique visitors
! Traffic generated
! Time on site
! Response time
Interaction Influence Performance
! Sales revenue
! Registered users
! Issues resolved
! Resolution rate
! Number of leads
! Cost of lead
! Conversion rate
! Cost of sale
! Revenue
! Lifetime value
! Support cost
! Share of repeat
! Transaction value
! Money in the bank
! Net profit, etc
! Conversation
! Net Promoter
! Satisfaction
! Sentiment
! Evangelists
How many sales and results do you get? What willbe the cost of specific interaction?
How does sentiment change due to the
activities? Are your fans and followers
satisfied about brand, service or product?
How likely are followers going to engage? Is
your message spread around? Do your fans
and followers interact with each other?
What channels are you using? How can
people reach you? Are you visible?
Aperformance indicatororkey performance indicator(KPI) is an industry jargon for atype ofperformance measurement. KPIs are commonly used by an organization toevaluate its success or the success of a particular activity in which it is engaged.
Sometimes success is defined in terms of making progress toward strategic
goals,but often, success is simply the repeated achievement of some level ofoperational goal (for example, zero defects, 10/10 customer satisfaction, etc.).
Because of the need to develop a good understanding of what is important, performance indicator selection is often closely
associated with the use of various techniques to assess the present state of the business, and its key activities. These
assessments often lead to the identification of potential improvements; and as a consequence, performance indicators are
routinely associated with performance improvement initiatives.
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Profit Center - P&L
! Van kostenpost na! 12 / 24 / 36 termijn! Opbrengsten / kos! Budget verantwoo! Aparte unit, entitei
V CRM CRP
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OPERATIONS
SERVICES
PRESENCE
REACH
CMS
COMMERCE
AMS
Shop
MARKETING
ENGAGEMENT
sCRM
IM/SSO
SALES
sCRM
IM/SSO ERP
PSP
FF IM/SSO
sCRM CMS
AMSHP
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Van CRM naar CRP
P j t
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Project
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Formatie
Middelen
Kick-off
Implementatie
Optimalisatie
Commiteren
*Graphic inspired by R. ten Hoope
Wat nu te doen
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Wat nu te doen ...
! Landschap ordenen! Website(s) inrichten! Content creren
! Connectie maken! Data koppelen
(c) 2013 De
Aanpak& Roadmap
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Aanpak & Roadmap
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NOVEMBER Q1-1
Netwerken, Functie & InzetBusiness- & Waarde-modellen
KPIs & BenchmarkingBeleid: Organisatie & ICT
STRATEGIE
ConfiguratieData-koppeling, Acquisitie & Opslag
Rapportage: Inzicht & Sturing
ICT-Systemen / PartnersVervanging & Migratie
Uitbreiding & Data-acquisitie
Organisatie & Uitvoering
2-WEKELIJKSESESSIES& MAANDELIJKSESESS
OSR:ONLINESALESRAPPORTAGE
OPR:ONLINEPRESTATIERAPPORTAGE
RBR:REPUTATION(RANKINGZ)BENCHMARKRAPPORTAGE
BPR:BRANDEDPROMOTIONRAPPORTAGE
CDR:COMMUNITYDEMOGRAPHICSRAPPORTAGE
ROE:RETURNONENGAGEMENTRAPPORTAGE
UITBREIDINGENENVERFIJNAANGESTUURDDOORSTUURGRO
BVR :BRAND
VALUERAPPORTAGE
SSO& MIGRATIETRAJECT+ REALISATIENIEUWEINTERFACES+ NIEUWEITERATIES
2
2 2
1 2
PLANVANAANPAK
3
INVENTARISATIEDATAOPSCHONINGDATAMAPPING&MIGRATIEINTEGRATIE, SITES, SHOP& CMS/DAM/CRM
CHECKHUIDIGEROUTESTRATEGIE&ADVIESFASE2
1 2
DECEMBER
RAPPORTAGE&CENTRALISATIE 22
2
2
OPTIMALISATIE
OKTOBER JANUARI
Vragen opmerkingen ofcontact
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Vragen, opmerkingen of contact ...
(c) 2013 De
Denis DoelandManagement, Consultancy & Advies
P: +31 20 4272880M: +31 6 13520250
E: [email protected]: linkedin.com/in/denisdoeland
T: @denisdoelandW: denisdoeland.com
W: ddmca.com
mailto:[email protected]