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International Journal of Physical and Social Sciences(ISSN: 2249-5894)CONTENTS
Sr.
No.TITLE & NAME OF THE AUTHOR (S)
Page
No.
1Impact of Radially Non-Symmetric Multiple Stenoses on Blood Flow through an Artery.Sapna Ratan Shah
6-7
2
Health Inequality in India.
Mr. Shashidhar Channappa, Dr. Kodandarama and Ms. Amrita Mukerjee 8-9
3Growing Prospective of Services Industry in and Round India.Ms. G. E. Barkavi and Mr. M. Marudha Durai
10-11
4Impact of Selling Expenses on Net Sales in Pharmaceutical Companies of India.Dheeraj Nim and Silky Janglani
12-13
5Work-life Balance in BPO Sector.Mr. Rajnish Ratna, Mrs. Neha Gupta, Ms. Kamna Devnani and Ms. Saniya Chawla
14-15
6
A study on Causes of Failure of Training Programs at Different Industries at Chhattisgarh:
Deficiency in Understanding Training Need Analysis by the Training Managers.Dr. Anup Kumar Ghosh and Dr. Monika Sethi
16-17
7Forecasting Production of Automobiles in India using Trend Models.Dr. A. Vijayakumar
18-19
8India and Global Climate Change Regime: Issues; Agreements and Differences.
Pankaj Dodh20-21
9OPHIOLOGY OF INDIA: Snakes, Colonial Medicine and Orientalism.Mr. Rahul Bhaumik
22-23
10Global Financial Crisis: Media Perspectives.Dr. Chandra Shekhar Ghanta
24-25
11 A Study of Growth of Entrepreneurship.N. Suthendren and DR. B. Revathy
26-27
12Innovative Management of Microgeneration Technology in UK Residences.S. Binil Sundar
28-29
13Implementation of Image Steganography Using Least Significant Bit Insertion Technique.Er. Prajaya Talwar
30-31
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
2
November
2011
Chief PatronDr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento
PatronDr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,Tarbiat Modarres University, Tehran, Iran
Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief AdvisorsDr. NAGENDRA. S.Senior Asst. Professor,
Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRAAssociate Professor,
Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HANLecturer and Chairperson (Centre for Business and Management),
Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHAAssistant Professor,
Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAMAssistant Professor,
Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,
Alangulam Tirunelveli, TAMIL NADU, INDIA
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
3
November
2011
Editorial BoardDr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABUPrincipal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHYProfessor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
4
November
2011
Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALEN.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory BoardDr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
5
November
2011
Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASADAssistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Associate EditorsDr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT (INDIA)
MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMAAssistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
6
November
2011
Impact of radially non-symmetric multiplestenoses on blood flow through an artery
Sapna Ratan ShahDepartment of Mathematics,Harcourt Butler Technological Institute,
Kanpur - 208002, India
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
7
November
2011
Abstract:
The impact of radially non-symmetric multiple stenosis on blood flow through an artery have
been analyzed by assuming blood as Power-law fluid model. The equations governing the flow
of the proposed model are solved and closed from expressions for the blood flow characteristics,
namely, dimensionless resistance to flow and wall shear stress at maximum depression for
different points of a single loop stenosis. It has been found that the resistance to flow and wall
shear stress decreases as stenosis shape parameter increases while both increases as stenosis size
and stenosis length increases. This model is able to predict the main characteristics of the
physiological flows and may have some interest in biomedical application.
Keywords: Stenosis, Power-law fluid model, Resistance to flow, Wall shear stress, Radially
non-symmetric.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
8
November
2011
HEALTH INEQUALITY IN INDIA
Mr. ShashidharChannappaAssistant Professor,
Department of Social work,
Acharya Institute ofManagement and Sciences,
Bangalore, Karnataka.
Dr. KodandaramaSr. Scale Lecturer,
Department of Social work,Bangalore University,
Bangalore.
Ms. Amrita MukerjeeFinal Year MSW Student,
Department of Social work,Acharya Institute of
Management and Sciences,
Bangalore, Karnataka.
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
9
November
2011
Abstract:
Health of a society is determined by the various Social and economic factors, this is especially so
in case of India where the society is diverse, multicultural, overpopulated and undergoing rapid
but unequal economic growth. This paper attempts to review the effects of growing inequality in
healthcare system. It tries to identify the factors responsible for the difficulties in healthcare
delivery in an unequal society and its effect on the health of a society.
Key words: Health care, society, inequality.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
10
November
2011
GROWING PROSPECTIVE OF SERVICES INDUSTRY INAND ROUND INDIA
Ms. G. E. BARKAVILecturer in Management studies (M.B.A)
Sri Ganesh School of BusinessManagement,
Attur Main Road, Mettupatti, Salem-636111
Mr. M. MARUDHA DURAIAssistant Professor in Management studies
(M.B.A)
Sri Ganesh School of BusinessManagement,
Attur Main Road, Mettupatti, Salem-636111
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
11
November
2011
ABSTRACT:
The service sector is evolving. Services sector has been particularly important for India.
