Infographic Marketing: Better Creation, Better Promotion

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    17-May-2015
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Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.

Transcript of Infographic Marketing: Better Creation, Better Promotion

  • 1. Infographic MarketingBetter Creation, Better Promotion
    Scott Cowley
    Credit

2.
Design is about solving problems and providing elegant solutions.
Information design is about solving information problems.

David McCandless
Clip
3. David McCandless
4. What Success Looks Like
Source
5. GOOD
6. GOOD
7. LESS GOOD
8. LESS GOOD
9. UGLY
10. UGLY
11. InfographicSuccess
70% Content
30% Promotion
12. 13. Hooks & Narratives
Resonate
14. Important Data: High and Huge
Source
15. Data.gov
Census.gov
BLS.gov
USA.gov
Infochimps.com
Opendata.socrata.com
OpenDataDirectory.com
Quora.com/Datasets
16. 17. You Cant Do This In Excel
DegreeSearch.org
18. ColorSchemeDesigner.com
19. ColourLovers.com/palettes
Kuler.adobe.com
20. Source
21. Email
Marketing
Social
Bookmarking
Blog
Commenting
Content
Repurposing
Blog Seeding
Press
Release
Infographic
Directories
Content
Refresh
Social Media
Sharing
Home Page
Banners
22. Start With Your Own Website: Fake Your Own Greatness
23. Blog Seeding
24. Who Linked To Past Infographics?
Research Niche Infographics
Search Visual.ly / other infographic sites by keyword
Search Google
Intitle:keyword + infographic
Inurl:keyword + infographic
Keyword + infographic
25. Promotion Outreach
For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.
Source
26. Social Bookmarking
Networks are valuable. Use your own or pay others for the use of theirs.
27. Infographic Submission
28. Content Repurposing
29. Use Tineye.com and Google to find those who embed your graphic request attribution and add contacts to your database for future outreach
Add additional text, internal links to other pages to aid SEO
Determine which keywords are sending traffic to the infographic enhance on-page optimization
Learn from your successes and mistakes
30. If youre navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, its like coming across a clearing in the jungle.
David McCandless
31. Scott Cowley
scottcowley@zagg.com
ZAGG.com
Twitter.com/scottcowley
Linkedin.com/in/scottcowley
All major baked goods accepted.