Innovation for a new Food&Beverage...
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Innovation for a new Food&Beverage experience
Transcript of Innovation for a new Food&Beverage...
Innovation for a new Food&Beverage experience
PROBLEM2
The Food & Beverage market constantly produces large numbers of data and information related to products, which are quite difficult to gather in a productive way. Even when available, data and information are usually
neither efficiently structured nor ready to use. This generates a lack of precious feedback for the whole supply chain and for the user experience.
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CHENG
>50 yrs old Chinese Fine Wines Investor Fine Wine Trading
MIKE
>35 yrs old American Wine Company Manager Sales & Tasting Events
AMÉLIE
>25 yrs old French Wine Lover Wine Tasting Events
Who? Who? Who?
To know everything about his Fine Wines, if they are authentic and if they have been conserved well
Desire
To know everything about wine shipments and to increase Wine tasting Events ROI
Desire
To remember everything she has tasted during wine events
Desire
They all have Weak Experiences and Lack of informations
PROBLEM | CUSTOMER PERSONA
SOLUTION4
Wenda Unique Preserves the Authenticity and Monitors the Quality of Fine Wine bottles. Through time.
Track record: ✓ 20 bottles protected and tracked ✓ 200.000 informations certifying the
provenance and quality of those bottles
Go to market Commercial - R&D agreement with: ✓ a German sales consulting company ✓ a Switzerland innovation consulting
company ✓ Wine importers and distributors ✓ Agricultural sciences University ✓ Gastronomic sciences University ✓ Chemical studies
CHENG
>50 yrs old Chinese Fine Wines Investor Fine Wine Trading
Who?
To know everything about his Fine Wines, if they are authentic and if they have been conserved well
Desire
A WENDA Device on every single bottle, for conservation parameter monitoring, protection and communication. App to read the data. Platform to process them into insights. A full WENDA experience for wine.
MIKE
>35 yrs old American Wine Company Manager Sales & Tasting Events
Who?
To know everything about wine shipments and to increase Wine tasting Events ROI
Desire
SOLUTION5
Wenda EXPRESS is the digital place for Wine logistic units conservation status and stockage monitoring.
Track record: 2000 bottles tracked ✓ 3 shipments ✓ 100.000 informations certifying the
journey of those bottles
Go to market Commercial agreement with: ✓ Wine marketing consulting company ✓ Gastronomic sciences University ✓ Wine importers and distributors R&D agreement with: ✓ Freight logistic company ✓ Gastronomic sciences University
A specific WENDA Device inside carton boxes and/or pallets and/or containers. App to read the data. Platform to process them into insights. The wenda experience for logistic phases.
SOLUTION6
Lead Generation for Wine Tasting Events
Track record: 2 events 8 exhibitors 300 leads generated
Go to market Commercial agreement with: ✓ Wine marketing consulting company ✓ Gastronomic sciences University
A smart glass and a MEMORvINO device on the exhibitor’s table, in order to generate feedback for visitors, structured leads for exhibitors and overall significant data for the event management. The wenda experience for Wine Tasting.
MIKE
>35 yrs old American Wine Company Manager Sales & Tasting Events
Who?
To know everything about wine shipments and to increase Wine tasting Events ROI
Desire
SOLUTION7
The digital place for wine lovers
AMÉLIE
>25 yrs old French Wine Lover Wine Tasting Events
Who?
To remember everything she has tasted during wine events
DesireTrack record: 2 events 8 exhibitors 40 wine tasted 40 wine data sheet
Go to market Commercial agreement with: ✓ Wine marketing consulting company ✓ Sommeliers
A smart glass and a MEMORvINO device on the exhibitor’s table, in order to generate feedback for visitors, structured leads for exhibitors and overall significant data for the event management. The wenda experience for Wine Tasting.
STRENGTH - IoT Environment8
Web / Portal
Communication systems (usb, wi-fi, nfc, bluetooth, 4G)
Dashboard API
Big Data Management & Artificial Intelligence
Wen
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Wen
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Acc
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Raw data are gathered through Automatic Id Tech or Wenda
devices put on simple objects
Our Cloud platform collects all the data
Data are turned into information and insight
New user experiences and data driven decisions
are created
STRENGTH - FOCUS ON BAYESAN PROBABILITY9
Web / Portal
Communication systems (usb, wi-fi, nfc, bluetooth, 4G)
API
Big Data Management & Artificial Intelligence
Wen
da D
evic
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anag
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Wen
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Acc
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anag
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Our Cloud platform collects all the data
Data are turned into information and insight
The probability of good wine quality is determined
TemperatureLight
Tilt angle
90% 10%
REVENUE MODEL10
IncIncHQHQ
Service
Subscription
Wenda
Service
Experience
5
Subscription
5
IncIncIncInc
Wine Event
Subscription
5
Product Data
Wine Event
IncIncIncInc
Wine EventWine Maker
Wine EventFine Wine Lover
HQ
MARKET - OPPORTUNITY11
FoodTech mkt
7.8TR
28%
IoT Big Data
128BAI mkt
2B
Fine Wine mkt
54B
8%
Fine Wine mkt Wine events (Italy)
1k
Wine pallet delivery
34M
MARKET - SCALABILITY12
wine & spirits
evo oil
coffee
cocoa
caviar
Comparable - STRATEGY CANVAS13
@wenda_it
The competition is really concentrated on the hardware component and on the communication of it. Wenda instead has created a structured Cloud Platform for the management of the solutions, focusing on the user-customer experience and on different services across the entire supply chain.
