IJPSS Vol-1 Issue-3 Abstract

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International Journal of Physical and Social Sciences(ISSN: 2249-5894)CONTENTS

Sr.

No.TITLE & NAME OF THE AUTHOR (S)

Page

No.

1Impact of Radially Non-Symmetric Multiple Stenoses on Blood Flow through an Artery.Sapna Ratan Shah

6-7

2

Health Inequality in India.

Mr. Shashidhar Channappa, Dr. Kodandarama and Ms. Amrita Mukerjee 8-9

3Growing Prospective of Services Industry in and Round India.Ms. G. E. Barkavi and Mr. M. Marudha Durai

10-11

4Impact of Selling Expenses on Net Sales in Pharmaceutical Companies of India.Dheeraj Nim and Silky Janglani

12-13

5Work-life Balance in BPO Sector.Mr. Rajnish Ratna, Mrs. Neha Gupta, Ms. Kamna Devnani and Ms. Saniya Chawla

14-15

6

A study on Causes of Failure of Training Programs at Different Industries at Chhattisgarh:

Deficiency in Understanding Training Need Analysis by the Training Managers.Dr. Anup Kumar Ghosh and Dr. Monika Sethi

16-17

7Forecasting Production of Automobiles in India using Trend Models.Dr. A. Vijayakumar

18-19

8India and Global Climate Change Regime: Issues; Agreements and Differences.

Pankaj Dodh20-21

9OPHIOLOGY OF INDIA: Snakes, Colonial Medicine and Orientalism.Mr. Rahul Bhaumik

22-23

10Global Financial Crisis: Media Perspectives.Dr. Chandra Shekhar Ghanta

24-25

11 A Study of Growth of Entrepreneurship.N. Suthendren and DR. B. Revathy

26-27

12Innovative Management of Microgeneration Technology in UK Residences.S. Binil Sundar

28-29

13Implementation of Image Steganography Using Least Significant Bit Insertion Technique.Er. Prajaya Talwar

30-31


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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Physical and Social Sciences

http://www.ijmra.us

2

November

2011

Chief PatronDr. JOSE G. VARGAS-HERNANDEZ

Member of the National System of Researchers, Mexico

Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara

Director of Mass Media at Ayuntamiento de Cd. Guzman

Ex. director of Centro de Capacitacion y Adiestramiento

PatronDr. Mohammad Reza Noruzi

PhD: Public Administration, Public Sector Policy Making Management,Tarbiat Modarres University, Tehran, Iran

Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran

Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief AdvisorsDr. NAGENDRA. S.Senior Asst. Professor,

Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRAAssociate Professor,

Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HANLecturer and Chairperson (Centre for Business and Management),

Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHAAssistant Professor,

Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAMAssistant Professor,

Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,

Alangulam Tirunelveli, TAMIL NADU, INDIA


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http://www.ijmra.us

3

November

2011

Editorial BoardDr. CRAIG E. REESE

Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABUPrincipal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHYProfessor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN

Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY


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November

2011

Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALEN.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory BoardDr. MANJIT DAS

Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD


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November

2011

Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce, Aligarh Muslim University, UP

Dr. CH. JAYASANKARAPRASADAssistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Associate EditorsDr. SANJAY J. BHAYANI

Associate Professor ,Department of Business Management, RAJKOT (INDIA)

MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMAAssistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON


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2011

Impact of radially non-symmetric multiplestenoses on blood flow through an artery

Sapna Ratan ShahDepartment of Mathematics,Harcourt Butler Technological Institute,

Kanpur - 208002, India

Title

Author(s)


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2011

Abstract:

The impact of radially non-symmetric multiple stenosis on blood flow through an artery have

been analyzed by assuming blood as Power-law fluid model. The equations governing the flow

of the proposed model are solved and closed from expressions for the blood flow characteristics,

namely, dimensionless resistance to flow and wall shear stress at maximum depression for

different points of a single loop stenosis. It has been found that the resistance to flow and wall

shear stress decreases as stenosis shape parameter increases while both increases as stenosis size

and stenosis length increases. This model is able to predict the main characteristics of the

physiological flows and may have some interest in biomedical application.

