PEST ANALYSIS OF PEST ANALYSIS OF BRAZILBRAZIL

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PALLAVI SHRIVASTAVA(29)PALLAVI SHRIVASTAVA(29)KAMESH (4)KAMESH (4)HIMANI ARORA(19)HIMANI ARORA(19)VINEETA (41)VINEETA (41)

CONTENT

OVERVIEW POLITICAL FACTORS ECONOMIC FACTORS SOCIO-CULTURAL FACTORS TECHNOLOGY FACTORS CONCLUSION

BRAZIL

History of Brazil Following three centuries under the rule of Portugal,

Brazil became an independent nation in 1822. By far the largest and most popular country in South America, Brazil overcame more than half a century of military intervention in the governance of the country when in 1985 the military regime peacefully ceded, power to civilian rulers.

Cont… a population of over 201 million, with a population

growth rate of 1.19%. shares a border with almost every other country in

South America. Brazil is the only Portuguese-speaking Latin American

country Brazilians are known throughout the world for their

creativity, their ability to learn, to adapt to new circumstances, and to incorporate technical innovation.

the third largest democracy (after India and the United States) .

Break up of PESTBreak up of PEST

Political Factors

Economic Factors

Socio Cultural Factors

Technological Factors

POLITICAL

Government and Political Figures

Conventional Name: Federative Republic of Brazil

Government type: Federative republic Capital: Brasilia Day of Constitution: 5 October 1988 Legal system: based on Roman codes.

Cont…

The federal republic has three independent branches :

executive, legislative judicial. The President heads the executive branch.

Under the President , number of executive department.

Government L.I Lula da Silva is the

39th president of Brazil. Worker’s party Elected directly to a four-

year term, with a limit of two terms. Lula is not eligible, since he was elected in 2002 and re-elected in 2006. This will mark the first time since 1989 that he will not run for President.

Voting age 16

Four political parties

Workers' Party (PT), Brazilian Social Democracy Party (PSDB), Brazilian Democratic Movement Party (PMDB),

and Democrats (DEM).

Almost all governmental and administrative functions are exercised by authorities and agencies affiliated to the Executive.

Political system The Brazilian Federation is the

"indissoluble union" of three distinct political entities: the States, the Municipalities and the Federal District. They, are the "spheres of government".

The Federation is set on five fundamental principles: sovereignty, citizenship, dignity of human beings, the social values of labour and freedom of enterprise, political freedom.

India – Brazil relation

The President of India, Pratibha Patil with Brazilian President Luiz Inácio Lula da Silva in April 2009. India and Brazil enjoy strong bilateral relations which is clearly reflected in various international forums such as IBSA.

ECONOMICAL

BY: kamesh

Inflation forecast

Annual variation of gross domestic product (GDP) in %.

Brazil is the largest national economy in Latin America, the world's eighth largest economy at market exchange rates and the ninth largest in purchasing power parity (PPP), according to the International Monetary Fund and the World Bank. Brazil has a free market economy with abundant natural resources.

The Brazilian economy has been predicted to become one of the 5 largest in the world in the decades to come, the GDP per capita following and growing.Its current GDP (PPP) per capita is $10,200, putting Brazil in the 64th position according to World Bank data.

It has large and developed agricultural, mining, manufacturing and service sectors, as well as a large labor pool

Macro-economy analysis

Currency unit – Brazilian Real (BRL=US 0.56) SDR exchange rate for Brazilian Real SDR/Unit = 0.30 Unit/SDR = 3.296230Major Trading Partners: Imports: US 18.3%, Argentina 8.9%, Germany 8.1%,

China 5.9%,Nigeria 5.6%, Japan 4.6% (2009) Exports: US 20.8%, Argentina 7.5%, Netherlands

6.1%, China 5.6%,Germany 4.1%, Mexico 4% (2008)

GDP - Purchasing Power Parity $1.492 trillion (2009 est.)

PROBLEMS OF BRAZIL

POVERTY CRIME LOW EDUCATION

PERCENTAGE INFANT MORTALITY RACIAL

INEQUALITY(BLACK PPL)

SOCIAL

BY:HIMANI ARORA

SOCIAL

Demographics Educational Levels Distribution of Income Social Mobility Life Style Change

OVERVIEW Irrigated land - 26,560 sq km (1998 est.) Natural hazards - recurring droughts in

northeast, floods and occasional frost in south . Population -190 MILLION(2008 est.) Age structure -0-14 years: 26.1% (male 24,789,495/female

23,842,715)15-64 years: 67.9% (male 62,669,392/female

63,719,631)65 years and over: 6% (male 4,549,552/female

6,542,009) (2005 est.)

continued

In 2008, the illiteracy rate was 11.48% Roman Catholicism is the country's

predominant faith. Brazil has the world's largest Catholic population.

The official language of Brazil is Portuguese Currency of brazil is Brazilian real

Style and life

largest metropolitan area in Brazil

São Paulo, Rio de Janeiro, and

Belo Horizonte — all in the

Southeastern Region.

Food,music and dance

Feijoada, considered the country's national dish Brazilian music encompasses various regional

styles influenced by African, European and American-indian forms. It developed distinctive styles, among them are samba, música popular Brasileira, choro, sertanejo, brega, forró, frevo, maracatu, bossa nova, Brazilian rock, and axé.

Samba and hip dance are the most famous,in the world.

Brazilian Ballroom dance is also very popular.

Festival CARNIVAL:

Carnival celebrations are believed to have roots in the pagan festival of Saturnalia, which, adapted to Christianity, became a farewell to bad things in a season of religious discipline to practice repentance and prepare for Christ's death and resurrection.

Carnival happen in feb or march

2010 carnival was from 5 – 8 march.

Games The most popular sport in Brazil is football (soccer). The Brazilian national football teamis ranked among the best in the world according to the FIFA World Rankings, and has won the World Cup tournament a record five times

On 2 October 2009, Brazil was selected to host the 2016 Olympic Games, the first to be held in South America

FLORA AND FAUNA

Amazon Rainforest, the largest tropical forest in the world.

The Macaw is a typical animal of Brazil. The country has one of the world's most diverse populations of birds and amphibians

Rufous-bellied Thrush (bird), Jaguar, Macaw national animal.

TECHNICAL

BY:SUNEETA

Technological FactorsTechnological Factors

Advantage of Technology

In terms of Economies of Scale

New Discoveries & Innovations

Speed & Cost of Technology Transfer

Rate of Obsolescence

CONTINUED…..

There are about 2,500 airports in Brazil

São Paulo-Guarulhos International Airport, near São Paulo, is the largest and busiest airport of brazil.

CONT….

Brazil's most notable technological hubs are the Oswaldo Cruz Institute, the Butantan Institute, the Air Force's Aerospace Technical Center, the Brazilian Agricultural Research Corporation and the INPE.

The Brazilian Space Agency has the most advanced space program in Latin America, with significant capabilities in launch vehicles, launch sites and satellite manufacturing.

CONT…

Uranium is enriched at the Resend Nuclear Fuel Factory to fuel the country's energy demands and plans are underway to build the country's first nuclear submarine.

CONCLUSION

Brazil is a developed country South America's leading economic power

and a regional leader. Highly unequal income distribution remains a pressing problem

Its famous for carnival festival and coffee.

Future scenarios

Brazil's macroeconomic prospects are good . Average real GDP growth is forecast at 3.7% in

2007-2011. By 2015, Brazilian households are expected to have

an annual disposable income over US$15,000.