This paper focuses on the major growing prospective for Indias services sector. In the
beginning, the paper dwells briefly on the importance of services for India in terms of GDP
growth. The paper then directly examines the current scenario of services market. Domestic
policy issues cover many areas like FDI. FDI related policy measures include putting the FDI
policy on the website in a user friendly way and opening atleast some segments of insurance
sector like health Market access issues include domestic regulations, subsidies and other barriers
in Indias major markets which deny market access for Indias services exports. By evaluating
the performance of services sector we can identify its importance and the major issues in services
sector. In the Executive Summary and Conclusion the important reforms which need to be
initiated and implemented in the short run are listed. The paper concludes that immediate and
time-bound reforms in the services sector could not only help in attaining Indias targeted GDP
growth rates, but also give a fillip to growth and exports of this services-led-economy.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
12
November
2011
Impact of Selling Expenses on Net Sales inPharmaceutical Companies of India
Dheeraj NimLecturer,
Indore Institute of Science & Technology,Indore
Silky JanglaniLecturer,
Indore Institute of Computer Application,Indore
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
13
November
2011
Abstract:
Selling costs, in a down economy, are a major drag on the bottom line. Selling costs are the
budget items associated with sales personnel, their support staff, the departmental infrastructure,
and the at times considerable expense accounts for the sellers. While bonuses, commissions and
similar considerations are often variable and allow for scaling, many companies still find selling
costs overwhelmingly disproportionate with performance promises. Instead of driving results,
sales costs become a drag on results. Selling expenses do vary according to industry and
industry. It also gets differentiates as per market capitalization rate. The paper studies the impact
of selling expenses on the sales revenue. This relationship considers varied capitalization rate as
large Capitalization, Medium Capitalization, and small capitalization in pharmaceuticals
industry. It has been observed that in pharmaceuticals industry selling expenses do have a major
impact on figures of sales revenue whereas if observed specifically then only firms with small
capitalization value are able to get maximum benefit out of their selling expenses. Firms with
large capitalization value do not require much too spend on selling expenses because they
already have their brand equity in market and firms with medium capitalization value have more
focus on appointment of more and more medical representatives.
Key Words: Market capitalization rate, selling expenses, net sales.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
14
November
2011
WORK-LIFE BALANCE IN BPO SECTOR
Mr. Rajnish RatnaAssistant Professor
(HR&OB)Amity BusinessSchool
Amity UniversityUttar Pradesh
Mrs. Neha GuptaLecturer
(HR&OB)Amity BusinessSchool
Amity UniversityUttar Pradesh
Ms. KamnaDevnaniStudent MBA
(HR)
Amity BusinessSchool
Amity UniversityUttar Pradesh
Ms. Saniya ChawlaFaculty Associate
(HR)Lal Bahadur ShastriInstitute of
Management
Sector-11, Dwarka-110075
New Delhi
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
15
November
2011
Abstract:
Purpose: The role of work has changed throughout the world due to economic conditions and
social demands. Throughout the years, the role of work has evolved and the composition of the
workforce has changed. Today, work still is a necessity but it should be a source of personal
satisfaction as well. One of the vehicles that assists in providing attainment of personal and
professional goals is work- life benefits and programmes. The purpose of the paper is to give an
indication of how an organizations work life balance policies assist its employees in balancing
their work and life responsibilities and to explore the two-way interaction between personal
relationships and paid work in order to provide information to employers.
Design/Methodology/Approach: Exploratory Research is used during the study. The data was
collected using two questionnaires by 180 employees from three leading BPO company in NCR(60 each ). The first questionnaire was about various policies available within an organization
and to what extent are they assisting employees in maintaining the work-life balance. The second
questionnaire was aimed at exploring as to how people feel their work and personal relationships
affect each other, and what workplaces could be doing to reap the benefits of good personal
relationships.
Findings: This report summarizes the findings of surveys for employees conducted in A, B and
C.It shows that some of our sample population, both men and women, place a higher priority ontheir relationships than their paid work with nearly 30% having turned down a job, promotion or
transfer because it would impact badly on their relationship.
Practical Implication: This project gives a historical perspective, data and possible solutions
for organizations and employees aliketo work-life balance. It offers the perspective that human
resource professionals can assist their companies to capitalize on these factors by using work
life initiatives to gain a competitive advantage in the market place.
