Retail Bank Re Branding
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Transcript of Retail Bank Re Branding
Retail Building ReBranding
Design Challenge Design Challenge Design Challenge1 2 3
Client’s Challenge:
A physical interpretation of an artist/illustrator’s work
Morphological Challenge:
Reshape the iconic form of a retail landmark while maximizing its inherent utilitarian qualities and
minimizing the ecological impacts of excessive
demolition
Informational Challenge:
Introduce a narrative of hosting and abiding. Create
the sense of the a “third place” while maximizing the
flow of autocentric efficiency
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Retail Building ReBranding
Project Location
Brandywine (Wyeth) Museum
Design Challenge 1
The Wyeth legacy casts its figurative shadow over the site as a result of the proximity of the Wyeth homestead & museum
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Physical Context:
The Reason for the Charge to base the architectural design on the work of Wyeth
“I directed our architect to have our bank look like a Wyeth painting”
- Bank President
Physical interpretation of artist/illustrator’s work
Retail Building ReBranding
Design Challenge 1
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Physical interpretation of artist/illustrator’s work
Retail Building ReBranding
Design Challenge 2 Reshape iconic form
The highly recognizable form of a regional brand of convenience needed to be transformed. The transformation was to require the minimal amount of waste and should recognize, incorporate and maximize the benefits of the original form.
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Retail Building ReBranding
Design Challenge 3
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Introduce a narrative of Hosting and Abiding
Informational Design:
Create the sense of the a “third place” while maximizing the flow of autocentric efficiency
Proposed Canopy
Exist Bldg FootprintIn order to introduce a drive through,
requisite in the autocentric environment of a retail bank in a suburban or exurban context, the site needed to be redesigned.
Retail Building ReBranding 6
Retail Building ReBranding
Design Challenge 3
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Introduce a narrative of Hosting and Abiding
Informational Design:
Create the sense of the a “third place” while maximizing the flow of autocentric efficiency
The Basis of a “Third Place”
A Third Place is the creation of a community space to anchor to foster broader interaction. Per Ray Oldenburg, coiner of the term, important criteria include free or inexpensive food and drink, highly accessible placement, a group of regulars, a welcoming and comfortable environment, and meeting opportunities for new friends and old.Reference: Celebrating the Third Place: Inspiring Stories About the "Great Good Places" at the Heart of Our Communities
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Retail Building ReBranding 9