Comparable - PRODUCTS14
@wenda_it
Unique
FEATURES
PRIC
E
Express
eProvenance
Commercial Data Logger
TRACEABILITY
Comparable - PRODUCTS15
@wenda_it
Unique ANTI COUNTERFEITING
PROTECTION LEVEL
CHEC
K EA
SINE
SS
Prooftag
nfc
QrCode
MEET OUR GREAT TEAM16CTO
CEO Antonio Catapano
CTO Andrea Monterumisi
CMO Mattia Nanetti
Sw Dev Antonio Ferrante
Sw Dev Antonio Ferrante
Sw Dev Mario Cioffi
CMO Guido Rossi
PM Giovanni Golfieri
CDO Anna Chiara Forni
Background ✓ Automotive industry ✓Auto id tech ✓Senior program manager ✓HW dev ✓25+ yrs experience
Background ✓Entrepreneur ✓CEO ✓MBA @ Profingest (Bologna) ✓Auto id tech ✓SW dev ✓25+ yrs experience
Background ✓Marketing ✓Economics ✓Food & Beverage ✓Alumno @ MIP ✓2+ yrs experience
Background ✓Statistics ✓Project management ✓SW dev ✓10+ yrs experience
Background ✓ Electronic engineer ✓Project management ✓SW dev ✓IT management ✓Complex projects in logistics ✓25+ yrs experience
Background ✓Marketing management ✓Sales management ✓EMEA manager fo
multinational companies ✓Computer science degree
(USA) ✓25+ yrs experience
Background ✓SW dev ✓20+ yrs experience
Background ✓SW dev ✓20+ yrs experience
ADVISOR - MENTOR - PARTNER17
Advi
sor
Part
ner
Business Angel Massimo Giuliodori
Sommelier Andrea Gori
Sommelier Michele Coratti
Consultant - Phd Roberta Spadoni
Legance Giacomo Gitti
Ex-Dhl Elena Galletti
Manager Pwc Edoardo Costa
Ex-Ericsson Antonio Cassese
Ai Consulting Pangea Formazione
University Agri Sciences
Wine Maker Villa Oppi
Research Institute Fondazione Mach
No-Profit Org. Future Food Institute
Innov. Consulting Altrove Innovation
MILESTONES18
Company Established
Working Prototype
EIA 2nd place
85k € BA investment
Project 1,2,3
Project 4
Project 5Project 6
Patent+PCT
UniCredit Start Lab acceleration
University Partnership Mach Partnership
Sommelier Partnership
500k data collected
300+ leads/prospects
100+ devices on the mkt1.5k € patent prize
Future Food Institute partnership
15k € Novak Druce Award
100k € Debit Capital investment
2015 2016
problem/solution fit product/market fit
IngDan Internationalization Program (China - Silicon Valley)
ACCELERATION - INTERNATIONALISATION19
Hong Kong
Shenzhen
Beijing
Chongqing
Silicon Valley
Innovative Made in Italy
ROADMAP20
China | USA | Switzerland
Hw dev: Bluetooth
Artificial Intelligence
BlockChain
Australia | Germany | France
BlockChain consolidation
MEMORvINO launch on large-scale
Extra virgin Olive Oil market
Coffee market
Unique smaller device
2018
2017
MEMORvINO launch on mid-scale
business model fit scale
ADVANTAGES - STRENGHT22
Industry Scalability Same platform for different F&B Industries
Data-Driven Decisions
First Mover IoT - Big Data - AI Platform - Environment - Algorithms
User Experiences Digital - Physical
Intellectual Property Patent Pending in Italy + International PCT
www.wenda-it.com
AddressWENDA srlVia S. Quasimodo 4240013 Castel Maggiore BO Italy
Social Mediafacebook.com/wendasrltwitter.com/wenda_itlinkedin.com/company/wenda-srlinstagram.com/wenda_it/wenda channel on youtube
