How to Roadmap Beyond Product Market Fit - Jen Flynn - Airtasker
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Jen Flynn Air Tasker Sydney 25 th October 2016 #ltpconf
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Transcript of How to Roadmap Beyond Product Market Fit - Jen Flynn - Airtasker
Jen FlynnAir Tasker
Sydney 25th October 2016
#ltpconf
Start Up to Scale Up - how to roadmapLeading the Product - 2016
My Roadmap
When I grow up I want to be a …
About me
BSc Applied Science
Head of Product & Marketing
Head of Product - Residential
Head of Product Management
VP Product
But plans change…
Has your roadmapping lost its way?
Whenever a product professional hears the work “Roadmap” it can invoke this response…
Has your roadmapping lost its way?
Whenever a product professional hears the work “Roadmap” it can invoke this response…
But why?
The Micro Manager
Office Space © Fox
Choose your own adventure
Roadmapping for Leaders
What I’m going to discuss with you.
Not every road map is the same because it needs
to support the specific goals of the organisation.
What I’m going to discuss with you.
Airtasker has achieved product / market fit and
now we need to scale for growth
I’m not going to talk to you about this, but just in case
Here’s some tools we use at Airtasker
I’m not going to talk to you about this, but just in case
And here’s some more
Who are Airtasker?
Roadmap Goal #1 –Product Market Fit
Where did it all being for Airtasker?
A friend with a chicken truck
Got paid a case of beer to spend his weeking moving friends’ apartments
“This is not a good deal”
People1.6 billion
Hrs spent each year completing “life
admin” tasks
Businesses8.8%
YoY growth in US temporary help
service jobs
Workers15.1%
Labour force underutilisation rate (2.5x
stated unemployment)
Source: AFR “Workforce & Productivity Summit 2015” Gig Economy - Gratten Institute
The way people exchange labor is changing
Then:
Now:
Product Ownership (online classifieds)
Service Benefits(sharing economy)
HOME CAR JOB
$5.9bn (1)
Home ownership
Market opportunity
On-demand labour
$50bn (3)
On-demand transport
$24bn (2)
Accommodation rental
$2.3bn (1)
Car ownership
$4.2bn (1)
Careers
Source(1) ASX Market Cap 2015(2) WSJ(3) Forbes
Market OpportunityBuild a marketplace for the sharing economy
Product Market Fit
Roadmap Goal #2 –Growth and Scale
Ecosystem Partnership Strategy
Growth Acceleration
Media Partner Strategy
Media Partner Strategy
This is why a well balanced roadmap is critical
Roadmap Goal #3 –Mass Adoption(or Start-up to Sustainable Scale)
Using Airtasker - my experiences
Transitioning from a start up to scale up
Transitioning from a start up to scale up
What’s happening during the transition?
What’s happening during the transition?
What’s happening during the transition?
What’s happening during the transition?
What’s happening during the transition?
What’s happening during the transition?
What are Airtasker doing differently?
What are Airtasker doing differently?
What are Airtasker doing differently?
Secret Road Mapping tips for leaders
Secret Road Mapping tips for leaders
When used well a roadmap is one of the most powerful tools in a product managers arsenal but it’s a living thing
• It has to be visibly goal oriented
• It can and will and must change
• You have to “walk the road” daily
• Try to get into good habits
Thank youLeading the Product - 2016
Sydney 25th October 2016
#ltpconf
