Positioning Africa Globally;Promoting Africa Internally

Presentation by Y Abba Omar6 May 2016

Tourism Indaba, Ethekweni

•Where are we today?•Where are we headed?•Caught in box of low growth•What could go wrong?•Effect of salmonella on egg consumption•Proposed strategy•Suggested goals

greater. In less then 15 years, it is hoped thattourist figures will more than double from the 56 million atpresent, in the whole of the continent, to 130 million

In less then 15 years, it is hoped that tourist figures will more than double from the 56 million at present, in the whole of Africa, to 130 million

UNWTO

The world is a book, and those who do not travel read only a page

Saint Augustine

Where are we today?

•Africa has 5% share in worldwide arrivals,3% share in tourism receipts

•Tourism growth in Africa 4.2% in 2015. •North Africa 3.1%. •Sub-Saharan Africa 4.5%.

‘Grows at a higher level during sustained economic growth. Declines slightly faster but recovers more rapidly in times of overall economic weakness. Growth substantially ahead of GDP’

Dr. Ian Goldin

Where are we headed?

What could go wrong?

Breaking out of the box of low growth

Proposed Strategy: Positioning Africa globally• Unified African approach• Tourism, Transport, Trade, Foreign, Environment/Climate Change, Finance Ministers

• Tapping into new demographics• Millennials• Green tourism• Tech savvy

• Better use of multilateral funding: • UNESCO – cultural heritage• Global Environment Facility through UNEP - Biodiversity Conservation• WEF – Trade/Tourism Council• World Bank – poverty alleviation, skills development

Proposed Strategy: Promoting Africa internally• Intra-Africa trade 11%, Asia 50%, Europe 70%• Convince governments of high RoI• The Sheikh who not only recommended a hotel, he bought a few

• Early progress to borderless Africa, but still gaps• In 2014, globally 16% on a VoA, 6% in 2008• Reducing/removal of tourism specific taxes and tariffs• Closer collaboration with private sector• Promotion of Africa to Africans• Esp the rising middle class

Goal 1: Reach 22 visitors per 100 pop by 2030

Goal 2: Reach 5% receipts of total expenditure by 2025

Thank you

Dankie

Ngiyathokoza

Ke a leboha

Ke a leboga

Ke a leboga

Siyabonga

Inkomu

Ndo livhuwa / Ro livhuwa

Enkosi

Ngiyabonga

ShukraanMerciMuito

obrigado