ITVNewz Pitch
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iTVNewz.com The news for your neighborhood.
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Pitch by Founder/CEOs Ken Thomas, Nitzana Mamane, and Rupa Rao for the Entrepreneurial Journalism course at the University of Memphis
Transcript of ITVNewz Pitch
iTVNewz.com
The news for your neighborhood.
iTVNewz.com
Problem:The globalization of everything has turned our attention away from our own backyards and into everybody else’s business.
iTVNewz.com
Problem:Community businesses, groups and events are being overlooked and there is a disconnect in our communities because of it.
iTVNewz.com
Solution:A Hyper-local network of affiliates serving individual communities across the United States.
iTVNewz.com
Solution:A Hyper-local network of affiliates providing neighborhood level stories relevant to each geographical location while contributing to one brand
one identity one cause:
iTVNewz.com
A Hyper-local network of affiliates connecting local neighborhoods through hyper-local news and information.
Solution:
iTVNewz.com
Solution: Website
EducationCommunity Connection
Social Media
One brand.One identity.iTVNewz.com
Lithonia, GA
Universal design.
Content specific.
iTVNewz.com
Solution:Staffing, Education
iTVNewz.com
Solution:
• Don’t need large production crews anymore
• Independent content providers
iTVNewz.com
Sharing news & information
iTVNewz.com
News people think in
snippets of b-roll and
soundbites.
iTVNewz.com
“We noticed your great Lithonia
brush fire videos, and we were
wondering if is it ok for news
agencies to use your videos with a
credit to you?”
Ashaela BoweniTVNewz.com Reporter
Secondary and Post-Secondary Mass Media Education
iTVNewz.com
“It’s educationally perfect with the idea of actual news content because
students are learning how to create a product based on reality and truth.”
Heath Gertner, former sports producer
iTVNewz.com
“You can’t come up with anything that hasn’t been done already. But you can deliver something that’s already out
there in a different way.”
Charles Burch, TSA associate
iTVNewz.com
Social Media
Provides news content from all affiliates and content providers.
iTVNewz.com
#iTVNewz.com is hyper-local video news content by locals for locals.
Neighborhoods, businesses and student reporters are #winning. #jpreneur
iTVNewz.com
Go To Market: Business Plan components
Competition
Startup Costs
Revenue
iTVNewz.com
Go To Market:
• Competitiono Patch.como Regional and local print publicationso Technology
iTVNewz.com
Go To Market:
• Startup Costso Equipmento Salaryo Affiliate feeo Internet costso Legal
iTVNewz.com
Go To Market:
First 12 months1% of median income
for each zip code
Affiliate fee
Next 36 months3% of median income
for each zip code
iTVNewz.com
Go To Market:
12 month
Lithonia-$37,543 / 1% = $375.43
Saint Johns-$98,117 / 1% = $981.77
Affiliate fee
36 month
Lithonia = $1126.29
Saint Johns = $2943.51
iTVNewz.com
Go To Market:
• Revenueo 43,191 zip codes exist in the U.S.o Video Adso Partnershipso Sponsorships
iTVNewz.com
Amount needed to get off the ground:
$250,000
iTVNewz.comThank you for your time and we look forward to
serving your neighborhood.
iTVNewz.com“We are the news for your neighborhood”
Ken ThomasNitzana Mamane
Rupa Rao(904) 287-1623
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