12Bnsearches are conducted per month in the US.

60%of all organic clicks go to the top 3 search results.

driver of traffic to websites is search (beating social media by more than 300%).

#1

Google Page Speed Checker

Pingdom

Mozbar plugin

Google Keyword Planner

Google Analytics

Screaming Frog

SEMRush

Copyscape

Grammerly

Every web designer and digital agency should be able to independently craft websites with 100% creative freedom. We eliminate any technical barriers by allowing you to design visually, without code.

Every web designer and digital agency should be able to independently craft websites with 100% creative freedom. We eliminate any technical barriers by allowing you to design visually, without code.

Backlinko | EnvatoTuts+ | Search Engine Journal | W3 | Inchoo | Kissmetrics |

Usability Geek | Hubspot | comScore | Search Engine Land | Business 2 Community | Moz

301 REDIRECT:Send users and search engines to an updated / different URL from the one they originally requested while passing on 90-99% of your “link juice” or ranking power of a given page.

404 ERRORS:It’s fine to use them (and make sure they are designed) unless the page a) receives important external links b) is getting a lot of traffic or c) has an obvious URL that visitors are intended to reach.

SITEMAPS: Helping search engines find and classify Helping search engines find and classify information on your site, using sitemaps is a way communicate new or changed content to ensure faster indexation, when a page was last updated (content freshness) or simply the site’s hierarchy.

SCHEMA MARKUP: Like a virtual business card, adding this Like a virtual business card, adding this tells search engines what your data means, not just what it says, allowing users to see in the SERPs, what your website is all about where your client is, what they do, how much their product costs and more.

SITE SPEED:Affecting your site’s UX and conversion rate,try enabling compression, reducing redirects, improving server response time, optimizing images, or removing embedded media among other tactics.

MENU/NAVIGATION:First, verify that you are using text navigation (not JavaScript… or Flash which search engine crawlers won’t be able to see). Then, make sure that all important pages are featured in the menu and that all content is accessible in no more than 3 clicks.

ACCESSIBILITY:To make web content more accessible to people with disabilities, websites must be: perceivable, operable, understandable and robust.

DUPLICATE CONTENT:Search engines won’t know what to prioritize if there are several pages with similar or duplicate content on different URLs, which will harm rankings. Add a 301 redirect or use the “rel=canonical” tag.

PAGE VISIBILITY:Sometimes you don’t want search Sometimes you don’t want search engines to view specific pages and then other times you might not want them to see the entire website. Add a meta in the robots .txt file to block a specific page or the whole site.

MOBILE FRIENDLY: Google started penalizing mobile Google started penalizing mobile unfriendly websites back in 2015. Responsive design is the way to go if you want to ensure that visitors from any device size are served an optimal experience.

WEB ANALYTICS: Ensure your analytics are properly set up Ensure your analytics are properly set up and monitor them regularly to find out of if your target keywords are generating traffic (then optimize). While you’re at it, go ahead and set up Google Search Console and Webmaster Tools.

2016 Web designer’s guide to SEO

http://www.web-designers-guide-seo.com

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Alt Text: Burning asteroid hitting the earth

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Target Keyword

Target Keyword

Target Keyword

Target Keyword, Target Keyword

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PLACE TARGET KEYWORDS STRATEGICALLYMake sure that the keyword you want to rank for is out in front, at the start of your title. Also check to see it’s in your page’s meta title & meta description, in your H-tags and in the first 100 words of text.

TIP: KEEP TITLES BETWEEN 30 AND 65 CHARACTERS AND DESCRIPTIONS IN THE RANGE OF 120 - 156.

KEEP URLS SHORT & MEANINGFULTry and match URLs to titles most of the time separating with most of the time separating with hyphens and don’t worry about including stop words (and, or, but, the...etc.). Also, keep’em lowercase!

FORMAT H-TAGS LIKE A REPORTSearch engines “read” your page so make sure it’s properly organized, highlighting the most important part with a H1 tag (one per page, 2 - 4 words) and subheaders with H2’s (no more than 2 per page, 4-6 words). than 2 per page, 4-6 words). H3 & H4 can be a little bit longer.

INCLUDE INTERNAL & EXTERNAL LINKSChoose 2-3 relevant places to link Choose 2-3 relevant places to link to inside of your site to increase on-site time and tell search engines about other pages of importance. Outbound links to related pages will help Google and other search engines better nail down your page’s topic.down your page’s topic.

CREATE QUALITY CONTENTOne of the most critical SEO ranking One of the most critical SEO ranking factors is to create content that people want to read and that provides them added value. Crawlability, originality, relevance and length all comprise good content. No copy-pasting!

OPTIMIZE YOUR IMAGESMore than reducing large images or switching to friendlier file formats, make sure filenames (and Alt Text) include your target keyword.

TIP: MAKE SURE TO USE IMAGES AND MULTIMEDIA THAT WILL ENGAGE USERS, REDUCING BOUNCE RATE AND INCREASING TIME ON SITE (TWO CRITICAL RANKING FACTORS).

PROMOTE SHARINGThe greater number of backlinks to your website, the bigger impact it will have on search engine rankings. Make sure to include social sharing to create a greater opportunity for external stakeholders to discover and link back to your website.

TIP: MAKE SOCIAL SHARING BUTTONS PROMINENT. A STUDY BY BRIGHTEDGE FOUND THAT THIS CAN INCREASE SHARING BY 700%!