Intelligent Driving - a 2020 View by Paul Asel at Automotive Megatrends March 2015

INTELLIGENT DRIVING – A 2020 VIEWAUTOMOTIVE MEGATRENDS Paul Asel, Nokia Growth Partners

March 17, 2015

NOKIA HERE: LEADER IN AUTO NAVIGATIONNokia Growth Partners: $100M Connected Car Fund

April 13, 2015 © Nokia Growth Partners 2

141 million route requests/month

70 billion probe points/month

2.7 million map changes daily

100 terabyte of structured data &petabytes of unstructured data

700,000 3D data points saved per second per collection car

Map has 180+ content layers

Serves local, real-time POI data in augmented reality experience

90,000 indoor venues

27 million miles mapped in 196 countries; 1.2M in hi-def 3D

Powers in-car navigation for 4/5 cars in Europe and North America

Shipped in 13M cars in 2014

Serves Ford, GM, Daimler, BMW, Mercedes, Honda, Mitsubishi, Volvo, Nissan, Toyota, JLR, Volkswagen ...

Source: HERE.com & 360.here.com

THESIS: TWO FORCES FOR CHANGE


Auto Ecosystem

Apps & Marketplaces

Autos

Aftermarket

Transport Ecosystem

Apps & MarketplacesShort Term: Innovation from outside in Software & service driven

“Intelligent Driving – a 2020 View”

Onstar, Pandora, Xirius

Uber, Zipcar, Moovit

MobileEye, Lytx, Zubie

Long Term: Innovation from inside out Hardware & infrastructure driven

“Intelligent Mobility – 2030 & Beyond”

MOBILE PHONE REVOLUTION


Phase 1: Apps – Software & Services Compelling user interface App ecosystem unleashes myriad new uses

Phase 2: Transforming Industries (in process)

News, social & publishing: Twitter Advertising: targeting & local ads Gaming: console to mobile (Zynga) Local Transport: Uber Sharing Economy: HomeAway & AirBnB Payments: Alipay, TenPay transforming China economy

INTELLIGENT DRIVINGAuto Data Growing by Factor of 100x


Ford Fusion Energi car: 25gb/hr

“Ford experimenting with cars that

generate 10x that, or 250 gb/hr”

Mercedes S500 100K self drive:

HERE 1 camera alone - 300 gb/hr

INTELLIGENT DRIVING2020 Vision: A Typical Day in 2020

LEAVING HOMEHome security systems automatically engaged when car leaves home


ADT developing integrated, intelligent systems with cars

DRIVING TO & FROM THE OFFICEIn-car infotainment: personalized news, articles, music


In-car system knows default morning & evening commute preferences

Stitcher, Umano, Rivet … personalized news

Pandora, SoundCloud … personalized music

INTELLIGENT DRIVING ENHANCES SAFETY


Current ADAS implementations

• Cruise control

• Parallel parking

• Automatic braking for ongoing obstacles

• Rear view cameras

• Blind spot detection

Future ADAS opportunities

• Advanced cruise control: dynamically adjust speed for weather, traffic, cornering & driver preferences

• Distracted driver detection … GM, Seeing Machines

• Peloton … syncing cars in queue for fuel savings

DRIVING TO MEETINGSCollaboration & Coordination before Meetings


Synced Calendar: alerts to depart for next meeting based on location & traffic

Dynamic route optimization based on traffic conditions

Glympse … see colleagues in route: automatic notifications for late arrival

DRIVING TO MEETINGS: PARKING MADE EASY


25% of city driving looking for parking … integrate into navigation system

Parking recommendations based on price, location, services, availability

Reservations & payment made with one click … automatic top up as needed

Parking & Retrieval … car parks itself & returns for pick up automatically

FLEET MANAGEMENT & FAMILY ALERTS


Fleet Management – Asset Tracking (current)

• Sensors show where all vehicles are located

• Driver behavior monitoring, improving driver performance

• Efficient routing for time, fuel savings

Family Applications

• Know where family members are … Life360

• Teenage, elderly driving alerts for erratic driving

• Geofence alerts when go beyond normal locales

AFTER WORK: REAL-TIME LOCAL SERVICES


Dinner: Last minute dinner plans with friends … CityMaps

Tickets: Last minute reservations to local events … YPlan

Shopping: Automated shopping list. Car identifies stores en route based on personal preferences & items needed

DRIVING HOMEHome Concierge Prepares for your Arrival


Temperature adjusted automatically based on expected arrival time & desired temperature

Lights turned on at pre-set times if not at home or upon arrival as desired

Alarm systems disarmed upon arrival

Coffee or tea brewed

Nest, ADT, Philips … developing such services

DAILY DRIVING SUMMARY


• Driving statistics delivered daily

• Business expenses: easily select business drives & report expenses

• Car alerts: predictive maintenance alerts based on actual car monitoring systems

• Driving alerts: alerts when surpass your preset speed guidelines v. posted speed limits

• Teenage alerts: know when teenagers or elders drive recklessly or outside safe zones

• Crash, lost alerts: automatic alerts for car crashes, find car, stolen car, valet misuse

• Usage based insurance: improve driving score to reduce insurance payments

• Predictive maintenance: forewarn of needed car repair

• Zubie … offering such services

INTELLIGENT MOBILITY2030 & Beyond

IS THIS INTELLIGENT DRIVING?


Bangkok, Thailand

Beijing, China

Los Angeles

Cost of car ownership/year: $12,000+ in some US cities

20 billion hours spent alone in cars alone (50+ minutes/day)

Millennial car ownership drops 23% from 2001 to 2009

REINVENTING THE CAR & TRANSPORTATION


Redesigning Car alters: Cost of car ownership

Traffic congestion Highway v Urban (Zipcar already delineating) Peloton – car pairing: close gaps, save gas

SMART CITIES: INTELLIGENT MOBILE ECOLOGYLIVELIHOOD & TRANSPORT DRIVES CITY DESIGN

19

London of Charles DickensIndustrial Revolution

Intelligent Mobile Ecology – Designing Cities & Transport for:• Urban Intimacy: denser cores

• Decentralized living/working spaces

French CountryAgrarian Communities

New York today

Beijing in 1970s

THANK YOU

Kudos, and thanks, to all companies highlighted in this presentation who created and own the fantastic images in the PPT.

[email protected]

@NGP_VCtweets

https://www.linkedin.com/company/nokia-growth-partners

Intelligent Driving - a 2020 View by Paul Asel at Automotive Megatrends March 2015

Automotive

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