Key Words: Personal and Professional Goals, Personal Satisfaction, Work Life Balance, Work
life balance policies and Work and life responsibilities.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
16
November
2011
A STUDY ON CAUSES OF FAILURE OF TRAINING PROGRAMSAT DIFFERENT INDUSTRIES AT CHHATTISGARH: DEFICIENCY
IN UNDERSTANDING TRAINING NEED ANALYSIS BY THETRAINING MANAGERS
Dr. Anup Kumar GhoshProfessor,
School of Management,
Disha Technical Campus,
Raipur, India
Dr. Monika SethiAssociate Professor & HOD (HR),
School of Management,
Disha Technical Campus,
Raipur, India
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
17
November
2011
Abstract:
There is not a single organization in the world who is striving for higher levels of organizational
performance. To maximize the efficiency and effectiveness of all the employees , continual
training and development plays a vital role . The effects of training are of many folds like
productivity increase, better generation of internal resources, better profits, better customer
services and after all better quality of work life. Todays rapidly changing legal, technological,
economic and sociological environment further demands that employees should possess higher
level of knowledge and skills to cope up the requirement of new and more demanding
assignments. Training Need Analysis (TNA) help the managers/ trainers to develop a training
plan to identify where, when, how, who and what training need in a factory or organization.
After an expense of huge amounts, most of the organization could not receive the success of the
training program for different reasons. This study explores all those vital causes behind the
failure of effective training programmes at different industries situated at Chattisgarh. In the
conclusion, the study also identifies the level of understanding and skills of personnel attached
with those organsiations to conduct training programmes, their shortfalls and some development
suggestions so that ultimately success of the training programmes can be achieved by the
organizations..
Key words: Development of Human Capital , Effective Training Programme, Environmental
impact on training , Industrial Training at Chattisgarh, Training Need Analysis.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
18
November
2011
FORECASTING PRODUCTION OF AUTOMOBILES IN INDIAUSING TREND MODELS
Dr. A.VIJAYAKUMARAssociate Professor in Commerce,
Erode Arts and Science College, Erode-638009.
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
19
November
2011
ABSTRACT:
In this study, an attempt has been made to examine the Linear Trend regression model,
Holts model and Winters model and compare their forecast quality via the criteria of forecast as
in Gilchrist using times series data of the production of Indian Automobiles during 1996-97 to
2007-08. Forecasts using these methods are presented and comparison statistics and statistics of
errors for the methods are examined. It is found that Winters model forecasting produced better
forecasts than the rest of the methods. In general, the winters model always gives outstanding
forecasts than the other methods, as seen on the comparison statistics and statistics of error.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
20
November
2011
India and Global Climate Change Regime:Issues; Agreements and Differences
Pankaj DodhPhD Student,
School of International Studies,Jawaharlal Nehru University,
New Delhi.
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
21
November
2011
Abstract:
Present paper seeks to analyse a much debated issue of climate change in the context of Indias
policy perception in both theoretical and practical standpoint. India, as a fastest growing
economy on the earth, fiercely competing to fulfil the basic needs of its over one billion people,
is at the epicentre of the success and futuristic direction of the global climate change agreements.
The research is an attempt to analyse the climate change mitigation measures undertaken by
India in both domestic and international milieu. The study also focuses on Indias global climate
change policy perception in the wider context of agreement and disagreement therein. India is
one of the worlds leading emitters of Greenhouse Gases (GHGs) contribution 1.61 billion
tonnes GHGs and is likely to increase in future. It is thus, imperative to evolve a clear
understanding of Indias climate change perception, greenhouse gases emission inventory, future
projections and implications.
Keywords: climate change; global climate change regime; India; energy efficiency; greenhouse
gases; afforestation and multilateral climate change agreements.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
22
November
2011
OPHIOLOGY OF INDIA: SNAKES, COLONIALMEDICINE AND ORIENTALISM
Mr. Rahul BhaumikResearch Scholar
Department of History, Jadavpur University,Kolkata, India
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
23
November
2011
ABSTRACT:
This essay focuses on the emergence of a medical- zoological discipline in colonial India under
the auspices of the Asiatic Society of Bengal. This historically unheeded institutional exercise,
framed as Ophiology of India, fashioned a particular medical ideology and played a significant
role in the conductive process of colonization. Ophiology of India not only gave enough
credence in confronting an alarming disease, but also became an integral part of colonial
Orientalist scholarship. Medicine and Orientalism both became important forms of colonial
knowledge and was conveniently employed by imperial authority for the purpose of command.
In course of discussion this paper both employed and questioned Saidian insight of Orientalism.
