IDMD$ SOCIAL$ MEDIA$SWIPEFILE$ · SOCIAL PROOF HEADLINES...
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IDMD SOCIAL MEDIA SWIPE FILE
Transcript of IDMD$ SOCIAL$ MEDIA$SWIPEFILE$ · SOCIAL PROOF HEADLINES...
I DMD S O C I A L M E D I A SW I P E F I L E
CONTACT IDMD
Published by IDMD Reputa=on Management
©Copyright 2016 IDMD Reputa=on Management
All Rights Reserved
May be shared with copyright and credit intact
www.idmd.ca
IN SOCIAL MEDIA ADVERTISING, GREAT CREATIVE IS ESSENTIAL #GettingMediaRight
GREAT ADS GET MORE CLICKS
• When it comes to online adver=sing, you need to quickly capture the aOen=on of users and get them to click
your ad or post. GREAT Ads will significantly impact a person’s decision.
• If they aren’t intriguing or provide a reason to click, the user will simply pass it by.
• This Swipe File will help you create ads to capture the aOen=on of your poten=al customer or client.
• TIP: Make sure your business is monitoring your online brand, and not only pushing out adver=sing through
social media. Social media marke=ng is about branding and engagement online. If you are interested in our
online engagement management program, please email [email protected] for more informa=on.
EFFECTIVE HEADLINES: SOCIAL PROOF, THREAT & BENEFIT HEADLINES
TYPES OF HEADLINES
Social Proof, Threat and Benefit headlines are proven to capture the aOen=on of poten=al customers by addressing by
appealing to an emo=on or need rather than an empty plea to do business.
• Social Proof headlines use the tac=c that “others have benefited from our product or service, and so could you”.
• Threat headlines appeal to urgency, implying that the user will not only “miss out” but might incur a nega=ve
consequence, such as not save money, not excel in their work or fall behind their compe==on.
• Benefit headlines address the benefits, “…if you do this, you will get that, and it will be good…”
We have included examples of Social, Threat and Benefit headlines that you are free to use in your online copy.
SOCIAL PROOF HEADLINESSocial proof headlines come in six basic forms: tes=monials, celebrity social proof, expert social proof, user social proof, wisdom of the crowd, peer / friend social proof. Below are several examples of social proof headlines that you might use for your adver=sing:
• Healthy | Informed | People buy [product/service]
• Why I [Purchased My X From X] (And Maybe You Should Too)
• The [diet pill] That [Dr. Oz] is/are Talking About
• Join [#] of Your Peers that [use X brand/service]
• [Have glowing skin] Like [celebrity] who uses [product brand]
• How [# customers] Got [# savings]
• Learn how [name of known customer] gained [1000 qualified leads in ten days]?
• Use these =ps and tricks to [get long, healthy hair] like [celebrity].
• Why [Thousands] of People are [Buying VW mini vans]
• TIP: As you come across other great headlines, make sure you’re adding them to your Swipe File. You don’t want to miss out on building up your arsenal of clickable copy.
Click here to watch video
THREAT HEADLINES
Threat headlines may include a limited =me offer, a loss or risk, or implica=on of a harmful, hidden agenda:
• Today only… [savings/offer]
• If You Don’t [learn the secret], you’ll never have another opportunity
• The Big Lie In [behind your apartment rental contract]
• [X] Shocking mistakes killing Your [job prospects]
• Don’t [buy your next car] Without [Seeing Us] First
• [Your Credit Score] May Be Hur=ng [your chances at buying a new home]
• Why You Shouldn’t [sign a home security contract] un=l you read this!
• Why [real estate agents] Fail and [Others] Succeed
• The Ugly Truth About [boOled water] (promo=ng a water filter system)
• The Sooner You Know [our product/service] The BeOer
BENEFIT HEADLINES
Benefit Headlines promise a benefit or reward for responding to the ad :
• Where [The Best Deals] Are And How To Get Them
• Discover The [celebrity fitness] Secret
• [Best] Way To Get [The Car Of Your Dreams]
• Why pay for [hotels, insurance] that you don’t need?
• You Too Can [Drive Away Today] With [A New Car]
• Who wants a well behaved pooch?
• You Don’t Have To Be [A Millionaire] To [live in this neighbourhood]
• Aner learning this, [saved hundreds, changed my career]
• Get [Approved] Without [The Hassle]
• If you can boil water, you can [make tacos with our taco kit]
BENEFIT HEADLINES CONT.
• Get [benefit] Without [cost]
• Get Rid of [problem] Once and For All
• Imagine [working from home] and [making more money]
• Here’s a Quick Way to [solve a problem]
• Get [benefit] Without Losing [blank]
• How To Get [the most qualified leads ] from your [Facebook Adver=sing]
• Never Suffer From [back pain] again
• The Quickest & Easiest Way To [save money on your groceries]
• How You Can [benefit] today – click to learn more
CONCLUSION
With 1.79 billion* monthly ac=ve Facebook users, your poten=al clients are going online for news, updates and
events that are important to them. Your business can provide solu=ons to their needs, but only if your online ads
stand out from the noise.
The headlines provided in this swipe file provides a handy “go-‐to” for tried and true copy ideas that will improve
your CTR and ROI.
If you would like help with your online adver=sing, review / social engagement management, or one of the many
other online solu=ons we provide, please email [email protected] or visit our website at hOps://www.idmd.ca
Thank you,
*source: hOps://www.sta=sta.com
