Instructional Support Services - Merced College

1

Instructional Services Program Review

Annual Program Review 2014-2015

Community Services Program

Merced Community College District

February 2015

2

Program Review Schedule & Team Members

Name of Program: Merced College Community Services

Name of Person Preparing Document: Becky Barabé, Director of Business, Industry, &

Community Services

Names of Program Peer Review Participants and Titles:

Name Title/Position

Vacant Dean of Economic Development, Non-Credit, &

Community Services

Becky Barabé Director of Business, Industry, & Community

Services

Jeanette Benson Director of the Center for International Trade

Development / GTL Deputy Sector Navigator

Janet Lyle Director of Non-Credit

Marilyn Scorby Director of Child Development Center

Shelley Attix Director of Workplace Learning

Resource Center / RHTLE Deputy Sector Navigator

Year of Last Comprehensive Review: 2012

Next Comprehensive Review: 2017

Semester/Year: Spring 2015

Start Date: January 5, 2015

Completion Date: February 26, 2015

Date of Peer Review Meeting: March 12, 2015

3

Table of Contents

Section I: Program Service Area Outcome(s) Page 4

Section II: Changes in the Program Page 4

Section III: Progress on SAOs Page 5

Section IV: Plan for Assessing SAOs Page 6

Section V: Other Relevant Data Page 7

Section VI: Status Update on the 5-Year Planning Goals Page 8

Section VII: Program Goals/Projects Not Completed Page 14

Section VIII: Additional Resources Page 14

Section IX: Updates on Grants, External Reviewers, & Page 14

Advisory Committees

Section X: Awards and Honors Page 15

Section XI: Partnerships Page 16

Section XII: Community Events Page 16

Section XIII: Resource Requests Page 17

Section XIV: Yearly Objectives Page 20

Section XV: Other Page 23

Section XVI: Evaluation Page 23

Report Signature & Routing Page Page 24

4

Section I: Program Service Area Outcome(s)

What are your Program Service Area Outcome(s)?

Community Services’ Service Area Outcomes 2014-2015 for the program include the following:

a) An increase of 10% in College for Kids registrations from 2013 to 2014 due to opening

the process up one month earlier.

b) An increase of 5% year round enrollment by utilizing a variety of online marketing

techniques.

Section II: Changes in the Program

Have there been any changes in this program over the last years which have had a

significant impact on your program’s goals and/or effectiveness? If so, please explain the

changes that have occurred and how the changes have impacted your program.

In September 2014, the part-time Community Services Secretary and October 2014, the full-time

Community Services Extended entered into maternity leave. The Extended Education

Technician returned to work in January 2015 and the Secretary is due back at the end of

February 2015. This temporary staff coverage change has re-emphasized the need to reorganize

the program in order to accomplish the needed program components and expansion of marketing.

For example, focus needs to be on:

o Continued outreach and marketing of online classes (Ed2Go classes) in partnership with

the Workplace Learning Resource Center, Department of Workforce Investment, and

Human Services Agency. Review of cost increase needs to be addressed every 1-2 years,

based on research of other Community Education program models and local demand.

o Continued outreach and marketing of trips and tours to grow profits acquired in this part

of the program. Increasing budget for marketing and outreach efforts in the area of trips

and tours.

o Research incorporating additional services into the Community Services program, such

as: Designing In-House Short-Term Trainings (a new/expanded segment of reentry to

work participants), Technology Device/App Training (a new segment of younger/tech

savvy participants).

o Need for review of promotional and outreach efforts to determine effectiveness of

materials utilized.

Typically any new program changes take 1 year to implement, by the 2nd

year are revised and

refined, and by the 3rd

year are showing success. For 2013-2014, the Community Services team

was in Phase III of this process and a number of focal points need to be readdressed due to some

major staffing shortages in both 2012-2013 and 2013-2014.

With all of these program goals, the Community Services program is focused on areas of

opportunity for new profits as well as being a self-sufficient program.

5

Section III: Progress on SAOs

Please summarize the progress this program has made on Service Area Outcomes (SAOs)

assessments at the course and program level since its last review.

