1. Express AAM Opinion in Style i am aam

2. Founding Thought Express Your Opinion

3. Founding Thought Take a Political Stand

4. Branding Logo

5. Branding Logo Identity of the aam -signature style Emphasis on aam K.I.S.S

6. Branding Mascot AAM ki AWAAZ Rise. Question. Demand Depiction of rebellion and demand for change Adaptable

7. Merchandizing T-Shirt Design Campaign conceptualization Pencil sketches Digital designs Screen printing adaptation Campaigns Rise.Question.Demand (Mascot adaptation) Power to AAM (superhero factor in the common man) We are the Nation (Patriotism) Election Special (sarcasm, parody, encourage people to vote) Economy specific (medium to express frustration)

8. Merchandizing Example: AAM ki Lal Batti

9. Merchandizing

10. Crowdsourcing Artist Beat Program Create an active community of graphic designers who share I Am AAMs purpose of being Develop sets of designs based on individual style Complete credit given to artist Payment on per sale commission basis

11. Political Donation Program Put your money where your mouth is, because talk is cheap! Customer given a choice to donate 100% of net profit proceeds to a political party of his choice Formal acknowledgement received from leading political parties-AAP, INC, BJP

12. Sales Online Website: www.iamaam.in Third Party Websites and marketplaces Ebay Snapdeal Fashionara Fashion & You Limeroad Offline Youth-centric events College Fests Flea Markets Funky Stores Either Or Orange Bicycle

13. PR & Marketing Media Relations Write Right (Story Angle) Getting heard by the right people Ensuring coverage

14. PR & Marketing Social Media Buzz : Pre-Launch Teaser Website created for Pre-Registrations Persistent Teasers revealing one facet of the brand at a time viralled on Facebook and Twitter to keep audiences curious

15. PR & Marketing Social Media Buzz : Post-Launch Thought Leader Tie-Ups Artist Beat Program

16. PR & Marketing Social Media Buzz : Post-Launch Proud Customer Shares Blogger Affiliations

17. PR & Marketing Website Content Product Descriptions

18. PR & Marketing Website Content AAM ki AWAAZ

19. PR & Marketing Website Content AAM ki Kahani Active alternative to RK Laxmans Common Man-Inner AAM Episodes