The 10 Best Copywriting Formulas for Social Media Headlines
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Transcript of The 10 Best Copywriting Formulas for Social Media Headlines
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I F D O N D R A P E RT W E E T E D
I F D O N D R A P E RT W E E T E D
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10 BestCopywritingFormulas
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10 BestCopywritingFormulasFor Great Engagement on Social Media!*
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To be an efficient writer,keep your tools handy.You don’t have to recreatethe wheel every time.
- Demian Farnworth
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1. Before – After – Bridge
Before – Here’s your world …
After – Imagine what it’d be like, having Problem A solved …
Bridge – Here’s how to get there.
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2. Problem – Agitate – Solve
Identify a problem
Agitate the problem
Solve the problem
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3. F.A.B.
Features – What you or your productcan do
Advantages – Why this is helpful
Benefits – What it means for theperson reading
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4. The 4 C’s
Clear
Concise
Compelling
Credible
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5. The 4 U’s
Useful – Be useful to the reader
Urgent – Provide a sense of urgency
Unique – Convey the idea that the main benefit issomehow unique
Ultra-specific – Be ultra-specific with all of theabove
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6. AIDA
Attention – Get the reader’s attention
Interest – Interesting and fresh information thatappeals to the reader
Desire – Benefits of your product/service/idea andproof that it does what you say
Action – Ask for a response
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7. A FOREST
A – AlliterationF – FactsO – OpinionsR – RepetitionE – ExamplesS – StatisticsT – Threes (Repeat something three timesto make it memorable)
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8. The 5 basic objections
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
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9. PPPP
Picture – Paint a picture that gets attention andcreates desire
Promise – Describe how yourproduct/service/idea will deliver
Prove – Provide support for your promise
Push – Ask your reader to commit
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10. The 1 – 2 – 3 – 4 Formula
1. What I’ve got for you
2. What it’s going to do for you
3. Who am I?
4. What you need to do next
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See the Full Listof 27 CopywritingFormulashttp://bit.ly/copy-formulas