Keywords: Stenosis, Power-law fluid model, Resistance to flow, Wall shear stress, Radially

non-symmetric.


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November

2011

HEALTH INEQUALITY IN INDIA

Mr. ShashidharChannappaAssistant Professor,

Department of Social work,

Acharya Institute ofManagement and Sciences,

Bangalore, Karnataka.

Dr. KodandaramaSr. Scale Lecturer,

Department of Social work,Bangalore University,

Bangalore.

Ms. Amrita MukerjeeFinal Year MSW Student,

Department of Social work,Acharya Institute of

Management and Sciences,

Bangalore, Karnataka.

Title

Author(s)


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November

2011

Abstract:

Health of a society is determined by the various Social and economic factors, this is especially so

in case of India where the society is diverse, multicultural, overpopulated and undergoing rapid

but unequal economic growth. This paper attempts to review the effects of growing inequality in

healthcare system. It tries to identify the factors responsible for the difficulties in healthcare

delivery in an unequal society and its effect on the health of a society.

Key words: Health care, society, inequality.


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November

2011

GROWING PROSPECTIVE OF SERVICES INDUSTRY INAND ROUND INDIA

Ms. G. E. BARKAVILecturer in Management studies (M.B.A)

Sri Ganesh School of BusinessManagement,

Attur Main Road, Mettupatti, Salem-636111

Mr. M. MARUDHA DURAIAssistant Professor in Management studies

(M.B.A)

Sri Ganesh School of BusinessManagement,

Attur Main Road, Mettupatti, Salem-636111

Title

Author(s)


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November

2011

ABSTRACT:

The service sector is evolving. Services sector has been particularly important for India.

This paper focuses on the major growing prospective for Indias services sector. In the

beginning, the paper dwells briefly on the importance of services for India in terms of GDP

growth. The paper then directly examines the current scenario of services market. Domestic

policy issues cover many areas like FDI. FDI related policy measures include putting the FDI

policy on the website in a user friendly way and opening atleast some segments of insurance

sector like health Market access issues include domestic regulations, subsidies and other barriers

in Indias major markets which deny market access for Indias services exports. By evaluating

the performance of services sector we can identify its importance and the major issues in services

sector. In the Executive Summary and Conclusion the important reforms which need to be

initiated and implemented in the short run are listed. The paper concludes that immediate and

time-bound reforms in the services sector could not only help in attaining Indias targeted GDP

growth rates, but also give a fillip to growth and exports of this services-led-economy.


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November

2011

Impact of Selling Expenses on Net Sales inPharmaceutical Companies of India

Dheeraj NimLecturer,

Indore Institute of Science & Technology,Indore

Silky JanglaniLecturer,

Indore Institute of Computer Application,Indore

Title

Author(s)


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November

2011

Abstract:

Selling costs, in a down economy, are a major drag on the bottom line. Selling costs are the

budget items associated with sales personnel, their support staff, the departmental infrastructure,

and the at times considerable expense accounts for the sellers. While bonuses, commissions and

similar considerations are often variable and allow for scaling, many companies still find selling

costs overwhelmingly disproportionate with performance promises. Instead of driving results,

sales costs become a drag on results. Selling expenses do vary according to industry and

industry. It also gets differentiates as per market capitalization rate. The paper studies the impact

of selling expenses on the sales revenue. This relationship considers varied capitalization rate as

large Capitalization, Medium Capitalization, and small capitalization in pharmaceuticals

industry. It has been observed that in pharmaceuticals industry selling expenses do have a major

impact on figures of sales revenue whereas if observed specifically then only firms with small

capitalization value are able to get maximum benefit out of their selling expenses. Firms with

large capitalization value do not require much too spend on selling expenses because they

already have their brand equity in market and firms with medium capitalization value have more

focus on appointment of more and more medical representatives.