2014-2015

Community Services’ Service Area Outcomes 2014-2015 for the program include the following:

c) An increase of 10% in College for Kids registrations from 2013 to 2014 due to opening


a. 2013-2015 Progress to Date:

2013 Baseline = $96,050 or 1,766 participants

2014 = $115,155 or 1,875 participants

d) An increase of 5% year round enrollment by utilizing a variety of online marketing

techniques.

a. 2013-2015 Progress to Date:

2013-2014 Baseline:

Long-Term = 22

Fall 2013 = 9 participants

Spring 2014 = 13 participants

Summer 2014 = 0 participants

o Dept. of Rehab – 2

o Worknet – 11

o South County Career Center – 1

o Mother Lode Job Training – 2

o Self-pay – 6

Short-Term = 49


Spring 2014 = 22 participants

Summer 2014 = 6 participants

2014-2015:

Long-Term = 15

Fall = 15 participants long-term + 4 participants short-term

Spring = TBD

Summer = TBD

o Dept. of Rehab – 6

o Worknet – 4

o Marin Employment Connection – 2

o Sedgwick (Worker’s Comp Co.) – 1

o Madera Workforce – 1

o Self-pay – 1

Short-Term = 4


Spring 2015 = ___ participants

Summer 2015 = ___ participants

6

How have the findings of the above assessments have been utilized to improve

service/student learning.

As a result of these findings, the Community Services program is focused on:

Continuing partnerships with regional Workforce Investment Boards, Human Services

Agencies, and Departments of Rehabilitation; we will also be reaching out to EDD for

new referrals to online courses.

Develop a method, such as a survey of what types of trainings our past/best participants

are likely to take in the following term, to receive more feedback into our course

offerings and whether they are meeting the needs of our community or not.

Budging some funds for advisory meeting and/or surveying expenses as well as

additional marketing funds for advertising campaigns.

Staff development on additional online offerings and effective marketing techniques.

Also, involving staff in offering trend research and analysis as well as Return on

Investment scenarios.

2014-2015

Section IV: Plan for Assessing SAOs

Include a plan for assessing the course and program SAOs that have not been assessed at

this time.

SAO Grid

Com

munic

ati

on

Com

puta

tion

Cognit

ion

Glo

bal

and

Com

munit

y

Consc

iousn

ess

& R

esponsi

bil

ity

Per

sonal

Dev

elopm

ent

and L

ife

Long

Lea

rnin

g

COMMUNITY SERVICES

Program SAO #1 An increase of 10% in College for Kids

registrations from 2013 to 2014 due to opening


X X X

Program SAO #2 An increase of 5% year round enrollment by

utilizing a variety of online marketing

techniques.

X X X

Assessment Method Time period of assessment

Program SAO #1 An increase of 10% in College for Kids registrations from

2013 to 2014 due to opening the process up one month earlier.

Direct: Lumens Reports Summer

Program SAO #2 An increase of 5% year round enrollment by utilizing a variety

of online marketing techniques.

Direct: Registration

Survey; Evaluation

Weekly; Monthly

7

Section V: Other Relevant Data

Please summarize any other relevant data that has occurred since completion of the last

planning document, whether a comprehensive review or annual planning document.

Community Services serves a diverse demographic through our programs and services. Through

our College for Kids program, we serve ages 1-18 with an equal mix of males and females. Our

adult class participants range from ages 18-90 years old with approximately 40% males and 60%

females.

Total Enrollment Summary

Year College for Kids Adult/Other Total

2008 1560 1428 2988

2009 1783 1825 3608

2010 1808 2382 4190

2011 2014 2240 4254

2012 1970 1984 3954

2013 1776 1548 3324

2014 1875 1862 3737

Term Name Program Category Name Enrollment

Totals

Fall 2013 Aquatics 81

Fall 2013 Arts, Hobbies & Crafts 55

Fall 2013 Bus Trips 210

Fall 2013 Cooking 8

Fall 2013 Dance 58

Fall 2013 Ed2Go Career Training 8

Fall 2013 Ed2Go Online Learning 21

Fall 2013 Health, Fitness & Recreation 343

Fall 2013 Person Development 12

Fall 2013 Professional Certificates 9

Fall 2013 Traffic School 89

Spring 2014 Aquatics 51

Spring 2014 Arts, Hobbies & Crafts 63

Spring 2014 Bus Trips 35

Spring 2014 Dance 60

Spring 2014 Ed2Go Career Training 11

Spring 2014 Ed2Go Online Learning 22

Spring 2014 Health, Fitness & Recreation 448

Spring 2014 Personal Interest 17

Spring 2014 Professional Certificates 59

Spring 2014 Traffic School 85

Summer 2014 Aquatics 813

8

Summer 2014 Communication & Language Arts 19

Summer 2014 Computers & Internet 25

Summer 2014 Cooking 80

Summer 2014 Creative & Fine Arts 234

Summer 2014 Ed2Go Online Learning 6

Summer 2014 Health, Fitness & Recreation 104

Summer 2014 Math & Science 186

Summer 2014 Professional Certificates 7

Summer 2014 Sports Camps 518

TOTAL ENROLLMENT 2013-2014: 3,737

Section VI: Status Update on the 5-Year Planning Goals

The Community Services program status update on the 5-year Planning Goals identified in

the most recent comprehensive program review are as follows:

