Retail Personal Branding
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Transcript of Retail Personal Branding
Jakarta, March 1st 2013
Prepared for ID Retail Team
PersonalBranding
© Melisa Kurniawati – March 2013
Brand : name, term, design, symbol, or any other feature that identifiesone seller's good or service as distinct from those of other sellers (Wikipedia)
Brand : created in heart and mind (Interbrand)
WHAT IS A BRAND??
Brand concept can be applied in everything!
Let’s see the examples…
© Melisa Kurniawati – March 2013
SMARTPHONES CARS
FOOTBAL CLUB CONSUMER GOODS
© Melisa Kurniawati – March 2013
PEOPLE / CELEBRITY / PUBLIC FIGURE
FASHION
When you hear / see the brand’s name and logo, what is the first thing that comes up in your mind? How do you feel about it?
That is what the brand means!
© Melisa Kurniawati – March 2013
ACTIVITY TIME!Rank these pictures from 1 – 7 based on your personal opinion of the brand!
No:No:
No:No:
No: No:
No:
7 : Most powerful brand (more prestige, more exclusive)
1 : Least powerful brand (least prestige, least exclusive)
© Melisa Kurniawati – March 2013
PERSONAL BRANDING?
Everyone has their own personal branding
Personal branding = ?
© Melisa Kurniawati – March 2013
WHAT IS PERSONAL BRANDING?
* The way you market yourself to the world
* The way you want others to see you
* The way you differentiate yourself from others
How you dress, what you eat, and how you talk, your skills, all contribute to your brand
© Melisa Kurniawati – March 2013
FACTS:
1. There are 7 billion people on this earth
2. Every year, people graduated from university is increasing
3. Every minute, new product is being designed and developed
4. Globalization
The world is becoming more and more competitive…
© Melisa Kurniawati – March 2013
WHY DO I NEED
PERSONAL BRANDING?
To differentiate yourself from others
To be recognized in your own uniqueness
To market yourself to the world to sell your ideas, product / services you provide
To attract certain parties e.g. potential employer, potential partner
© Melisa Kurniawati – March 2013
PERSONAL BRANDING :
DIFFERENTIATION
© Melisa Kurniawati – March 2013
YouTube video : Personal
Branding
Differentiation
PERSONAL BRANDING :
DIFFERENTIATION• Key of good personal branding is differentiation
• To find your uniqueness, you have to know yourself first (your strength, your personality, your passion)
• A list of “SAME” and “DIFFERENT” - what makes you different than the others?
PERSONAL BRANDING IS ABOUT YOU
© Melisa Kurniawati – March 2013
ACTIVITY TIME!
Write down 5 words that describes who you are
I see myself as someone with following personalities :
*
*
*
*
*© Melisa Kurniawati – March 2013
ACTIVITY TIME!
Write down 5 words that describes your friend
I see _________ as someone with following personalities :
*
*
*
*
*© Melisa Kurniawati – March 2013
1. KNOW YOURSELF – SELF DISCOVERY
• How far do you know yourself?
• What is your personality and strength?
• What is your passion?
• What is your dream?
HOW TO BUILD YOUR PERSONAL BRANDING?
© Melisa Kurniawati – March 2013
HOW TO BUILD YOUR PERSONAL BRANDING? Cont’d
DOMINANCE INFLUENCE
COMPLIANCE STEADINESS
Task Oriented
People Oriented
Process Oriented
Result Oriented
Self Starter, Challenge Oriented, Innovative, Forward Looking
Optimism, Creative Problem Solving, Expressive, Demonstrative
Conscientious, High Standards, Diplomatic, Task Oriented
Great listener, Patient and Empathetic, Calming, Stabilizing
© Melisa Kurniawati – March 2013
KNOW YOURSELF – THRU OTHERS
Ask your friends / family : “What three words would you use to describe me?”
THE RESULT :
YOU KNOW YOUR DIFFERENTIATION:
• Special skill : e.g. foreign languages, certain computer software knowledge, etc
• Fast learner, adaptable person
• Life experience
HOW TO BUILD YOUR PERSONAL BRANDING? Cont’d
© Melisa Kurniawati – March 2013
* Highlight your differentiation that makes peple jazz up about you
* Don’t forget to develop certain areas such as : communication style, wardrobe, networking, skills, online profiles
HOW TO BUILD YOUR PERSONAL BRANDING? Cont’d
2. DEVELOPING YOUR BRAND
Dont think of yourself as a job title, but think of it as a brand
© Melisa Kurniawati – March 2013
THE FINAL CHAPTER…
KNOWING WHO YOU
ARE
KNOWING YOUR DREAM AND PASSION
BUILD YOUR PERSONAL BRANDING
BE COMPETENT, BE DIFFERENT, BE THE BEST VERSION OF
YOU
DREAMS COME TRUE
© Melisa Kurniawati – March 2013
EXAMPLE OF PERSONAL BRANDING IN REAL LIFE
© Melisa Kurniawati – March 2013
YouTube video : Dating Tips 1
Kenalan Dengan
Ortu Pcae4
PERSONAL BRANDING IS YOUR CHOICE!
© Melisa Kurniawati – March 2013
TELL US WHAT YOU THINK1. What do you think of this training material? Useful / I’m not sure / Not Useful (Circle your choice)
4. Need more training like this? No / Yes
5. If you say yes on above, please let us know what you need :• 1st Priority for me is : • 2nd Priority for me is :• 3rd Priority for me is :
2. Any feedback on the material?
3. Any feedback on the presenter?
© Melisa Kurniawati – March 2013
Thank You !
© Melisa Kurniawati – March 2013
WAIT… THERE’S MORE !
As follow up from today’s session, please prepare :
• Strength statement
• Dream and action plan
© Melisa Kurniawati – March 2013
STRENGTH STATEMENTSaya merasa senang dan kuat saat …
1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.
© Melisa Kurniawati – March 2013
DREAMS AND ACTION PLAN
DIMENSI S M A A R T
SPESIFIC
MEASURABLE
ACTION PLAN
AFFILIATION
REALISTIC
TIME FRAMED
KARIR / BISNIS / STUDI
HUBUNGAN
KEUANGAN
PENGEMBANGAN DIRI
KELUARGA
HOBI / REKREASI
© Melisa Kurniawati – March 2013