Key Words: Market capitalization rate, selling expenses, net sales.


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November

2011

WORK-LIFE BALANCE IN BPO SECTOR

Mr. Rajnish RatnaAssistant Professor

(HR&OB)Amity BusinessSchool

Amity UniversityUttar Pradesh

Mrs. Neha GuptaLecturer

(HR&OB)Amity BusinessSchool


Ms. KamnaDevnaniStudent MBA

(HR)

Amity BusinessSchool


Ms. Saniya ChawlaFaculty Associate

(HR)Lal Bahadur ShastriInstitute of

Management

Sector-11, Dwarka-110075

New Delhi

Title

Author(s)


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November

2011

Abstract:

Purpose: The role of work has changed throughout the world due to economic conditions and

social demands. Throughout the years, the role of work has evolved and the composition of the

workforce has changed. Today, work still is a necessity but it should be a source of personal

satisfaction as well. One of the vehicles that assists in providing attainment of personal and

professional goals is work- life benefits and programmes. The purpose of the paper is to give an

indication of how an organizations work life balance policies assist its employees in balancing

their work and life responsibilities and to explore the two-way interaction between personal

relationships and paid work in order to provide information to employers.

Design/Methodology/Approach: Exploratory Research is used during the study. The data was

collected using two questionnaires by 180 employees from three leading BPO company in NCR(60 each ). The first questionnaire was about various policies available within an organization

and to what extent are they assisting employees in maintaining the work-life balance. The second

questionnaire was aimed at exploring as to how people feel their work and personal relationships

affect each other, and what workplaces could be doing to reap the benefits of good personal

relationships.

Findings: This report summarizes the findings of surveys for employees conducted in A, B and

C.It shows that some of our sample population, both men and women, place a higher priority ontheir relationships than their paid work with nearly 30% having turned down a job, promotion or

transfer because it would impact badly on their relationship.

Practical Implication: This project gives a historical perspective, data and possible solutions

for organizations and employees aliketo work-life balance. It offers the perspective that human

resource professionals can assist their companies to capitalize on these factors by using work

life initiatives to gain a competitive advantage in the market place.

Key Words: Personal and Professional Goals, Personal Satisfaction, Work Life Balance, Work

life balance policies and Work and life responsibilities.


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November

2011

A STUDY ON CAUSES OF FAILURE OF TRAINING PROGRAMSAT DIFFERENT INDUSTRIES AT CHHATTISGARH: DEFICIENCY

IN UNDERSTANDING TRAINING NEED ANALYSIS BY THETRAINING MANAGERS

Dr. Anup Kumar GhoshProfessor,

School of Management,

Disha Technical Campus,

Raipur, India

Dr. Monika SethiAssociate Professor & HOD (HR),

School of Management,

Disha Technical Campus,

Raipur, India

Title

Author(s)


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November

2011

Abstract:

There is not a single organization in the world who is striving for higher levels of organizational

performance. To maximize the efficiency and effectiveness of all the employees , continual

training and development plays a vital role . The effects of training are of many folds like

productivity increase, better generation of internal resources, better profits, better customer

services and after all better quality of work life. Todays rapidly changing legal, technological,

economic and sociological environment further demands that employees should possess higher

level of knowledge and skills to cope up the requirement of new and more demanding

assignments. Training Need Analysis (TNA) help the managers/ trainers to develop a training

plan to identify where, when, how, who and what training need in a factory or organization.

After an expense of huge amounts, most of the organization could not receive the success of the

training program for different reasons. This study explores all those vital causes behind the

failure of effective training programmes at different industries situated at Chattisgarh. In the

conclusion, the study also identifies the level of understanding and skills of personnel attached

with those organsiations to conduct training programmes, their shortfalls and some development

suggestions so that ultimately success of the training programmes can be achieved by the

organizations..