A. Strengths and Improvements Needed

1. Summarize the strengths of the program’s services and outcomes.

Community Services provides a diverse selection of affordable not-for-credit classes,

workshops, seminars, and excursions for personal and professional growth.

o On Target? Yes

o Still Relevant? Yes

o Change in the priority of your 5 Year Planning Goals? No

Community Services provides the community with leadership and coordination in

assisting the community to develop and provide applicable educational programs—

multiple subsequent benefits, including employment for many local employers.

o On Target? Yes



Community Services provides educational services for all age groups which utilize

the special skills and knowledge of the college staff and other community experts and

which are designed to meet the needs of the community.

o On Target? Yes



Community Services has a robust College for Kids program with an opportunity for

young learners in the area to connect with the college at an early stage in life.

o On Target? Yes



9

2. Summarize the areas where the program’s services and outcomes could be

improved.

Community Services needs to seek out alternative funding sources to provide more

funding and scholarships for community members who cannot afford to participate in

the programs and services offered.

o On Target? Yes



Community Services needs to explore opportunities to expand services and offerings

to build a stronger, more self-supporting program.

o On Target? Yes



B. Plan for Improvement

What strategies/activities will you employ to increase program effectiveness? How are these

strategies related to your program’s goals and objectives? How would they improve program

outcomes?

2014-2015

a. GOAL: To increase College for Kids registrations by 10% from 2013 to 2014.

Strategy: Release marketing materials in April each year.

Activity: Organize workflow for instructor proposals, interviews, confirmations as

well as layout of brochure, print ad, and flyer designs by end of February each

year.

o On Target? Yes



b. GOAL: To increase year round enrollment by 5% by utilizing a variety of online

marketing techniques.

Strategy: Release monthly online marketing utilizing online tools such as

Facebook, MC-ALL, Craigslist, etc.

Activity: Organize an online marketing strategy that targets our younger markets.

o On Target? Yes



C. The team has worked toward the following product and service, programs, and marketing

goals and listed below are some of the targets for research and implementation for the next 3

years (2012-2015):

Products & Services

Goal: Description: Action Steps: Priority

a. Promotional

Products

WpLRC themes, mottos, and sayings

in collaboration with event related

promotional products such as:

1. T-shirts and caps,

A. Test and develop WpLRC themes,

mottos, and sayings.

B. Create pilot set of products.

C. Promote and sell.

Med

10


2. Pin, keychain, and mugs

3. Training tools, and

4. Video packages, etc.

To be sold in a Business Resource

Center venue (online store, shop, or

exhibit booth).

D. Evaluate, improve, test, and expand.

b. Participant

Affiliation &

Membership

Membership in the WpLRC Alumni

Association affording participants an

on-going relationship with the

WpLRC team and participants.

A. Create an alumni association with special

entrance requirements (e.g., completion

of all 10 CSAs, etc.), privileges, products.

B. Platinum, gold, and silver memberships.

C. Promote events, discounts, products to

continue engagement, loyalty, goodwill,

and future sales.

D. Free lunchtime/evening chat calls for

former and future participants. Record

and place online.

Med

c. Facility Usage Testing Center

GRE

GED

SAT/ACT

NCLX

NISM

CMA

Industry Certifications

Others (On Demand)

Rentals

Conference center

Business incubator space

Coop office space

HR/Payroll Virtual Office Asst

space

A. Conduct In-Depth Research on Exemplary

Testing Centers (minimum of 3)

B. Becoming A Testing Center Affiliate

(minimum of 25 tests)

C. Recruit/Hire Proctor (once testing profits

exceed $1,500/mo)

D. Expand Hours of Operation (once testing

exceeds 20 people per day)

E. Develop Marketing Piece/Online Presence

as a Testing Center

F. Establish A Marketing Campaign & Plan

A. Conduct In-Depth Research on Rental

Agreements/Fee Structures (minimum of 3 in

the local area, and 3 in the region)

