Lean PersonaUXPA UK, London, October 16 2014

Adrian Howard (@adrianh)

+ 😻

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http://memegenerator.net/instance/54376410

Persona

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Analysis & Synthesis

http://www.slideshare.net/toddwarfel/data-driven-personas

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Problem?

Lean StartupCustomer Development + Agile + Lean

buildlearn

measure

productdata

ideas

Lean UXLean Startup + UX + Design Thinking

makethink

check

Problems…• Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world • Presented as truth

http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/

Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums

— Jared Spool

https://www.flickr.com/photos/library_of_congress/2163462230/

Sam Bossman, VP of Sales

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Pat Minion, Sam’s PA

Lean Persona

1. Define

http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73

Apply the truthiness scale…

Made up sh*t True

Made up sh*t True

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2. Refine

Add structure

Define rules…

https://twitter.com/guspower/status/448487628107575296/photo/1

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3. Realign

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The Good, the Bad & the Ugly

Communicates risk and confidence, not truth

Lets you get people starting quickly & cheaply

Whole team approach eases adoption

Integrates research & researchers

No set & forget persona

Continuous learning

Embraces change

Organisations still need to buy in

Folk forget refine & realign

http://memegenerator.net/instance/54379154

Made up sh*t True

http://pixabay.com/en/traffic-sign-road-sign-shield-6664/

DO LESSMORE OFTEN

to do

MOREAdrian Howard (@adrianh)

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