Key words: Development of Human Capital , Effective Training Programme, Environmental

impact on training , Industrial Training at Chattisgarh, Training Need Analysis.


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November

2011

FORECASTING PRODUCTION OF AUTOMOBILES IN INDIAUSING TREND MODELS

Dr. A.VIJAYAKUMARAssociate Professor in Commerce,

Erode Arts and Science College, Erode-638009.

Title

Author(s)


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November

2011

ABSTRACT:

In this study, an attempt has been made to examine the Linear Trend regression model,

Holts model and Winters model and compare their forecast quality via the criteria of forecast as

in Gilchrist using times series data of the production of Indian Automobiles during 1996-97 to

2007-08. Forecasts using these methods are presented and comparison statistics and statistics of

errors for the methods are examined. It is found that Winters model forecasting produced better

forecasts than the rest of the methods. In general, the winters model always gives outstanding

forecasts than the other methods, as seen on the comparison statistics and statistics of error.


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November

2011

India and Global Climate Change Regime:Issues; Agreements and Differences

Pankaj DodhPhD Student,

School of International Studies,Jawaharlal Nehru University,

New Delhi.

Title

Author(s)


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November

2011

Abstract:

Present paper seeks to analyse a much debated issue of climate change in the context of Indias

policy perception in both theoretical and practical standpoint. India, as a fastest growing

economy on the earth, fiercely competing to fulfil the basic needs of its over one billion people,

is at the epicentre of the success and futuristic direction of the global climate change agreements.

The research is an attempt to analyse the climate change mitigation measures undertaken by

India in both domestic and international milieu. The study also focuses on Indias global climate

change policy perception in the wider context of agreement and disagreement therein. India is

one of the worlds leading emitters of Greenhouse Gases (GHGs) contribution 1.61 billion

tonnes GHGs and is likely to increase in future. It is thus, imperative to evolve a clear

understanding of Indias climate change perception, greenhouse gases emission inventory, future

projections and implications.

Keywords: climate change; global climate change regime; India; energy efficiency; greenhouse

gases; afforestation and multilateral climate change agreements.


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November

2011

OPHIOLOGY OF INDIA: SNAKES, COLONIALMEDICINE AND ORIENTALISM

Mr. Rahul BhaumikResearch Scholar

Department of History, Jadavpur University,Kolkata, India

Title

Author(s)


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November

2011

ABSTRACT:

This essay focuses on the emergence of a medical- zoological discipline in colonial India under

the auspices of the Asiatic Society of Bengal. This historically unheeded institutional exercise,

framed as Ophiology of India, fashioned a particular medical ideology and played a significant

role in the conductive process of colonization. Ophiology of India not only gave enough

credence in confronting an alarming disease, but also became an integral part of colonial

Orientalist scholarship. Medicine and Orientalism both became important forms of colonial

knowledge and was conveniently employed by imperial authority for the purpose of command.

In course of discussion this paper both employed and questioned Saidian insight of Orientalism.

Keywords: Snake- poisoning, Ophiology of India, the Asiatic Society, tropical disease,

indigenous medicine, snake-stone, colonial medicine, Scientific Orientalism.


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November

2011

GLOBAL FINANCIAL CRISIS: MEDIA PERSPECTIVES

Dr. CHANDRA SHEKHAR GHANTAAssistant Professor

Department of Mass Communication

Telangana University

Dichpally-Nizamabad

Pin No. 503 322

Andhra Pradesh, India

Title

Author(s)


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November

2011

Abstract:

The United States of America, which is considered as the super cop of the world could

not withstand the impact of global financial crisis as its economy crashed and crumbled. The

global financial crisis showed its devastating role not only on the developed countries but also on

the developing as well as the third world countries. It is the worst financial crisis the world has

ever experienced since the Great Depression of 1930. The reason for this recent crisis can be

summarized in just one word, -greed. Greed is the factor behind all the misbehavior that

eventually led to the crisis. Greed made people to forget common sense and prudence in all

aspects of financial management. In a normal situation, sub prime mortgage should not be done

at all. The banker needs to have enough collateral while lending a mortgage to protect

themselves from any possible financial risks if the payment of the house owner defaulted. As

people wanted to make more money, because the normal mortgage market did not have enough

room for growth anymore, people intruded to the much riskier world of sub prime mortgage. The

reasons for the financial crisis are at large, but the way it was projected by the media played a

crucial role in disseminating the information regarding the global financial crisis to the layman

around the globe, especially in India. The present paper studies on how the media played a role

in creating awareness on the global financial crisis in India.