B. Revise rental agreement package

C. Develop Marketing Piece/Online Presence

as a Rental Facility

D. Establish A Marketing Campaign & Plan

E. Recruit/Hire weekend host (once weekend

rental agreements exceed 1 event/month)

High

Programs


a. Community

Services In-

Person &

Online

Classes

IN-PERSON CLASSES

Arts & Crafts

o Baby Accessories

o Ceramics

o Earring Creations for

Beginners

o Greeting Cards & Tags

o Seasonal Crafts

Cooking

o Sugar Cookie Decorating

Dairy Cattle Judging

Digital Photography

o Close-Up Photography

o Understanding Your Digital


Community Education Centers (minimum of

3)

B. Review In-Person Class Offerings

C. Recruit Instructors

D. Review Target Audience(s) Demographics

E. Develop Targeted Marketing Pieces (youth,

adult, senior)


(working with local/regional/state

associations, schools, and Senior Center)

G. Write Grant(s) for Additional Seed

Funding

High

11


Camera

Social Media

o Safety for Teens & Parents

o Becoming a Strategist

Safety & Training

o Notary Public

o Traffic School

Health & Fitness

o Aikido

o Belly Dance Fitness

o Fencing for Fun

o Fitness Boot Camp

o Fitness Lab

o Lap Swim

o Strength & Stretch

o Yoga

o Zumba

Music

o An Intro to Voiceovers

Play Production

Sports & Outdoor Recreation

o Golf for All Ages

College for Kids

ANNUAL

o Jr. Blue Devil Water Polo

(Splashball, Beginning, and

Advanced)

o Girls HS Winter Water Polo

SUMMER

o Art

o Animation

o Cooking

o Sports Camps

o Aquatics

o Academics

ONLINE CLASSES

Ed2Go

Gatlin Education

Design Our Own Online Courses

b. Community

Services Trips

& Tours

TRIPS

Statewide

o A Day At Apple Hill

o Christmas Shopping at Union

Square

o Dickens Christmas Fair

o Lodi Wine & Chocolate

Festival

o North Beach Festival in SF’s

Little Italy

o Rembrandt’s Century at the

de Young Museum

o SF Farmer’s Market

o SF Giants Baseball Games


Community Education Travel (minimum of 3)

B. Review Trip/Tour Offerings and Vendor

Options

C. Recruit Travel Coordinator

D. Review Target Audience(s) Demographics

E. Develop Targeted Marketing Pieces

(family, couple, senior)


(working with vendors)

High

12


o Treasure Island Flea

TOURS

Nationwide/International

o Collette Vacation Land Tours

Exploring Greece and

Its Islands

Washington D.C.

The Wild West &

Yellowstone

Reflections of Italy

Irish Splendor

Discover Switzerland,

Austria, and Bavaria

Discover Scotland

Islands of New

England

London & Paris

Southern Charm

Holiday

Israel: A Journey to

the Holy Land

Alaska Discovery

Land & Cruise

Hawaiian Adventure

o Grand Circle River Tours

The Great Rivers of

Europe

Marketing


a. Direct

Marketing

Campaigns

Postcards

Letters

Flyers

Brochures

Post posters/flyers (Senior Center,

City Hall, County Admin Building,

Mental Health, Human Services

Agency, Multicultural Arts Center,

J&R Tacos, Assistive Living

Communities, etc.)

A. Research, plan, train staff, schedule, do

B. Evaluate, improve, test, expand

High

b. E-Marketing

Campaigns My Merced

Craigslist

Facebook

MC-ALL Notices

C. Research, plan, train staff, schedule, do

D. Evaluate, improve, test, expand

High

c. E-Newsletter/

Newspaper Inserts

Email Connie Hodges at Merced

SunStar for “Around Town” column

articles/press releases

Email Robin Shepard for press

releases

Place ads with Impact Marketing

E. Research, plan, train staff, schedule, do

F. Evaluate, improve, test, expand

High

d. Constant Weekly posts A. Design processes to capture emails in:

