5. Branding Logo Identity of the aam -signature style Emphasis
on aam K.I.S.S
6. Branding Mascot AAM ki AWAAZ Rise. Question. Demand
Depiction of rebellion and demand for change Adaptable
7. Merchandizing T-Shirt Design Campaign conceptualization
Pencil sketches Digital designs Screen printing adaptation
Campaigns Rise.Question.Demand (Mascot adaptation) Power to AAM
(superhero factor in the common man) We are the Nation (Patriotism)
Election Special (sarcasm, parody, encourage people to vote)
Economy specific (medium to express frustration)
8. Merchandizing Example: AAM ki Lal Batti
9. Merchandizing
10. Crowdsourcing Artist Beat Program Create an active
community of graphic designers who share I Am AAMs purpose of being
Develop sets of designs based on individual style Complete credit
given to artist Payment on per sale commission basis
11. Political Donation Program Put your money where your mouth
is, because talk is cheap! Customer given a choice to donate 100%
of net profit proceeds to a political party of his choice Formal
acknowledgement received from leading political parties-AAP, INC,
BJP
12. Sales Online Website: www.iamaam.in Third Party Websites
and marketplaces Ebay Snapdeal Fashionara Fashion & You
Limeroad Offline Youth-centric events College Fests Flea Markets
Funky Stores Either Or Orange Bicycle
13. PR & Marketing Media Relations Write Right (Story
Angle) Getting heard by the right people Ensuring coverage
14. PR & Marketing Social Media Buzz : Pre-Launch Teaser
Website created for Pre-Registrations Persistent Teasers revealing
one facet of the brand at a time viralled on Facebook and Twitter
to keep audiences curious
15. PR & Marketing Social Media Buzz : Post-Launch Thought
Leader Tie-Ups Artist Beat Program
16. PR & Marketing Social Media Buzz : Post-Launch Proud
Customer Shares Blogger Affiliations