The Good, the Bad & the UglyHow Your Career Site Reflects on Your

Company

Demand Generation

Featured Speakers

CJ Reuter

Glassdoor

Director, Account Management

Gracia Huntington

Jive Software

Global Director of Talent

Acquisition

• The Impact of Your Career Site

• 4 Ways to Improve Your Career Site

• Pump Up Your Web Presence

• Keep Optimizing Your Career Site

• Questions

AGENDA

The Impact of Your

Career Site

Was your career site updated in the

past 30 days?

Does your career page have a comprehensive

list of your employee benefits?

Is your career page SEO, Social Media

and Mobile optimized?

Do you know how many people visited your

career site in past 30 days?

Job Seekers Want to Know What’s Going on NOW!

4 Ways to Improve

Your Career Site

• Deliver a Message

• Be Credible

• Connect on An Emotional Level

• Motivate the Prospect

• Create Loyalty

Step 1: Use Branding

Step 2: Strut Your Stuff

Companies with a positive

Employer Brand fill positions

lowered time to fill by 38%

than those that don’t

(Jobvite Index, 2014)

38%

Zynga Career Page

Ruelala Career Page

Jive Software Career Page

• Set your voice with images and tone

• Get personal and share your values

• Always be authentic

• Strategize for hard to fill positions

Step 2: Strut Your Stuff: The What,

The Why, The Who

Step 2: Strut Your Stuff

of job seekers say that it’s

important to work for a

company that embraces

transparency

(Glassdoor Survey, October 2014)

96%

Top five pieces of information job seekers want

employers to provide as they research where to

workDetails on what makes the company

an attractive place to work

Details on compensation packages

Details on benefits packages

Company mission, vision and values

Basic company information

1

2

3

4

5

(Glassdoor Survey, October 2014)

Zappos Example

Trustwave Example

Jive Software Intern Page

Jive WorkTypes

• Be Engaging

• Get to the Point

• Put reviews from Glassdoor on your page

• Consistently Update

Step 3: Be Relevant &

Write Strong Copy

*Remember: A boring job

description conveys a

boring job.

Jive Example

mobile

eHarmony Example

Step 4: Be Applicant-Friendly

• Keep it Simple

• Go MOBILE

• Socialize Your jobs

• Help candidates be successful

Reasons for Mobile

Mobile Site Examples

Logitech created a fully-optimized

mobile career site:

• Mirrors their desktop

site’s branding

• Mobile apply

capabilities

• Extends your

employer brand

Pump Up Your Web Presence

Career Site Blog

FacebookLinkedIn Instagram

Twitter Google +

Glassdoor

Types of Multi-Channel Marketing

Glassdoor Presence

Jobvite Mobile Career Sites

• Meet your candidates where

they already are

• Create a seamless candidate

experience with no zooming

• Fully integrate into your ATS

• Measure your mobile traffic and

engagement metrics