13

Contact/Blog

E-Blasts Monthly announcement/updates

Quarterly article(s)/video(s)

a. Trainings

b. On website

c. From meetings

d. Through email communications

B. Create plan, train staff, schedule, do

C. Evaluate, improve, test, expand

e. Phone Live Calls based on referrals, leads,

and market demographics

G. Research, plan, train staff, schedule, do

H. Evaluate, improve, test, expand

Med

f. Website

development Website pages enhancement

o Participant Resources

o Events

o Testimonials

o Services, Store, Menu

o Staff

A. Analyze current site

B. Set up Google metrics or similar

C. Add / Improve pages


High

g. eZIne Blog: eZine weekly tips and news A. Analyze current

B. Schedule blog themes, articles

C. Recruit blog writers


High

h. Email

subscription

and sales

Opt-in subscription portal

Auto-responder prescheduled emails

leading to product sales and class

sign-ups

A. Create opt-in portals for WpRLC website

and eZine, and WpLRC-SM sites

B. Select Shopping cart or other provider

back site

C. Write schedule and post auto responder

articles

D. Target events, product, service sales and

sell

E. Evaluate, improve, test, expand

Med


i. Social Media

Management HootSuite, or similar, coordinating

dashboard of multiple SM provides

consistency and continuity

D. HootSuite subscribe, train, and get

certification

E. Coordinate all major SM

F. Train staff to maintain

High

j. Social Media

Facebook Facebook fan page, groups, store A. Create FB use plan for WpLRC

B. Staff and Inaugurate FB use plan for

WpLRC


Med

k. Social Media

Twitter Follower capture leading to product

sales and class sign-ups

A. Create FB use plan for WpLRC


WpLRC


Med

l. Social Media

LinkedIn Instructors, Staffers sign-up

Start groups

Join Groups

A. Create FB use plan for WpLRC


WpLRC


Med

m. Social Media

YouTube YouTube WpLRC TV Shows –

Get acquainted interviews

presenters/leaders

4-8 minutes presentation of various

topics by presenters

On the spot interviews of

participants

A. Set up simple studio at the BRC

B. Schedule and produce mini-shows

C. Publish and promote show


High

n. Google

AdWords Pay per click keywords to capture

interested customers

A. Research cost of keywords

B. Estimate budget

C. Set up program

D. Evaluate, improve, test, adjust

Low

14

Section VII: Program Goals/Projects Not Completed

Were there goals or projects that your program was not able to complete? List the items

and provide a summary of the barriers that kept your program from attaining the goals.

There were goals that we were unable to attain this year primarily due to staffing constraints.

We were unable to increase our year-round enrollment by 5%, establish an industry certification

testing center, as well as increase bus trip and tour participation. Community Services was

previously staffed by one full-time and two part-time employees. For part of 2013-2014, staffing

was just one full-time position until one of the open part-time positions was filled (a request for

reorganization of the department was proposed in Spring 2013 and is still pending approval).

The open vacancies and decrease in staffing for part of the year did not allow us to devote as

much time as we had hoped in order to increase enrollment in classes, bus trips, and tours

through outreaching more to the community. These constraints also prevented us from

successfully operating an industry certification testing center; we did not have enough staff to

operate both the testing center and the Community Services office. In addition, the profit sharing

agreement with Pearson VUE to administer the industry certification testing was not a profitable

venture for Community Services (the revenue being generated did not off-set the cost of staffing

the center).

Section VIII: Additional Resources

Provide a summary of donations received and activity/use of donation.

Donations: Educational Employees Credit Union (EECU) provided Community Services with a

$3,000 donation which was used to provide scholarships for College for Kids. They have been a

long-standing supporter of the College for Kids program which has allowed Community Services

to provide scholarships to children who may otherwise not be able to attend.

Provide a summary of the fundraiser and the use of the generated funds. Explain why the

categorical budget could not provide funding.

Fundraising: N/A.

Section IX: Updates on Grants, External Reviewers, and Advisory

Committees

Provide a summary of activities related to each grant goal that has occurred since

completion of the last planning document, whether a comprehensive program review or

annual planning document. Identify any changes to each grant that have affected your

program.

Grants: N/A.

15

Identify the external reviewer and how the most recent findings of the external reviewer

have affected/will affect your program.

External Reviewer: N/A.

Identify the advisory committee and describe the most recent recommendations of the

committee and how those recommendations have been implemented.

Advisory Committee: In 2014-2015 we will explore the formation of a formal Advisory

Committee formed by some of Community Services “best customer” participants, volunteer

hosts, and past staff members.

Section X: Awards and Honors

Provide a list of awards, honors and recognition your program has received. List the

award and explain the purpose of the award. If funding was included with the award or

honor, include the amount and how the funds were utilized by the program.

Awards:

2013-2014 President’s Blue and Gold Award.

This annual award is presented by the Merced Community College District’s President to a

department in recognition of outstanding service to Merced College.

