12290-sp-Infographic about Infographic-Hightail-FINAL · 5 rules for better infographics: An...

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5 rules for better infographics: An infographic on infographics According to 40% of surveyed marketers, original graphics, such as infographics, performed best and drove the highest engagement in 2018. But, not all infographics are created equal. Here are five rules to build better infographics. Tell a story Keep your ideas moving by collaborating in OpenText Hightail Rule 1 A story is 22 times more memorable than just presenting a fact. Every good story has a: • Beginning • Middle • End Stanford University students were asked to give a one-minute speech containing 3 statistics and 1 story. Only 5 percent of listeners remembered a single statistic, while 63 percent could recall the stories. “If everything on the page is given equal treatment, where should the reader start? A lot of data in your graphic can come across as information overload— and that feeling is more likely to alienate readers than draw them.” – Infographics for Dummies Make it scannable Rule 2 Place focus on the important takeaways using: Headlines sub-heads Short sentences. Bullet points. Less content, more visuals Rule 3 Images and visual elements help readers engage with and digest information faster. Color it in Rule 5 Using color wisely creates visual interest and helps communicate ideas and tie themes together. It can: Show the journey Rule 4 Journeys don’t always follow a linear path and neither should your infographic. To help move the story along, elements must: frame frame Interconnect in a visual way Content with visuals gets 94% more views . Increase willingness to read by 80% and improve retention by 78%. Impact subconscious judgment—between 62% and 90% of which is based on color . • Improve brand recognition by up to 80%. Sources Venngage, 14 Visual Content Marketing Statistics to Know for 2019 (November 15, 2018) Forbes, A Good Presentation Is About Data And Story (January 20, 2015) Manner of Speaking, Making it Stick: Tell Stories Dummies, How to Organize Information for Your Infographics Thermopylae Sciences + Technology, Humans Process Visual Data Better (September 15, 2014) Content Marketing, Picture This: Content With Visuals Gets 94% More Views (March 8, 2016) Academia, Colour, Colour Everywhere.... In Marketing Too (2006) Colorcom, Why Color Matters (2010) Ibid Copyright© 2019 Open Text Corporation OpenText is a trademark or registered trademark of Open Text SA and/or Open Text ULC. The list of trademarks is not exhaustive of other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text SA or other respective owners. All rights reserved. 05/2019 • 12290

Transcript of 12290-sp-Infographic about Infographic-Hightail-FINAL · 5 rules for better infographics: An...

Page 1: 12290-sp-Infographic about Infographic-Hightail-FINAL · 5 rules for better infographics: An infographic on infographics According to 40% of surveyed marketers, original graphics,

5 rules for better infographics:An infographic on infographics

According to 40% of surveyed marketers, original graphics, such as infographics, performed best and drove the highest engagement in 2018.

But, not all infographics are created equal.

Here are five rules to build better infographics.

Tell a story

Keep your ideas moving by collaborating inOpenText™ Hightail™

Rule 1 A story is 22 times more memorablethan just presenting a fact.Every good story has a:• Beginning

• Middle

• End

Stanford University students were asked to give a one-minute speech containing 3 statistics and 1 story. Only 5 percent of listeners remembered a single statistic, while 63 percent could recall the stories.

“If everything on the page is given equal

treatment, where should the reader start? A lot of data in

your graphic can come across as information overload—

and that feeling is more likely to alienate readers than

draw them.” – Infographics for Dummies

Make it scannable

Rule 2 Place focus on the importanttakeaways using:

Headlinessub-headsShort sentences.• Bullet points.

Less content, more visuals

Rule 3 Images and visual elements help readers engage with and digest information faster.

Color it in

Rule 5 Using color wiselycreates visual interest and helps communicate ideas and tie themes together. It can:

Show the journey

Rule 4 Journeys don’t alwaysfollow a linear path and neither should your infographic. To help move the story along, elements must:

frameframe

Interconnect in a visual way

Content with visuals gets 94% more views.

• Increase willingness to read by 80% and improve retention by 78%.

• Impact subconscious judgment—between 62% and 90% of which is based on color.

• Improve brand recognition by up to 80%.

SourcesVenngage, 14 Visual Content Marketing Statistics to Know for 2019 (November 15, 2018) Forbes, A Good Presentation Is About Data And Story (January 20, 2015) Manner of Speaking, Making it Stick: Tell StoriesDummies, How to Organize Information for Your Infographics Thermopylae Sciences + Technology, Humans Process Visual Data Better (September 15, 2014) Content Marketing, Picture This: Content With Visuals Gets 94% More Views (March 8, 2016) Academia, Colour, Colour Everywhere.... In Marketing Too (2006) Colorcom, Why Color Matters (2010)Ibid

Copyright© 2019 Open Text CorporationOpenText is a trademark or registered trademark of Open Text SA and/or Open Text ULC. The list of trademarks is not exhaustive of other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text SA or other respective owners. All rights reserved. 05/2019 • 12290