How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

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Personalisation Vimal Patel - Founder Alex McGibbon - Strategy / UX Director

Transcript of How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

Page 1: How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

PersonalisationVimal Patel - Founder Alex McGibbon - Strategy / UX Director

Page 2: How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

What is personalisation?

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Types of website personalisation

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Location based

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Content tags

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User generated views

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Preference based

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User type

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Review of websites for personalisation

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What can I do right now?

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Where does personalisation start?

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before they arrive!

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Google Adwords

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Facebook Audience Targeting

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Twitter Targeted Ads

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Where do they land?

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Personalised Campaign Landing Pages

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Be more personal

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[email protected]

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