2013 ACCE Annual Award

This annual award is given by the Association for Community and Continuing Education in

recognition of a Best Practice focused on Online Registration and Enrollment Management.

Honors: N/A

16

Section XI: Partnerships

Provide a summary list of partners in your program. Include the name and their role in

partnering with your program.

The following government agencies have joined with Merced College Community Services to

provide online and in-person job training programs to their clients including:

Worknet

South County Career Center

Mother Lode Job Training

Department of Rehabilitation

Sedgwick (Worker’s Comp.)

Marin Employment Connection

San Luis and Delta-Mendota Water Authority

Merced County

In addition, we have also partnered with a number of local businesses to provide skills training

for their employees including:

Helen & Louise

Hwy 140 Enterprises

Mapleton Communications

Merced School Employees Federal Credit Union

Mercy Medical Center

Performance Auto

Section XII: Community Events

Provide a summary of community events your program participated in during the review

year.

In Fall 2013 our staff participated in several community outreach events including the Binational

Health Fair in Livingston, the Lights On! After School event in downtown Merced sponsored by

Merced County Office of Education, and the San Joaquin Drug Health Fair in Planada.

Community Services has not been able to participate in any further community events to date

due to staffing constraints.

17

Section XIII: Resource Requests

Please briefly explain why the need(s) listed below are necessary to improve your program. In

your justification, please focus on program outcomes.

1. Equipment:

a. Needs: Computers, Printers, and Copier; Fitness, Pool, and Ceramics equipment. In

addition, the Business Resource Center is in need of paint, signage, lighting, carpet;

lobby, classroom, and office furniture; outside seating and awning (Prop 39 funding

may be an option as there are DSA approved covers that could be appropriate at the

BRC); restroom maintenance; No kitchen option for staff or training/classes (sink

needed, microwave/refrigerator replacement). Lastly, the Business Resource Center

is in need of professional food services equipment to support holding events and

serving foods such as: countertops, cabinets, food warming and holding equipment,

refrigerator, microwave, serving dishes, utensils, rubber mats, etc.

b. Updated & New Justification: The 3-year lifecycle of staff computers will be

outdated by 2015 and we will need to replace the existing machines. The 3-year

lifecycle of the office printers will be outdated by 2015. The 3-year lifecycle of the

office copier was outdated in 2012. In addition, with the increase amount of fitness,

ceramics, and aquatics courses now offered through Community Services (transferred

from Non-credit), we will need to replace some of the fitness lab, pool, and ceramics

equipment due to the lifecycle and wear-and-tear of the current equipment in order to

continue offering these options to the community. Lastly, in order to provide

additional food services for participants and partners in the Community Service

program, there is a need for complete installation of a food prep/warming kitchen in

Room 124 of the Business Resource Center (as designated in the original blueprints).

Conversion of this room would support a fully equipped food prep/warming kitchen

along with custodial and event storage.

o On Target? Partially


o Change in the priority of your 5 Year Planning Goals? Yes, need to add ongoing

Business Resource Center equipment maintenance and replacement as well as

Fitness, Pool, and Ceramics equipment.

2. Staffing:

a. Needs: Recognizing that Community Services is self-supporting, staffing for the

Community Services program is adequate at the current time – if the reorganization

of the staff in 2014-2015 is successful no additional staffing will be needed to

maintain the current level of services (if not, then we will need to replace a part-time

position). However, there are two areas of growth that could elicit the need for

additional staffing in the future: 1.) Online Training Programs, and 2.) Extended

Tours and Trips. If these programs were to grow significantly and Community

Services remained self-supported, then we would need to add an Online Specialist

and/or Assistant as well as a Tour Coordinator. Lastly, there is one facility area of

growth that could elicit the need for additional staffing in the future: 1.) Events

Support – one full-time or two part-time event/program technicians in meeting the

increased community training and functions located at the Business Resource Center.

18

b. Justification: If sufficient growth is achieved in these areas, then Community

Services would like to research the feasibility of adding these positions to

accommodate these areas. If additional growth is achieved in the Business Resource

Center facility, then Community Services would like to research the feasibility of

adding the additional positions to accommodate this area.

o On Target? Partially



3. Facilities:

Updated Needs: Business Resource Center paint, signage, lighting, carpet; lobby,

classroom, and office furniture; outside seating and awning; restroom maintenance; No

kitchen option for staff or training/classes (sink needed, microwave/refrigerator

replacement)

New Justification: Since Community Services is a self-sufficient program, this would the

district’s contribution to the staff in updating the facilities in which the program operates. o On Target? Partially


o Change in the priority of your 5 Year Planning Goals? Yes, need support to

maintain office, classroom, and open spaces for the program in order to serve the

community.

