HP retail Branding Audit
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Transcript of HP retail Branding Audit
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Retail Brand Auditfor
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Mystery Visit to Palika Bazaar Complex
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About Connaught PlaceMarket
• Connaught Place (officially Rajiv Chowk) is one of the largest financial, commercial and business centers in Delhi.
• CP has countless restaurants, watering holes, shops and emporia and cinema halls.
• Some of the Primarily markets of CP are :
• Inner Circle• Janpath• Baba Kharak Singh Marg,• Palika Bazaar
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Visited Place
• Partner Id : 2-4DJQ-18 • Asian Infotech • Proprietor : Mr Sandeep Puri • Address : Shop No 18 Palika
Parking Complex Connaught Place , Delhi - 110001
• Sales Person we talked to : Dheeraj Kumar
• Date of Visit : 4th October , 2011 , Tuesday
• Time of Visit : 11:45 AM
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Ambience around Shop
• Presence of Glow Sign Board –Good Condition
• Neighbouring Shop no. 19 : Pleasure Electronics
• Asian Infotech was only selling HP and Compaq products
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Storage of Material at the main entrance makes the approach look shabby-as
shown in the photograph
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Laptop Display - HP
• 8 notebooks on Display , only one of them was on Demo Mode • 7 HP and 1 Compaq Notebook on Display • Out of 8 , 3 Mini Series Laptops were shown on display
Notebook Specifications on Display
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Laptop on Display Mode Model no. G6-1103TU
(stand was torn as shown )
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• Desktop Display• 4 Monitors of HP were on display at the front of the shop• One Desktop was on Demo Mode• Display was neat and organized
• ISB• ISB was neat and well organised
• POS• A single brochure for all products in ample quantity• Prices were Hand written on yellow Post It slips
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Festive Offer
• In shop Promoter made us aware of present Dussehra Offer
• On purchase of G6-1202TX , Reebok Wrist watch was offered under Festive offer
• He also told that many exciting festive offers are to come on Diwali (was unable to provide details)
• The outlet is also offering Carry Bag (except for mini series )
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After Sales Service
– Partner sales person was convincing about the good After Sales Service that HP Provides
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Accessories
– Accessories were present and though not properly displayed
– Very few Accessories were hanging on the stands
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Partner Push to Brand
• Partner sales person was well versed about HP product range and features
• Partner sales person was convincing in pushing for a closure so that we can avail festive offers
• Said they are the ONLY HP Authorized shop in Palika
Partner Sales Person Hygiene
• Partner sales person was well groomed• Partner sales person was dressed up in Formals• Partner sales person was very confident and well spoken• Sales person was good in communication
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Branding Material available at Store
• Price List• Brochures• Leaflets-in very limited quantity • More emphasis on Selling only HP Products