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How effective is the combination of your main product and ancillary texts?

STAR PERSONA

+MUSIC VIDEO

Our music video concept was colour and our meaning was the idea that friendship is the strongest bond. However, throughout the video we wanted to create the idea of all three girls members to be portrayed as the ‘Girl next door’. We do this successfully in the music video due to the fact that we show cutaways of the girls acting innocent and sweet for example, the shot of all girls taking a photo with a street performer. Additionally, through the use of bright colours in costumes, locations and green screens we were able to create a happy atmosphere emphasizing the girls sweet and charming personalities.

+ CD COVERIn order for the combination between our music video and ancillary task to be clear we had to make sure our star persona for both texts were of similar concept. As a result, for the front cover of the album we used an image of all three girls lying on the grass, smiling and looking up to the sky. This promotes the idea of kindness due to the fact that they are all lying closing to one another. Additionally, the fact that they are staring up towards the sky suggests their vulnerability as they unaware of their surroundings and just care about enjoy themselves. This successfully reflects the idea of ‘Girl next door’ Additionally, we used images of stereotypical girly things such as a pair of heels, a blouse and flower. The flower creates an image of purity which reflects the personalities of the girls. In addition to this, we used a girly font to reflect gracefulness and neatness.

+ADVERTISEMENT

As well as the cd cover, we wanted the advertisement to link to the idea of ‘Girl next door’. In order for this to be successful, we had to take an image that portrayed an innocent and kind outlook. We took an image of all three girls positioned so that they are linked to one another. Additionally, all girls performed stereotypical facial expressions such as pouting and smiling. We also focused on the colour pink as we felt it clearly reflected the idea of ‘Girl next door’.