4. Supplies, Technology, etc.:

Updated Needs: The Community Services program utilizes a variety of technologies that

are critical to the process of proving services to the community, such as: updated

Microsoft Office software, Adobe Suite, Lumens subscription for registrations and online

class access, Constant Contact subscription for communication with potential

participants, LERN membership for technical assistance and reporting, NCTA

membership for testing center status).

New Justification: Since Community Services is a self-sufficient program, this would the

district’s contribution to the program in sustaining the program’s operations and

functionality. o On Target? Partially


o Change in the priority of your 5 Year Planning Goals? Yes, need to maintain

these technologies in order to function effectively as a program and serve the

community participants in a seamless manner.

5. Staff Development:

a. Needs: The current staff development needs are in computer software—Intermediate

and Advanced Microsoft Excel, Beginner Microsoft Access, and Intermediate

Microsoft Word. Additionally, there may be a need for training on Lumens functions

and software capabilities (the online registration system that Community Services

uses for classes, activities, and programs). Lastly, as the need for seeking outside

funding, the possibility of grant writer training and/or marketing may become more

prevalent).

19

b. Justification: Training and development in these areas will better equip our staff to

serve the customers and students participating in our program.

o On Target? Yes


o Change in the priority of your 5 Year Planning Goals? Yes, need to add

InDesign and Photoshop staff development as well.

20

Section XIV: Yearly Objectives

Each objective should be connected to a 5-year planning goal, and, when applicable, to a program SAO, an Institutional SLO,

and a Merced College Strategic Planning Goal. Objectives should be entered in priority order, with Objective 1 being most

important. Some yearly objectives may arise that do not directly connect to the 5 Year Planning Goals; if so, provide a brief

rationale as to how this objective is relevant to the strength of the program.

Priority Objective 5 Year Planning Goal Person(s)

Responsible

Timeline Resources Program

SAOs

Institution

al SLOs

Strategic

Planning

Goals

1. Community Services In-

Person & Online Classes

IN-PERSON CLASSES

Arts, Crafts, & Cooking

Dairy Cattle Judging

Digital Photography

Social Media

Safety & Training

Health & Fitness

Music

Play Production

Sports & Outdoor

Recreation

College for Kids

o Art, Technology,

Cooking,

Academics,

Sports Camps,

and Aquatics

ONLINE CLASSES

Ed2Go

Gatlin Education

Design Online Courses

A. Conduct In-Depth

Research on

Exemplary Community

Education Centers

(minimum of 3)

B. Review In-Person

Class Offerings

C. Recruit Instructors

D. Review Target

Audience(s)

Demographics

E. Develop Targeted

Marketing Pieces

(youth, adult, senior)

F. Establish A Marketing

Campaign & Plan

(working with

local/regional/state

associations, schools,

and Senior Center)

G. Write Grant(s) for

Additional Seed

Funding

A. CS Staff

B. CS Staff &

BIC Director

C. EET & BIC

Director

D. EET & BIC

Director

E. EET

F. CS Staff &

BIC Director

G. CS Staff &

BIC Director

2013-2014

Ongoing

Ongoing

2014-2015

2015-2016

2015-2016

Ongoing

CS Secretary

EET

BIC Director

Budget for:

Lumens

Constant

Contact

Newspaper

Inserts &

Ads

Flyers

Gas

Mileage for

marketing

distribution

Postage

2013-2015

Goal #1:

An annual

increase of

10% in

College for

Kids

registrations.

2013-2015

Goal #2:

An annual

increase of

5% in year

round

enrollment.

Communicat

ion

Global and

Community

Consciousne

ss &

Responsibili

ty

Personal

Developmen

t and Life

Long

Learning

Goal 2:

Foster a

culture of

positive

communicat

ion,

effective

collaboratio

n, and

academic

excellence

throughout

the

District.

Goal 4:

Partner

with the

community.

