10 Writing Tips for Great Social Media Posts - … Report or Brian Clark’s Magnetic Headlines for...
Transcript of 10 Writing Tips for Great Social Media Posts - … Report or Brian Clark’s Magnetic Headlines for...
2/10/2016 10 Writing Tips for Great Social Media Posts - socialmouths
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10 Writing Tips for GreatSocial Media Posts
It’s hard to keep up with the latest techniques for social media posting, isn’t it?
In the constantly changing world of best blogging practices, it seems we’ve just
learned how to craft the short and sassy snippet posts when a growing trend
appears urging longer posts for more engaged reader experience. But take heart,
crafting a longer post can be expertly achieved without too much effort and will pay
handsome dividends.
While the limited number of characters should be used for tweets and Google
headlines, writing short posts is important for some social media, platforms such as
Facebook are encouraging longer word counts. While the bottom line remains that
word count is secondary in importance to valuable content, there are a few standard
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practices that will help your posts’ online performance.
Let’s explore them, shall we?
1. Craft shareworthy postsThe same strategies apply here as with shorter posts. A shareworthy post needs tobe one that that others find enough value in to share with friends and colleagues. On longer posts, you can gain valuable shareability by:
Building trust. In longer posts, there’s more flexibility to include citations andreferences, and by sharing your expert sources, you gain in trust and credibility.Sharing your data. For greater credibility, let the numbers and stats speak forthemselves regardless of your expertise. Check out datavisualization.ch forsome creative ways to present your information.Be mobile friendly. Given the staggering increase in mobile users, the followingquote from Matt Trotta of BuzzFeed pretty much sums it up. “You can’t goviral if your content can’t be viewed and shared on the mobile web.”
2. Post with purposeDanny Wong, posting on Shareaholic, cites Marcus Cordero “It starts with having apurpose beyond pushing your brand”. Show your readers you’re not only an expert,but that you care about them.
Writing longer pieces can be challenging to stay on topic with. To keep your writingon purpose, post with your audience in mind: know what their questions andconcerns are and why they’re using social media.
3. Write great headlinesShort posts or long ones, great headlines rule. Check out Jon Morrow’s HeadlineHacks Report or Brian Clark’s Magnetic Headlines for comprehensive instruction onhow to create compelling headlines for optimal social media shares.
4. Go longer for better performance
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Neil Patel explains SerpIQ’s study which shows search result ranks based onvolume of word count: “The more content you have, the more of it gets indexed. Themore that gets indexed, the better it will perform in searches and results. It’s justthat simple.” Still, be smart and don’t overdo it. Remember, it’s not all about length –it’s about quality and length. Mr. Patel recently claimed that much depends on yourtarget audience: businesses or consumers.
5. Write longer posts to leverage the power oflong-tail keywordsAlso, Mr. Patel makes the convincing point that in longer posts, the opportunity forusing a variety of long-tail keywords is greater. And this means better performancein search queries for semantically related keywords, not just exact matches.
6. Longer content creates greater backlinksand gets shared moreAnd a final point from Neil Patel’s post. He presents a couple of graphics from Mozthat show an undeniable relation between higher word count and increasedbacklinks – which increases SEO and, of course, conversions.
A second chart shows the same correlation between word count and social mediashares. Facebook and LinkedIn shares almost doubled when word count rose from400 to 1,500, and Tweets increased by approximately one half in the same span.
7. Give your blog posts time to simmerWhen writing longer articles, give your posts a day or two to age. This gives youtime to switch gears between writing and editing to really fine tune your post.
8. Use more, bigger and better imagesYou can exercise greater hold on your readers’ attention in longer posts withinteresting photos, screenshots, or graphics. Ensure they’re of high quality andrelevant to your post for visually stimulating engagement.
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Rebecca Corliss of Hubspot reports on their study that shows using images on
Facebook pages increased shares by 53% over the average post, and that posts
with images have an increase of 104% in comments. That’s fairly substantial and
well worth getting out the camera for.
9. Avoid repetitionMitt Ray of Social Marketing Writing presses this point home on his blog. In longer
blog posts, it can be easy to fall into the trap of repeating your ideas when trying to
hit a specific word count. Don’t try to force your ideas with filler content; if you’re
satisfied with what you’ve got, stop writing. And edit ruthlessly after you’ve finished
writing.