Keywords: Snake- poisoning, Ophiology of India, the Asiatic Society, tropical disease,
indigenous medicine, snake-stone, colonial medicine, Scientific Orientalism.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
24
November
2011
GLOBAL FINANCIAL CRISIS: MEDIA PERSPECTIVES
Dr. CHANDRA SHEKHAR GHANTAAssistant Professor
Department of Mass Communication
Telangana University
Dichpally-Nizamabad
Pin No. 503 322
Andhra Pradesh, India
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
25
November
2011
Abstract:
The United States of America, which is considered as the super cop of the world could
not withstand the impact of global financial crisis as its economy crashed and crumbled. The
global financial crisis showed its devastating role not only on the developed countries but also on
the developing as well as the third world countries. It is the worst financial crisis the world has
ever experienced since the Great Depression of 1930. The reason for this recent crisis can be
summarized in just one word, -greed. Greed is the factor behind all the misbehavior that
eventually led to the crisis. Greed made people to forget common sense and prudence in all
aspects of financial management. In a normal situation, sub prime mortgage should not be done
at all. The banker needs to have enough collateral while lending a mortgage to protect
themselves from any possible financial risks if the payment of the house owner defaulted. As
people wanted to make more money, because the normal mortgage market did not have enough
room for growth anymore, people intruded to the much riskier world of sub prime mortgage. The
reasons for the financial crisis are at large, but the way it was projected by the media played a
crucial role in disseminating the information regarding the global financial crisis to the layman
around the globe, especially in India. The present paper studies on how the media played a role
in creating awareness on the global financial crisis in India.
Keywords: awareness, developing countries, financial crisis, financial discipline, media
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
26
November
2011
A STUDY OF GROWTH OF ENTREPRENEURSHIP
N. SUTHENDRENLecturer, Department of Commerce,
Udaya College of Arts & Science,
Vellamodi, Kanyakumari Dist.
DR. B. REVATHYAssociate Professor, Department of
Commerce,Manonmaniam Sundaranar University
Tirunelveli
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
27
November
2011
ABSTRACT:
Entrepreneurs play a major role in the process of economic development of a country.
They not only look opportunity but identity opportunity mainly for gain. In a developing country
like India, the process of development highly depends upon human activities. A well planned
human activities can bring about socio economic development at a faster rate. This sector has a
large potential for providing employment by absorbing the unemployed people and contribute
significantly to social and economic development. In view of this, the government of India and
most of the state governments are encouraging the growth of entrepreneurship. This is a
conceptual paper based on contribution of entrepreneurship in economic development.
Key words: Entrepreneur, Entrepreneurship, Growth, Performance, Influencing factors,
Economics Development.
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
28
November
2011
Innovative Management of MicrogenerationTechnology in UK Residences
S. Binil SundarAsst Professor,
Civil Engineering Department,
B.S Abdur Rahuman University,
Chennai, India.
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
29
November
2011
ABSTRACT:
In this research, an investigation of various microgeneration technologies is presented.
Microgeneration in newly build homes accounts for almost half of UK CO2 emissions and
energy demand savings and has been growing for several years. A survey has been conducted of
builders in Manchester city in the UK, and the results are presented together with an analysis of
implementation in new build houses. Based on the analysis, including an economic analysis of
Payback times, for four different technologies namely Wind Turbine, Solar Photovoltaic, Solar
Thermal System and Biomass System, this report helps the house building industry to realize the
risks and issues associated with building microgeneration units. In addition a case study of a
company specialised in the area of microgeneration has been done. The Case study looked at the
views of the company on the practical issues of microgeneration in the UK. These views are also
presented in the report. Solar thermal energy is found to be most attractive compared with the
three other microgeneration technologies. Finally key conclusions are drawn and some
suggestions are given for future work.
Key words: microgeneration, renewable energy, sustainable energy, sustainable buildings
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30/31
IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
30
November
2011
IMPLEMENTATION OF IMAGE STEGANOGRAPHY USINGLEAST SIGNIFICANT BIT INSERTION TECHNIQUE.
Er. Prajaya TalwarAmbala College Of Engineering And Applied Research,
Mithapur.
Title
Author(s)
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IJPSS Volume 1, Issue 3 ISSN: 2249-5894_________________________________________________________
November
2011
Abstract:
Transferring information on internet or on any public network is very common now-a-days.
However I is not a secure mean of transformation for transmitting any important information.
Anyone can hack, peek or copy the information. Therefore one would not prefer to transmit
important information without any protection in public network. Cryptography and
steganography are two techniques to protect your message. Cryptography leads your text to be
meaningless random codes. Steganography is new and exciting field; it involves embedding data
into a medium in a way which is not easily detectable. This paper implements the steganography
by converting the original data in to BCD code and then embedding the coded data in to digital
grayscale images to get stego image. Image steganography in this paper is implemented using
least significant bit insertion with BCD codes.
Keyword: Steganography, Least Significant bit, BCD codes, Encryption, grayscale images.
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