21

2. Community Services Trips

& Tours

TRIPS

Statewide

o A Day At Apple Hill

o Christmas Shopping at

Union Square

o Dickens Christmas

Fair

o Lodi Wine &

Chocolate Festival

o North Beach Festival

in SF’s Little Italy

o Rembrandt’s Century

at the de Young

Museum

o SF Farmer’s Market

o SF Giants Baseball

Games

o Treasure Island Flea

TOURS

Nationwide &

International

o Collette Vacation Land

Tours

o Grand Circle River

Tours

A. Conduct In-Depth

Research on

Exemplary

Community Education

Travel (minimum of 3)

B. Review Trip/Tour

Offerings and Vendor

Options

C. Recruit Travel

Coordinator

D. Review Target

Audience(s)

Demographics

E. Develop Targeted

Marketing Pieces

(family, couple,

senior)

F. Establish A Marketing

Campaign & Plan

(working with

vendors)

A. CS Staff

B. CS Staff &

BIC Director

C. BIC

Director

D. EET & BIC

Director

E. EET

F. CS Staff &

BIC Director

2013-2014

Ongoing

2016-2017

2014-2015

2015-2016

2015-2016

EET

BIC Director

Budget for:

Lumens

Constant

Contact

Transportat

ion,

Entrance

Fees, and

Food/Drink

Newspaper

Inserts &

Ads

Flyers

Gas

Mileage for

marketing

distribution

Postage

2013-2015

Goal #2:

An annual

increase of

5% in year

round

enrollment.

Communicat

ion

Global and

Community

Consciousne

ss &

Responsibili

ty

Goal 2:

Foster a

culture of

positive

communicat

ion,

effective

collaboratio

n, and

academic

excellence

throughout

the

District.

Goal 4:

Partner

with the

community.

3 Direct Marketing

Campaigns

Postcards

Letters

Flyers

Brochures

Post posters/flyers

(Senior Center, City

Hall, County Admin

Building, Mental Health,

Human Services

A. Research, plan, train

staff, schedule, do

B. Evaluate, improve,

test, expand

A. EET

B. EET & BIC

Director

Ongoing

2014-2015

EET

BIC Director

Budget for:

Lumens

Constant

Contact

Newspaper

Inserts &

2013-2015

Goal #1:

An annual

increase of

10% in

College for

Kids

registrations.

2013-2015

Goal #2:

Communicat

ion

Global and

Community

Consciousne

ss &

Responsibili

ty

Goal 2:

Foster a

culture of

positive

communicat

ion,

effective

collaboratio

n, and

academic

excellence

22

Agency, Multicultural

Arts Center, J&R Tacos,

Assistive Living

Communities, etc.)

Ads

Flyers

Duplication

Gas

Mileage for

marketing

distribution

Postage

An annual

increase of

5% in year

round

enrollment.

throughout

the

District.

Goal 4:

Partner

with the

community.

4 E-Marketing Campaigns

My Merced

Craigslist

Facebook

MC-ALL Notices

A. Research, plan, train

staff, schedule, do

B. Evaluate, improve,

test, expand

A. EET

B. EET & BIC

Director

Ongoing

2014-2015

EET

BIC Director

Budget for:

Lumens

Constant

Contact

2013-2015

Goal #1:

An annual

increase of

10% in

College for

Kids

registrations.

2013-2015

Goal #2:

An annual

increase of

5% in year

round

enrollment.

Communicat

ion

Global and

Community

Consciousne

ss &

Responsibili

ty

Goal 2:

Foster a

culture of

positive

communicat

ion,

effective

collaboratio

n, and

academic

excellence

throughout

the

District.

Goal 4:

Partner

with the

community.

23

Section XV: Other

If there is anything else you would like to be considered in your annual planning document,

please describe it here.

N/A.

Section XVI: Evaluation

1. Was the time frame for completion of the Program Review adequate? Yes

2. Was the Review Module clear and understandable? Yes

3. Was it easy to use? Yes

4. Were the questions relevant? Yes

5. Did you find the Program Review process to have value? Yes

6. Was the data you reviewed complete and presented in a clear format? Yes

7. Explain and offer suggestions: N/A

8. Please identify data source(s) used to provide data for this review: Lumens, Participant

Evaluations and Surveys

9. Explain and offer suggestions: N/A

10. Would you like additional data? Yes, additional drill down of marketing methods to

enrollment conversions

11. Please offer any comment that could improve and/or streamline Program Review: N/A

24

Merced College Instructional Services

Program Review Report

Signature & Routing Page

1) Program Manager: __________________________________________

2) Area Dean: ________________________________________________

3) IMPC Co-Chairs: _____________________________________________

Instructional Support Services - Merced College

Documents

Transcript of Instructional Support Services - Merced College