10. Put share buttons at the bottom of everypostMake it easy for your readers to share by placing social media share buttons at the
bottom of all posts and pages. With longer posts, readers are less likely to share if
they have to return to the top to find how to share it.
And there you have it, 10 tips for creating great social media posts that your
audience will love and share. Try them out if you’re new to writing longer posts, and
of course, test, test, test to find the best ones for your audience.
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About Cari BennetteCari Bennette is a freelance blogger and content writer at JetWriterswith more than 3 years experience in ghost blogging. She loves tocreate shareable content and experiment when crafting social
media posts.
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• Reply •
Marketing Bees • a year ago
Headlines are very important, it would be interesting to see how many people open some article just
based on the headline
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• Reply •
Riya Khanna • 21 days ago
Nice blog. Thanks for sharing.
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• Reply •
David • 4 months ago
Hi, Great article. Thanks for sharing article. This is very helpful.
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• Reply •
Rj Rizon • 5 months ago
Hmm, tips from expert. I just love it.
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Recommend 4
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• Reply •
Riya Khanna • 5 months ago
Great info on getting more traffic from the social media, Garrett! △ ▽
• Reply •
justonemore • 7 months ago
very helpful points!!! △ ▽
• Reply •
Ethan Mellor • 9 months ago
Thank Cari! Especially liked the points: 6 and 10. I will share this story to writers at assignmentemperor.comwriting service
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• Reply •
Toby Young • 9 months ago
Social media is a very good weapon for digital marketing. It is important to write a great post in orderto get attraction on the digital world. These days it depends a lot on how active and popular you are inthe social network. I was searching for online Dissertation Writing Help UK and came across this site.
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• Reply •
K2B Solutions • 10 months ago
Hi, thanks for sharing the information.K2B Solutions provides the social networking design anddevelopment.
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• Reply •
ryan0033 • a year ago
Write like a writer means a couple things. First, make sure all of your posts are grammatically correct meaning making. You barely passed my high school English classes, then the grammar by someone with an excellent skill to make sure your letters. If you where a comma should be used where a semi-colon post, or where there will be surprised how many people are turned off / they're / used them incorrectly. Not only grammatically correct your messages, but charming is important to do everything to keep their messages. Online essay help at Irish Essays
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• Reply •
Ally Benoliel • a year ago
Thank you, this was a very useful article! Recently I posted in LI asking how people come up with blogtopics seeing as blogging is the main part of social media. There were so many answers and so manypeople have different tactics. After going through (and trying) different suggestions we decided to putit all into a blog post. It's pretty relevant to what you mentioned when you spoke about headlines. http://bit.ly/148QTnq
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Llyane @ FrenchOnSkype • a year ago
Awesome tips - I think I have to read it again, it's a lot of info, thanks! :)
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• Reply •Awesome tips - I think I have to read it again, it's a lot of info, thanks! :)
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• Reply •
Krithika Rangarajan • a year ago
"
7. Give your blog posts time to simmer
When writing longer articles, give your posts a day or two to age. This gives you time to switch gears
between writing and editing to really fine tune your pos"
AMEN!!!!
Thanks a lot, Cari!!!
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• Reply •
BloggerOutline • a year ago
I agree that headlines are very important, and its a very timeless advice.
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• Reply •
Kristina McLoud • a year ago
These are really unavoidable tips for marketers! These are the tips that every marketer should follow to
bring best results of social media activites and posts! Thanks for sharing!
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• Reply •
Stormy Fanning • a year ago
Excellent tips for navigating the minefield of social media (or at least it seems like it to this 40-yr-old)
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• Reply •
Web Development • a year ago
Choosing a topic to write on is the biggest challenge. Once you have decided on that, then rest will fall
into place. These are excellent tips to keep us on the right track. Point no 5 and 6 are great tips, which
cannot be ignored. Great resource material. I would love to share it with my web design and web
development company.
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• Reply •
Allison Zang • a year ago
Straight-forward and, so far, timeless advice that is the perfect baseline for anyone putting together
content on a blog. Of course, this all can change depending on the platform yet it does always come
back to the basics!
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• Reply •
Kathy • 8 months ago
These tips are very usefu. Thanks. Those who do not possess remarkable writing skills, can always get
Online essay help at EssayWritingStore.com.
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