The Science of Writing Must-Click Headlines on Social Media
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The Science of Writing Must-Click Headlines on Social Media
by Courtney Seiter
Join us on Twitter at #Mozinar Questions or problems? Email [email protected]
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What Is Buffer? It’s This…
@courtneyseiter
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But Also…
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@courtneyseiter
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Source: http://www.slate.com/@courtneyseiter
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Source: http://blog.hostgator.com/ @courtneyseiter
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@courtneyseiter
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Source: https://twitter.com/@courtneyseiter
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Source: http://time.com/@courtneyseiter
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Source: http://blog.upworthy.com/@courtneyseiter
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Source: http://www.theverge.com/@courtneyseiter
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Source: http://blog.chartbeat.com/@courtneyseiter
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Source: http://www.wired.com/@courtneyseiter
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1. Words That Work (and Why)
2. The Psychology of Why We Click
3. How To Test For Yourself
4. Tips and Resources
Headline Science
@courtneyseiter
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1. Words That Work
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Source: Buffer
Most Popular Words in Viral Headlines
@courtneyseiter
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Most Popular Phrases in Viral Headlines
@courtneyseiter Source: Buffer
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The 20 Words and Phrases That Get The Most Retweets
Source: http://danzarrella.com@courtneyseiter
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Source: https://econsultancy.com
28 Outperforming Adjectives at Econsultancy
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Source: http://www.startupmoon.com/
Most Viral Words of 100 Tech Blogs
@courtneyseiter
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2. Psychology of Why We Click
@courtneyseiter
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Superlatives
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@courtneyseiter Source: http://www.conductor.com/
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Surprise
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Source: http://www.businessweek.com/@courtneyseiter
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Questioning
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“Do You Close the Bathroom Door Even When You’re the Only One Home?”
Source: http://www.proquesttechnologies.com/@courtneyseiter
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Curiosity
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Negatives
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Source: http://www.outbrain.com@courtneyseiter
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How To
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@courtneyseiter
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Numbers
Source: http://www.conductor.com/@courtneyseiter
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@courtneyseiter Source: http://www.conductor.com/
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Audience Referencing
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Source: http://www.tandfonline.com/
“Is this your new iPhone4?”
@courtneyseiter
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Specificity
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@courtneyseiter Source: http://www.conductor.com/
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3. Test For Yourself
@courtneyseiter
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@courtneyseiter Source: http://www.slideshare.net/
Write Multiple Headlines for Each Post
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Source: http://coschedule.com/@courtneyseiter
(It Might Be a Bit Exhausting)
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@courtneyseiter
+
Then Test The Best Contenders
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@courtneyseiter
…To Find Your Winner
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Audience Referencing vs. Non: Huge Change!
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Number vs. Superlative: Number Wins!
@courtneyseiter
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How to + !Superlative
Numbers !+ Specificity
Audience !Referencing +!
Superlative
Question + !Superlative
Endless Possibilities….
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Source: http://andrewchen.co/
Test Ideas For Posts, Too
@courtneyseiter
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@courtneyseiter Source: Buffer
Look For Social Media Traction
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Now We Know It’ll Connect
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4. Tips and Resources
@courtneyseiter
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@courtneyseiter Source: http://www.conductor.com/
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@courtneyseiter
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@courtneyseiter Source: http://www.outbrain.com
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Source: http://www.outbrain.com @courtneyseiter
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16 words 86 characters
@courtneyseiter
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Email: [email protected] Twitter: @courtneyseiter Website: bufferapp.com ! Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!