Ice Cap Marketing Plan
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Ice Cap Marketing Plan
description
Ice Cap Marketing Plan. Tim Horton’s is known for its low prices and easy access. Two main competitors are Country Style and Coffee Time Tim Horton’s currently holds 76% of the Canadian market of baked goods and 62% of the coffee market Approximately 3000 stores throughout Canada. - PowerPoint PPT Presentation
Transcript of Ice Cap Marketing Plan
Ice Cap Marketing Plan
Current Market Situation
• Tim Horton’s is known for its low prices and easy access.• Two main competitors are Country Style and Coffee Time• Tim Horton’s currently holds 76% of the Canadian market of baked goods and 62% of the coffee market • Approximately 3000 stores throughout Canada
How are we going to cut the price?-Modify the manufacturing
and assembly process-Reduce time by 1 minute
Marketing Concept•Make the Iced Cap affordable: Price Cut•Serving it faster: Production Change•Keeping the Iced Cap tasty: Quality Control
Price CuttingBefore After
Large $3.09 $2.49
Medium $2.49 $1.99
Small $1.89 $1.79
Price Cutting cont`d
AfterBefore
Price Cutting cont`d
Increase in Volume
*Based on market research.
Price Cutting cont`d
35.85%
Increase in Profit
*Based on market research.
Production ChangeReduce in Customer Waiting Time
Financial Report
333.6 373.3429
509563.6
638.2
Shown are Q3 reports, data for 2010 are based on calculation.
