Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to You
37
Making Top Talent Come to You: Sourcing Campaigns that Work Andre J. Boulais @AndreJBoulais Jobvite, Strategic Accounts Director- Engage Megan Anderson @MeganA02 University Relations & Recruiting Manager for North America Schneider Electric
-
Upload
jobvite-inc -
Category
Recruiting & HR
-
view
91 -
download
2
Transcript of Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to You
Making Top Talent Come to You:Sourcing Campaigns that Work
Andre J. Boulais @AndreJBoulaisJobvite, Strategic Accounts Director-Engage
Megan Anderson @MeganA02University Relations & Recruiting Manager for North America Schneider Electric
Meet Andre J. Boulais
Meet Megan Anderson
How many of you want to improve:University RecruitingRecruiting for Business UnitsEvent RecruitingInternational RecruitingVeterans/Diversity RecruitingOnboarding/Company Referrals
Campaigns 101:
THE HARDEST PART IS DECIDING WHERE TO START…
Campaigns Bring Top Talent to You
Traditional Job Fair/University Recruiting
Customized University Campaigns
Customized University Campaigns
Business Unit Specific Web Campaigns• Branded for your company• Specific to Business Unit• Links to CareerSite postings for common jobs (i.e.
Software Engineer, Enterprise Account Executive)• Join us App with set tags• Ability to embed video• Links to our Social Media, Blog etc
Your Logo Here
ABC company
International Recruiting
Veterans/Diversity
Building/Maintenence (Mexico)
Onboarding
Internal Hiring Page
Social Media is Changing Recruiting
Amplify Campaigns on Social Media
Tie your hiring initiatives to key events to maximize global exposure
#MarchMadness
Sample Results 1st 24 hours
#MarchMadness
Easily Embedded into LinkedIn Profile
WHAT’S NEXT?HINT: EMAIL CAMPAIGNS!
Now That They are Interested…
Bundle Email and Web Campaigns
Draw in passive candidates through creative web page campaigns
Keep the conversation going via Email Campaigns
Your Logo
Your Logo
Target a Specific Group
Schedule
Targeted email campaign for previous year’s seasonal retail workers
How your email campaign looks in Outlook
View in Hotmail
Instantly reach 100’s of college students the day of your event
Track the Analytics of your Email
AKA, HOW THE HECK DO WE DO ALL THIS COOL STUFF?Creating Your Own Campaigns in Jobvite
Creating a Campaign in Jobvite Engage
From Jobvite, click Campaigns and then Add Campaign. Next, select “Email” or “Web Page”
Creating a CampaignFull text editor- Font format- Bullet points- Orientation- Hyperlinks- Add Images- Coloring- HTML coding
Branded headers & footers
Collect information through the Join-Us App
Your Logo Here!
Join Us App Tied to Customized Email Campaigns to Engage Instantly with Candidates
UNIVERSITY RECRUITING FEATURING MEGAN ANDERSON, UNIVERSITY RELATIONS & RECRUITING MANAGER (NAM)
Schneider Electric Case Study:
Student Pipeline for Potential Hires
Sample University Recruiting Web Page Campaign for Arizona State
Student Pipeline for Potential Hires“So instead of just looking at hires, we have a bigger funnel to help us make our hiring decisions”
“We also know of the pipeline, we know 49% of it is active, receiving clicks from about half of the pipeline.”
Women in Tech International (WITI)• 400 attendees+
• Not all of them could visit our booth.
• Uploaded those attendees at the fair into Jobvite and sent them an email campaign.
• The response we received back and the 'amount' of clicks was really successful
Women in Tech International (WITI)
“These were completely 'cold' candidates, who did not know about Schneider and contacted us directly for more info based on the campaign”
Closing
Recap• 70% of candidates willing to listen• Draw them in with visual web campaigns• Nurture your talent pipeline with targeted
email campaigns• Make sure when they are ready to make the
move you’re their 1st choice!
