Final preentation ibm+3

IBM Social Business. ISSIP. Strategic partnerships.

Hypothetical case.

Hult IBSRoman Osypenko

MBA

Report by Roman Osypenko. MBA. HULT. 07.30.13

IBM is building a smarter planet


What I am going to speak about today?


Gazprom is a huge power

• $144B in revenue• $40.6B in profits• 432,000 employees• 18.3% world natural gas reserves


Both companies co-evolve as a result of integration

+

Social Business

Enagement

New KPIsCollaboration

Integration


The service thinking principles on practice

ISSIP

Co-creation

IBM gets access to new industry and expertise.Gazprom gets powerful tools

to control reputation and social buzz and

increase employee

engagement and

effectiveness

Service systems

Unification of different service

systems and cross-pollination

of expertise

Componentized architecture

Outsourcing social platform

to IBM, to concentrate on core expertise and hot points

Glo-Mo-So

Access to the platform from every corner, any platform.

Social interaction and

buzz

RTI

Key focus on innovation.

Large investments.

Multisided metrics

1) Social “buzz” rankings.

2) Sentiment analysis3) Social

traction to overall

effectiveness4) Social NPS5) Social 6-

sigma


Yume is a remarkable video tech start-up

• $116M revenue in 2012 – 70% increase over 2011

• 1500 premium publishers• 1.25B video streams a month• 147M unique viewers a month


YuMe complements IBM service system

ISSIP

Co-creation

YuMe will add professional

video toolkit for IBM Connections and other Socail

Business platforms. YuMe

provides expertise on

video ad targetting

Service systems

YuMe prefectly creates

reasonance. YuMe and IBM

are in consonance.


IBM is focused on core business. +

integration of new components will give new hot

spots and capabilities

Glo-Mo-So

YuMe is a multi-platform solution.

A perfect fit for IBM. Its global and intelligent

RTI

One more step towards

automation and customization of

new solutions

Multisided metrics

1) Project engagement

index2) Video

transformation3) Video

collaboration index

4)


Klout measures social influence


Klout is a good complement to System U


Klout score is an important element of IBM Social Business platform

ISSIP

Co-creation

Adds gamification

tools and incentives for

employee engagement. Extends the

limits of social engagement

Service systems

Integration of social ranking

and expert feedback to

collaboration platform


Adds very important

ranking component, completely

outsouced to Klout

Glo-Mo-So

Social ranking, multiplatform, global scope

RTI

One more step to elimination online/0ffline

borders

Multisided metrics

1) Klout IBMer score

2) Social buzz index

3) Engagement index

4) Project expert ranking

5) Online mentor score


Service thinking is eating the world!


Thank you

Final preentation ibm+3

Business

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