Is Your Email Marketing a World Cup Winner?...the email marketing channel.” ... excellence Page 21...

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Is Your Email Marketing a

World Cup Winner?

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What do you need to win the Email World Cup?

1. A dedicated team

2. A system they understand

3. A team matched to the system

4. A solid understanding of best practice

5. A focus on strategy

6. Automatic excellence

7. Give fans what they want

8. An eye on the future

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A dedicated team

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83% of companies with teams dedicated to email marketing rated the channel as “good” or “excellent” for ROI

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“68% of companies rated

email as ‘excellent’ or ‘good’ for

ROI… companies are

attributing 23% of their total sales to

the email marketing channel.”

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In-house Agency

ESP


A system they

understand

adestra.com 37% of the companies using more than three-quarters of their email systems’ functionality rated their ROI as ‘excellent’.

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Over half of those surveyed

thought they were using less

than 50% of their ESPs

functionality

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What features aren’t we using?


A team matched to

the system


Designer Copywriter Data Analyst

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Retail re-engagement with a timely offer led to a big boost in sales for Calendar Club UK


A solid

understanding of

best practice


More than 77% of companies doing advanced segmentation rated email as ‘excellent’ or ‘good’ for ROI

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Email marketing basics

• Get permission

• Segment and target

• Be relevant

• Be prepared to say goodbye

• TEST!


A focus on strategy


“Nearly two-thirds of company marketers are spending more than two hours on design and content for a typical campaign, with only 17% spending at least two hours on optimisation.”


Automatic

excellence


49% of those surveyed felt the implementation of their email automation was unsuccessful.

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Automation doesn’t

mean hands free


Give fans what they

want


47% of companies have emails optimised for mobile, while 61% have a “basic” or “non-existent” mobile strategy.

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An eye on the future


64% of companies would like to improve personalisation, 64% automation, and 63% segmentation.


We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004. Our clients trust our proven email, automation, social, and mobile marketing technology to deliver successful and cutting-edge marketing programs to their valued customers. We were founded on the principle that marketing success takes more than technology, and that’s why customer service is at the heart of our business. We’re not just Software as a Service, we’re Software AND a Service.

About Adestra

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Thank you adestra.com | @Adestra

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Is Your Email Marketing a World Cup Winner?...the email marketing channel.” ... excellence Page 21...

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