Keywords: awareness, developing countries, financial crisis, financial discipline, media


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November

2011

A STUDY OF GROWTH OF ENTREPRENEURSHIP

N. SUTHENDRENLecturer, Department of Commerce,

Udaya College of Arts & Science,

Vellamodi, Kanyakumari Dist.

DR. B. REVATHYAssociate Professor, Department of

Commerce,Manonmaniam Sundaranar University

Tirunelveli

Title

Author(s)


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November

2011

ABSTRACT:

Entrepreneurs play a major role in the process of economic development of a country.

They not only look opportunity but identity opportunity mainly for gain. In a developing country

like India, the process of development highly depends upon human activities. A well planned

human activities can bring about socio economic development at a faster rate. This sector has a

large potential for providing employment by absorbing the unemployed people and contribute

significantly to social and economic development. In view of this, the government of India and

most of the state governments are encouraging the growth of entrepreneurship. This is a

conceptual paper based on contribution of entrepreneurship in economic development.

Key words: Entrepreneur, Entrepreneurship, Growth, Performance, Influencing factors,

Economics Development.


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November

2011

Innovative Management of MicrogenerationTechnology in UK Residences

S. Binil SundarAsst Professor,

Civil Engineering Department,

B.S Abdur Rahuman University,

Chennai, India.

Title

Author(s)


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November

2011

ABSTRACT:

In this research, an investigation of various microgeneration technologies is presented.

Microgeneration in newly build homes accounts for almost half of UK CO2 emissions and

energy demand savings and has been growing for several years. A survey has been conducted of

builders in Manchester city in the UK, and the results are presented together with an analysis of

implementation in new build houses. Based on the analysis, including an economic analysis of

Payback times, for four different technologies namely Wind Turbine, Solar Photovoltaic, Solar

Thermal System and Biomass System, this report helps the house building industry to realize the

risks and issues associated with building microgeneration units. In addition a case study of a

company specialised in the area of microgeneration has been done. The Case study looked at the

views of the company on the practical issues of microgeneration in the UK. These views are also

presented in the report. Solar thermal energy is found to be most attractive compared with the

three other microgeneration technologies. Finally key conclusions are drawn and some

suggestions are given for future work.

Key words: microgeneration, renewable energy, sustainable energy, sustainable buildings


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November

2011

IMPLEMENTATION OF IMAGE STEGANOGRAPHY USINGLEAST SIGNIFICANT BIT INSERTION TECHNIQUE.

Er. Prajaya TalwarAmbala College Of Engineering And Applied Research,

Mithapur.

Title

Author(s)


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2011

Abstract:

Transferring information on internet or on any public network is very common now-a-days.

However I is not a secure mean of transformation for transmitting any important information.

Anyone can hack, peek or copy the information. Therefore one would not prefer to transmit

important information without any protection in public network. Cryptography and

steganography are two techniques to protect your message. Cryptography leads your text to be

meaningless random codes. Steganography is new and exciting field; it involves embedding data

into a medium in a way which is not easily detectable. This paper implements the steganography

by converting the original data in to BCD code and then embedding the coded data in to digital

grayscale images to get stego image. Image steganography in this paper is implemented using

least significant bit insertion with BCD codes.

Keyword: Steganography, Least Significant bit, BCD codes, Encryption, grayscale images.

IJPSS Vol-1 Issue-3 Abstract

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