Introducing the music video
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Transcript of Introducing the music video
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Introducing the music video
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Forms and Conventions
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A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmentary story. Music videos often use concert footage. Queen – Bohemian Rhapsody.
Pop Music Video: Forms and Conventions
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Typically music videos are three to five minutes long, they frequently include quick cuts, stylisations, fanciful and often erotic imagery, and computer graphics.
Abba – Knowing Me Knowing You
Pop Music Video: Forms and Conventions
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Music videos can accommodate all styles of filmmaking, including animation, live action films, documentaries, and non-narrative, abstract film.Bob Dylan - Subterranean Homesick Blues.
Pop Music Video: Forms and Conventions
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In the 1980 the music video became synonymous with the rock idiom and for this reason they are often referred to as rock videos.
U2 - Where The Streets Have No NameFoo Fighters - Pretender
Pop Music Video: Forms and Conventions
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Institutions
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Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
Kings of Leon – Sex on Fire
Dizzy Rascal – Dance Wiv Me
Pop Music Video: Institutions
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The proliferation of music video came in the 1980s, when MTV (Music Television)'s format was based around them.
The first video show in 1981 was… Buggles - Video Killed The Radio Star
Pop Music Video: Institutions
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For this reason the success of the music video is synonymous with second British invasion of the American charts in the mid1980s.
Duran Duran – Rio
Eurythmics – Sweet Dreams
Wham! – Club Tropicana!
Pop Music Video: Institutions
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Although the origins go back much further to music television programs like Top of the Pops (UK), Ready Steady Go (UK), American Bandstand (US) and Musikladen (D).
The Beatles – All You Need is Love TOTP
Dusty Springfield – You Don’t Have To Say You Love Me TOTP
Pop Music Video: Institutions
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By the end of the Sixties, when bands could not make it to a TV studio to perform, record companies often provided TV producers with a short film clip to promote their latest single.
The Beatles - Strawberry Fields Forever.
Pop Music Video: Institutions
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By the 1990s many hundreds of videos, representing a cross-section of musical forms were being produced yearly. Genres include traditional to Country and Western, Hard Rock, Heavy Metal, Hip Hop, r+b, Adult Orientated Rock, Teen Pop etc.
Guns n Roses - November Rain Kris Kross - Jump
Pop Music Video: Institutions
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Audiences
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A common misconception is that pop music videos are aimed strictly at teen audiences. Kylie Minogue and Jason Donovan and the music produced by Stock, Aitkin and Waterman are a classic examples of performers aimed at teenagers.
Pop Music Video: Audiences
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Many videos of “soft rock” songs have traditionally been directed at an older group of viewers.
Bon Jovi – In These Arms. Stevie Nicks – Sometimes It’s A Bitch Cher – Heart of Stone How does these video appeal to an older audience?
Pop Music Video: Audiences
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Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.
The Clash – Should I Stay or Should I Go (Levi’s Advert)? Bryan Adams – Everything I Do I Do It For You (Robin Hood) Whitney Houston – I Will Always Love You (The Bodyguard)
Pop Music Video: Institutions
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Digital TV Channels means that music videos are targeted at niche audiences.
Pop Music Video: Audiences
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Pop Music Video: Audiences
Beyonce - Irreplaceable
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30 Seconds to Mars Attack – The Kill
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On the internet sites like www.myspace.com have enabled unsigned bands like the Arctic Monkeys to find mainstream success in part by providing an outlet for new music videos.
Pop Music Video: Audiences
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You Tube is a forum for online bands to show diy video footage.
The Foo Fighters – Live in Norway on Mobile Phone
Pop Music Video: Audiences
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Fans can also post archive clips from TV shows…
Bucks Fizz – Making Your Mind Up.
Pop Music Video: Audiences
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As well professional music videos from established artists.
Madonna – Hung Up
Pop Music Video: Audiences
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And spoof versions of famous videos.
Madonna – Hung Up On Crack
Pop Music Video: Audiences
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Representations
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The popular music video certainly has its own clichés
Spinal Tap – Hell Hole
Pop Music Video: Representations
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Many examples of the genre feature the macho rock stars.
The Cult – Sweet Soul Sister Guns and Roses – Sweet Child of Mine
Pop Music Video: Representations
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Scantily clad dancers have become cultural clichés… Robert Palmer – Addicted to Love Aerosmith – Love in an Elevator
Pop Music Video: Representations
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Certain music videos, however, are notable for their cutting-edge techniques and artistic innovations. As time passes those techniques can look dated.
Dire Straits – Money For Nothing Peter Gabriel - Sledgehammer
Pop Music Video: Representations
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Race: in the early days of MTV in America black artists were not featured… until Michael Jackson high budget and Thriller.
Michael Jackson - Thriller
Pop Music Video: Representations
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Gender is another key issue. Successful female rock stars have both lived up to and parodied male fantasiesBlondie – Detroit 442Donna Summer – I Feel LoveKate Bush – Wuthering Heights
Pop Music Video: Representations
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Many directors now train to become music video makers and it is often considered to be an ‘auteurs medium’ with particular directors having specific styles of mise-en-scene, camerawork, editing etc.
The Cardigans – Favourite Game Blink 182 – I Miss You
Jonas Akerlund
smashing pumpkins, iggy pop, madonna, cardigans, metallica, blondie, primal scream, jamiroquia, rammstein, blink 182, jan’es addiction.
Pop Music Video: Representations
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Interestingly Jonas Akerlund is also in high demand as the director of television advertisements for leading brands.
Jonas Akerlund
Pop Music Video: Representations
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From an institutional perspective audience/user generated content has transformed the forms and conventions of music video introducing a more DIY aesthetic. Has the music video come full circle?
OK Go – Here It Goes Again
Moby and Deborah Harry – New York New York
Pop Music Video: Representations